Sell Your Home Today!


Published on

As you prepare to sell your home, I appreciate the opportunity to assist you in one of life’s most important events. Most real estate companies offer one level of service. I believe you should expect more. My exclusive Full Service Marketing System represents an ongoing reliability and service, and my commitment is to meet and exceed your expectations.

Published in: Real Estate, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Sell Your Home Today!

  1. 1. Sell Your Home Today! Why you should list your home with Kathy
  2. 2. Kathy meets the needs of the Seller! <ul><li>While others may talk about customer service, I ask, listen, and take action. </li></ul><ul><li>Listening to My Customers </li></ul><ul><li>I continually survey my customers to find out what is important to them. For me, the listening and learning never stops. </li></ul><ul><li>Guaranteed Service Standards I develop service standards based on what I hear from my customers, and put the service standards in writing with the Coldwell Banker Seller Services Guarantee. </li></ul><ul><li>Customized Marketing Plan I carry out my promises with a Marketing Action Plan specifically designed to meet the needs of each seller. </li></ul><ul><li>I deliver consistent, predictable, reliable performance — Guaranteed! My website provides listings with the 24 hour global exposure necessary in today's real estate market.  Our national, regional, and local advertising focuses on high profile exposure in your neighborhood.     </li></ul>
  3. 3. My Marketing Action Plan <ul><li>I carry out my promises with a plan uniquely designed for each property. </li></ul><ul><li>Promotional Strategy I will work with you to develop a marketing plan to attract prospective buyers to your property. </li></ul><ul><li>Property Preview I will conduct an office preview of your property. </li></ul><ul><li>Price and Terms Offered A thorough Competitive Market Analysis is the key to determining realistic price and terms. </li></ul><ul><li>Negotiating and Managing the Sale I will work to pre-qualify and pre-approve prospective buyers, negotiate terms that are favorable for you, and manage the details of the transaction. </li></ul><ul><li>Cendant Mobility® Services </li></ul><ul><li>Your property can receive additional buyer exposure through North America’s leading global provider of relocation services. Cendant Mobility Services manages employee relocations for nearly 2,100 global clients. </li></ul>
  4. 4. Marketing Action Plan cont…. <ul><li>Potential Buyers Worldwide Coldwell Banker serves corporate clients, federal agencies, the military, and membership organizations with more than 110,000 transferees annually in more than 140 countries. </li></ul><ul><li> </li></ul><ul><li>The award-winning Web site is a leading interactive tool that can expose your property to an increasing number of home buyers who use the Internet in their search. </li></ul><ul><li>Virtual Tours I can create a virtual tour of your home that allows users to take a 360 degree, room-by-room tour, using their mouse. </li></ul><ul><li>Fast and Easy Searching The Web site makes finding information simple. With just three clicks of the mouse, customers can find details and contact information on any Coldwell Banker® Office, Sales Associate, or property. </li></ul><ul><li>Eighty-seven percent of all home buyers and 94 percent of buyers aged 25 to 44 years used the Internet to search for homes.* </li></ul><ul><li>*Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers </li></ul>
  5. 5. Make Your House Stand Out In The Marketplace <ul><li>The Coldwell Banker® Blue Ribbon Preferred Program helps you... </li></ul><ul><li>Attract more buyers </li></ul><ul><li>Minimize negotiations for the right price </li></ul><ul><li>Decrease the likelihood of a sale falling through due to unexpected surprises </li></ul><ul><li>I’ll help you complete the steps necessary for a Blue Ribbon Preferred program designation and recommend and contact preferred companies — you select who will work with you. And I’ll promote your house with distinctive yard signs, advertising and a special seller’s marketing packet. </li></ul>
  6. 6. Seller’s Disclosure <ul><li>Full written disclosure of the property’s condition can be essential to a successful sales transaction. </li></ul><ul><li>Appealing to buyers Complete disclosure attracts more buyers by building buyer confidence and peace of mind. </li></ul><ul><li>A stronger selling price By providing a Seller’s Disclosure Statement you make it clear to buyers that the price of your property reflects its disclosed condition. </li></ul><ul><li>Reduce misunderstandings Disclosure helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation. </li></ul><ul><li>Updated information It is important to keep the Seller’s Disclosure Statement updated to reflect any changes in the property during the time it is being marketed. </li></ul>
  7. 7. Home Warranty <ul><li>Offering a home warranty will enhance the marketability of your property. </li></ul><ul><li>A popular feature for buyers A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing. </li></ul><ul><li>Protects your budget A home warranty can help protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind. </li></ul><ul><li>Additional marketing impact Special marketing materials will promote your property to potential buyers and help it stand out above the competition. </li></ul>
  8. 8. Information Sources Used By Buyers In Home Search <ul><li>Real estate agents are the primary resource used by buyers in a home search. </li></ul><ul><li>I’m an educated and experienced real estate expert and your primary information source throughout the home selling process. </li></ul><ul><li>I market properties uniquely. At Coldwell Banker, we combine the power of our national television, radio and print advertising with our local newspaper efforts and local promotions to offer every listed property unparalleled exposure. </li></ul><ul><li>Our award-winning Web site, recorded 1.35 to 2.57 million visitors* per month in 2008 alone. No other marketing vehicle can offer your listing more global exposure. </li></ul><ul><li>Coldwell Banker yard signs are highly recognizable and convey high expectations about property quality. Yard signs can be customized to provide immediate information, like agent phone numbers and Open House opportunities. </li></ul><ul><li>® </li></ul><ul><li>I will add your listing to, the world’s largest database of homes for sale and #1 on the Web. </li></ul>
  9. 9. Home Enhancement - Staging <ul><li>I will work with you to develop a custom tailored home enhancement plan that can make a dramatic difference in how quickly your home sells and the price you can obtain. </li></ul><ul><li>How Buyers See Your Property Within 15 seconds a buyer has developed an opinion of your property. This is why I will help you look at your house through “buyers’ eyes” and make changes and enhancements that establish the right first impression. </li></ul><ul><li>Proven Techniques Coldwell Banker® has developed an exclusive Home Enhancement Guide and Video to provide you with proven marketing techniques to help you prepare your house for sale at the best price in the shortest period of time. </li></ul><ul><li>Home enhancements can more than pay for themselves in stronger offers from buyers. </li></ul>
  10. 10. Coldwell Banker® Home Protection Plan <ul><li>You can sell your house faster and for a higher price with the Coldwell Banker® Home Protection Plan. </li></ul><ul><li>Service You Can Count On With more than 35 years of experience, AON Home Warranty Services, Inc. offers home warranties to maximize the selling price of your house. </li></ul><ul><li>Additional Marketing Impact Home warranties give the seller a better chance of selling, in a shorter amount of time, and for more money. </li></ul><ul><li>Protects Your Budget A home warranty can help protect you from unexpected repair bills and give you peace of mind. </li></ul><ul><li>A Popular Feature for Buyers A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing. </li></ul>
  11. 11. What Is The Best Price Obtainable For Your Property? <ul><li>A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property. </li></ul><ul><li>Buyers Compare Properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. </li></ul><ul><li>Recently Sold Reveals what buyers have actually paid for similar properties. </li></ul><ul><li>Currently For Sale Shows the properties that are competing for buyers’ attention right now. </li></ul><ul><li>Did Not Sell Demonstrates what buyers have not been willing to pay under current market conditions. </li></ul>
  12. 12. Competitive Market Analysis <ul><li>To help determine a price for your home, a Competitive Market Analysis is included in your customized Marketing Action Plan. </li></ul><ul><li>Physical Qualities of Your Property </li></ul><ul><li>Location, age, size of house and lot, floor plan and architectural style </li></ul><ul><li>Market Conditions </li></ul><ul><li>Interest rates and availability of financing, buyer demand, prices of recently sold properties, state of the economy and seasonal demand </li></ul><ul><li>The Competition </li></ul><ul><li>The number of similar properties for sale, their prices, financing terms, location and physical condition </li></ul><ul><li>Some factors have no effect on the current value of your property: </li></ul><ul><li>Original Price </li></ul><ul><li>What you originally paid for your house, needed proceeds and the cash proceeds you want or need from the sale </li></ul><ul><li>Opinions </li></ul><ul><li>What people say your property is worth </li></ul>
  13. 13. An Important Message About The Value Of Your House <ul><li>The price of your house must attract enough attention among buyers and brokers to generate showings and offers. </li></ul><ul><li>Market Value Your house has many values to the tax assessor, your lender and insurance company, and to you. It also has what’s called “market value” to prospective buyers. </li></ul><ul><li>The best price obtainable can only be determined by testing the market and challenging the competition. In the end, the market dictates the value based on current conditions, number of Home Buyers, etc. </li></ul>
  14. 14. Pricing Your Property <ul><li>The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. </li></ul><ul><li>If your property is priced right, more buyers will be interested when it first hits the market. </li></ul><ul><li>Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. </li></ul><ul><li>If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through. </li></ul>
  15. 15. Personal Touch & Timely Response <ul><li>You will hear from me regularly on the progress of our marketing activities. </li></ul><ul><li>Results I will report the results of events such as open houses and property showings. </li></ul><ul><li>Trends I will discuss current trends in buyer activity, interest rates and competitive prices. </li></ul><ul><li>Suggestions I will share suggestions from other real estate professionals who have previewed or shown your property. </li></ul><ul><li>Progress I will provide a weekly progress report on the promotion and sale of your property. </li></ul><ul><li>Qualifying Buyers </li></ul><ul><li>My goal is to bring you financially pre-qualified buyers through Coldwell Banker® Mortgage Services to help ensure a successful transaction. </li></ul><ul><li>Prequalification A potential buyer for your house can be pre-qualified or pre-approved by Coldwell Banker Mortgage, or another reputable lender, for a loan amount necessary for the purchase of your property. </li></ul>
  16. 16. A Word Of Caution <ul><li>In order to maintain the strongest negotiating position, I recommend that you do not discuss the following information with any buyers or other real estate agents. </li></ul><ul><li>Reason for selling </li></ul><ul><li>Urgency to sell </li></ul><ul><li>Willingness to consider an offer less than listing price </li></ul><ul><li>Financing terms you would accept </li></ul><ul><li>Personal property you might be willing to include </li></ul><ul><li>Timing and benefits from your company </li></ul><ul><li>Any other confidential information </li></ul>
  17. 17. Closing The Sale <ul><li>I will negotiate on your behalf to help you obtain the most favorable price and terms and will work on your behalf to successfully close the sale. </li></ul><ul><li>Understanding Your Choices and Meeting Your Needs My aim is to reach a purchase agreement that is favorable and protective for you. I will present all offers in an objective fashion, review and explain their terms and conditions (including an estimate of your net proceeds), and help you evaluate how an offer fits your goals. </li></ul><ul><li>Handling the Details and Keeping You Informed I will monitor the progress of the transaction, including the satisfaction of contingencies and conditions. I will keep you informed and answer your questions throughout the entire transaction. </li></ul>
  18. 18. I’m Ready To Go To Work For You NOW! <ul><li>I am prepared to fulfill the promises in the Coldwell Banker® Seller Service Guarantee. Your satisfaction is my top priority. </li></ul><ul><li>The Coldwell Banker Tradition of Service You will be backed by the extensive resources and the </li></ul><ul><li>over 100-year heritage of the premier real estate organization. </li></ul><ul><li>My Personal Commitment I will devote my energy to meeting your needs, and will stay in touch with you and keep you informed throughout the transaction. </li></ul><ul><li>Fast Start Program </li></ul><ul><li>To get started selling your property today, simply fill out the fast and easy Request A Home Evaluation Form and I’ll contact you within 24 hours. </li></ul>