Interactive Online Marketing Plan  Presented By:
Overview <ul><li>Opened school in 1986  </li></ul><ul><ul><li>Goal – Establish training system to help aspiring stylists d...
Overview <ul><li>Current Presence </li></ul><ul><li>How Influential? </li></ul>1,358 likes, 42 check-ins 4,336 likes, 305 ...
Strategy <ul><li>Goal : Use existing social media accounts and enhancing their online presences with: </li></ul><ul><li>So...
Social Media Widgets <ul><li>Add Social Media widgets to  www.douglasj.com   </li></ul>
AdWords 3 Separate Campaigns: *Bold indicates competitors show up when keyword is searched Each keyword with custom ad cop...
Cross Platform  Goal : Increase awareness on all three social media platforms and get interaction from key audience.
Measuring Success Adwords – Google Analytics, measure conversions of website traffic Facebook – Increased likes, check-ins...
Timeline Widgets – immediately AdWords Campaign – 1 year test with close monitoring and tweaking to reach optimal success....
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Online Marketing Campaign - Aveda

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Interactive online marketing campaign for local Aveda Institutes. Selected to present, as top of the class campaign in New Media Drivers License, MSU Summer 2011.

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Online Marketing Campaign - Aveda

  1. 1. Interactive Online Marketing Plan Presented By:
  2. 2. Overview <ul><li>Opened school in 1986 </li></ul><ul><ul><li>Goal – Establish training system to help aspiring stylists develop their careers both technically and professionally </li></ul></ul><ul><li>Expanding Market </li></ul><ul><ul><li>Ann Arbor, Grand Rapids, Royal Oak </li></ul></ul><ul><ul><li>Chicago and Knoxville </li></ul></ul><ul><li>Douglas Weaver started salon in 1960s </li></ul>
  3. 3. Overview <ul><li>Current Presence </li></ul><ul><li>How Influential? </li></ul>1,358 likes, 42 check-ins 4,336 likes, 305 check-ins 831 followers, 356 following, 189 updates, 33 klout 151 followers, 0following, 70 updates, 0 klout 882 channel views, 3,794 upload views, 10 subscribers, joined 2009 Joined 2010
  4. 4. Strategy <ul><li>Goal : Use existing social media accounts and enhancing their online presences with: </li></ul><ul><li>Social Media Widgets </li></ul><ul><li>AdWords Campaign </li></ul><ul><li>Cross media competition </li></ul><ul><li>Ultimately leading to increase of salon guests, products purchased and student enrollment. </li></ul>
  5. 5. Social Media Widgets <ul><li>Add Social Media widgets to www.douglasj.com </li></ul>
  6. 6. AdWords 3 Separate Campaigns: *Bold indicates competitors show up when keyword is searched Each keyword with custom ad copy Salon Guests Product Sales Student Enrollment Keywords <ul><li>Affordable Salons </li></ul><ul><li>Modern Salons </li></ul><ul><li>Spa Services Lansing </li></ul><ul><li>Aveda Products </li></ul><ul><li>Aveda Institute </li></ul><ul><li>High quality hair products </li></ul><ul><li>Beauty School </li></ul><ul><li>Modern Beauty School </li></ul><ul><li>Michigan Beauty School </li></ul><ul><li>Douglas J Aveda </li></ul>Landing Page www.douglasj.com/guestservices.shtml www.douglasj.com/store.shtml www.avedainstitutesdouglasj.com/pros/index.shtml
  7. 7. Cross Platform Goal : Increase awareness on all three social media platforms and get interaction from key audience.
  8. 8. Measuring Success Adwords – Google Analytics, measure conversions of website traffic Facebook – Increased likes, check-ins and interaction Twitter – Increase followers, updates and klout score YouTube – Increase in subscribers, viewers
  9. 9. Timeline Widgets – immediately AdWords Campaign – 1 year test with close monitoring and tweaking to reach optimal success. Reevaluate after 1 year and continue for another. Cross Platform – 1 month posting, 2 week voting.

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