How to Turn YourSmall BusinessWebsite Into aLead GenerationMachineKnorberg@hubspot.com857.829.5655December 2011
The presentation will begin at two minutes past the topof the hour!                       Ask Questions!
Today’s Agenda  • Inbound Marketing  • Live Website Assessment & Free    Tips to Generate Leads  • HubSpot Product Demonst...
INBOUNDMARKETING
The Marketing Playbook                         5
The Marketing Playbook IS BROKEN.                      CALLER                        ID                                    6
Hello
SEO                             Blogging                           Social Media                           Viral Videos    ...
VS.      9
Inbound marketing costs              62% less   per lead than traditional, outbound marketing.                            ...
SMB Challenges                 I’m not that technical                 I don’t have time for marketing                 I do...
Inbound Marketing Software             Get Found
Inbound Marketing Software             Get Found              Convert                             $                       ...
Inbound Marketing Software             Get Found $              Convert                             $              Analyze...
Three Great Tips
Title Tags• Use specific keywords• Keep it short• Make each unique                          16
CTA & Landing Pages1.   Don’t neglect 96% of your website traffic2.   Make it easy to find3.   Two CTA’s per page•    Don’...
Blogging
#    HubSpot    Software    Overview
#   Does it    work?
What We’re Trying to Say is…  You just need the right advice and          the right software       23
Does HubSpot Improve Traffic?
Does HubSpot deliver leads?
HubSpot Pricing                  26
Methodology in3 Proven Steps:success.hubspot.com   1                   2         3                                MeasureG...
Are you a good fit for HubSpot? 1   A Live Website to Optimize & Basic Computer Skills 2   Concept of a Lead or Ecommerce ...
6,000+$65M                       customersfrom VCs  285         45,000+              new leads per month  employees
Thanks forjoining us todayknorberg@hubspot.com857.829.5655      30
HubSpot Small Business Group Webinar - 12/1
HubSpot Small Business Group Webinar - 12/1
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HubSpot Small Business Group Webinar - 12/1

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  • DEMO LEAD: I bet you’re wondering does inbound marketing really work?
  • HubSpot Small Business Group Webinar - 12/1

    1. 1. How to Turn YourSmall BusinessWebsite Into aLead GenerationMachineKnorberg@hubspot.com857.829.5655December 2011
    2. 2. The presentation will begin at two minutes past the topof the hour! Ask Questions!
    3. 3. Today’s Agenda • Inbound Marketing • Live Website Assessment & Free Tips to Generate Leads • HubSpot Product Demonstration • Next Steps/ Special Offer
    4. 4. INBOUNDMARKETING
    5. 5. The Marketing Playbook 5
    6. 6. The Marketing Playbook IS BROKEN. CALLER ID 6
    7. 7. Hello
    8. 8. SEO Blogging Social Media Viral Videos Freemium Trials VS. EmailTelemarketing Direct Mail Email BlastsPrint/Radio Ads PR Paid Search 8
    9. 9. VS. 9
    10. 10. Inbound marketing costs 62% less per lead than traditional, outbound marketing. OUTBOUND: $373 INBOUND: $143#inboundsci SOURCE: HUBSPOT, 2011 10
    11. 11. SMB Challenges I’m not that technical I don’t have time for marketing I don’t have a dedicated staff for marketing I have no idea where to start I don’t have much budget for marketing I know outbound marketing won’t work I have professional and personal goals… I need increased revenue to meet those goals. Five years driving leads with Small Businesses 6000 customers and 39 countries $65 Million in Venture Capital (from Sequoia, Google Ventures & SFDC) #33 on Inc.500 97.6% retention rate
    12. 12. Inbound Marketing Software Get Found
    13. 13. Inbound Marketing Software Get Found Convert $ 13
    14. 14. Inbound Marketing Software Get Found $ Convert $ Analyze 14
    15. 15. Three Great Tips
    16. 16. Title Tags• Use specific keywords• Keep it short• Make each unique 16
    17. 17. CTA & Landing Pages1. Don’t neglect 96% of your website traffic2. Make it easy to find3. Two CTA’s per page• Don’t neglect 96% of your website traffic• Make it easy to find• Two CTAs per page• Do not neglect 96% of your website traffic• Don’t neglect 96% of your website traffic 17
    18. 18. Blogging
    19. 19. # HubSpot Software Overview
    20. 20. # Does it work?
    21. 21. What We’re Trying to Say is… You just need the right advice and the right software 23
    22. 22. Does HubSpot Improve Traffic?
    23. 23. Does HubSpot deliver leads?
    24. 24. HubSpot Pricing 26
    25. 25. Methodology in3 Proven Steps:success.hubspot.com 1 2 3 MeasureGet Found Convert What Matters
    26. 26. Are you a good fit for HubSpot? 1 A Live Website to Optimize & Basic Computer Skills 2 Concept of a Lead or Ecommerce Shopping Cart 3 Commitment to Inbound Marketing Methodology 4 2-5 hours per week for a full 12 months 5 4 $4,000 to $10,000 Annual Marketing Budget
    27. 27. 6,000+$65M customersfrom VCs 285 45,000+ new leads per month employees
    28. 28. Thanks forjoining us todayknorberg@hubspot.com857.829.5655 30

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