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The impact of social ethics  on IA and interactive design Experiences from the Norwegian woods
LoveUX
Karl Johan Sæth Information Architect UX ,[object Object]
Ingrid Tofte Interaction Designer UX ,[object Object]
Why do we want to talk about ethics? ,[object Object],[object Object],[object Object]
How does ethics influence  IA and interactive design? ,[object Object]
What is ethics? ,[object Object],[object Object],[object Object]
Spheres of Ethics Personal
Spheres of Ethics Social
Spheres of Ethics Global
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
Norway is in many ways a regulated society ,[object Object],[object Object],[object Object],[object Object],[object Object]
The government controls 31.6%  of publicly listed companies Norwegians enjoy the second highest GDP per-capita in the world
Statistics Norway Cost of Living in Norway United Kingdom USA Norway
As of 2007, Norway´s population numbered 4.7 million. In recent years, immigration has accounted for more than half of Norway's population growth
Case I: Vinmonopolet www.vinmonopolet.no
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
Which  one?
Too much?
The impact of social ethics on IA and interactive design
Vinmonopolet   Why did the solution turn out as it did? ,[object Object],[object Object],[object Object]
VS
VS
VS
VS
VS
Vinmonopolet ,[object Object],[object Object]
Case II: Egmont www.univers.no
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
Egmont Why did the solution turn out as it did? ,[object Object],[object Object],[object Object]
The impact of social ethics on IA and interactive design
Egmont ,[object Object],[object Object]
Case III: Norwegian Pollution Control Authority (SFT) www.sft.no/co2/
Statistics Norway Concerns amongst Norwegians Poverty Discrimination of woman Hygiene Education Environment 10 20 30 40 50  60  70  80  90  %
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
Avoid E-commerce metaphors such  as shopping carts etc…
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
The impact of social ethics on IA and interactive design
SFT CO2 Why did the solution turn out as it did? ,[object Object],[object Object],[object Object],[object Object]
Visual: SFT CO2 V – What if?
SFT CO2 quotas ,[object Object],[object Object]
Summing up ,[object Object],[object Object],[object Object]
Implications  ,[object Object],[object Object],[object Object]
Implications cont. ,[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object]
A methodology of ethics?
Project Business req. User req. Ethical aspects Ethics req. Ethical imperatives ! ! ! Ethical spheres Global Social Individual
[object Object],[object Object],[object Object],[object Object]
Ethics versus user experiences ,[object Object],[object Object],[object Object]
Comments – Questions? ,[object Object],LoveUX
Thank you! ,[object Object],[object Object],LoveUX

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The impact of social ethics on IA and interactive design