Communityofpracticeblog e xcopworkshop2011

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Presentation for eXtension CoP Workshop, June 2011. Covers the process of launching a community of practice blog, and some of the insight we have gained in doing so....

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Communityofpracticeblog e xcopworkshop2011

  1. 1. A C New OpportunitiesChallenges B Discoveries Karen Jeannette, eXtension CoP Support Consumer Horticulture Content Coordinator @kjeannette, karen.jeannette@extension.org
  2. 2. •  Rick Durham, University of Kentucky•  Monica David, University of Illinois•  Lynette Spicer, eXtension, ISU Master Gardener•  Terri James, University of Nebraska Lincoln•  Jennifer Bousselot, Iowa State Extension•  Ivelin Denev, eXtension Content Staff•  Daniel Nall, eXtension Engineering•  eXtension Staff
  3. 3. http://www.youtube.com/watch?v=dja7xcMKrcE
  4. 4. http://www.extension.org/pages/Consumer_Horticulture_National_Committee Providing a national focus and contact point for the nation-wide Extension Master Gardener program Providing leadership for eXtension Consumer Horticulture CoP and it’s sub-areas http://www.extension.org/horticulture http://www.extension.org/mastergardener
  5. 5. http://www.extension.org/pages/13730/consumer-horticulture-national-committee#Objectives_of_the_CHNC
  6. 6. InnovateWho? LearnWhat spossible? Discover
  7. 7. County Coordinators (>50 - ?) Extension Master Gardeners (~94,000) StateCoordinators (~50)
  8. 8. Plan A Train state Have bloggers/ coordinators to use encourage comments blog bloggers Plan “What really happened” Social media team/listserveTrain state New state &coordinators to county Offeruse blog coordinators ‘coordinator listserve discussions’ Blog training, webconferences round 2 Re-announce Nat’l blog coordinators effort at National & some MGs Coordinators Conference
  9. 9. http://www.flickr.com/photos/sahaab/3271985107/
  10. 10. •  http://creativecommons.org/ licenses/by/2.0/deed.enhttp://www.flickr.com/photos/3059349393/3368092622/
  11. 11. http://www.flickr.com/photos/escariao/4717165399/
  12. 12. •  Available at http://www.flickr.com/photos/ davegray/3990832580Source: Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
  13. 13. Learn, share,Core values, interactiongoals, team Brand Referrals & recognition Networking
  14. 14. Core values,goals, team
  15. 15. http://blogs.extension.org/mastergardener/2010/02/27/extension-master-gardener-blog-policy/
  16. 16. http://blogs.extension.org/mastergardener/2010/04/07/why-are-we-blogging/
  17. 17. Learn, share,Core values, interactiongoals, team Brand Referrals & recognition Networking
  18. 18. Learn, share,Core values, interactiongoals, team Referrals & Networking
  19. 19. Bloggers Plan “What really happened” Social media ? team/listserveTrain state New state &coordinators to county Offeruse blog coordinators ‘coordinator listserve discussions’ Blog training, webconferences round 2 National EMG coordinators Coordinators & some MGs Conference
  20. 20. Social Comfort * People * Tools *Subject MatterSlide and concepts from Thomas Vanderwalhttp://www.flickr.com/photos/vanderwal/2379573773/
  21. 21. ForCoordinatorsMasterGardeners
  22. 22. Bloggers ? Plan “What really happened” Social media team/listserve New state coordinators/ Offer county ‘coordinator coordinators discussions’ Blog training listserve webconferences forTrain state Build Awareness ll System Widecoordinators to coordinatorsuse blog & some MGs
  23. 23. •  Passwords•  Signing up/registration•  Time – (trade off with offering value)•  Inclusive email lists•  Blogging knowledge•  Networking knowledge•  Permissions, buy-in
  24. 24. Learn, share,Core values, interactiongoals, team Brand Referrals & recognition Networking
  25. 25. Learn, share, interaction BrandReferrals & recognitionNetworking
  26. 26. TwitterFacebook Blog Email update s Widge ts & Link Websites s
  27. 27. http://www.extension.org/mastergardener http://blogs.extension.org/mastergardener
  28. 28. http://www.extension.org/ http://blogs.extension.org/mastergardener/mastergardener
  29. 29. https://www.facebook.com/extensionmastergardener
  30. 30. Internet is a mass of niches- Jeff Jarvis, What Would Google Do
  31. 31. Badge inspiration courtesy of U Florida EMG ProgramLink badge to:• http://blogs.extension.org/mastergardener/• http://www.extension.org/mastergardener
  32. 32. 1.  Extension.org/about.extension.org (987/400)2.  Iowa EMG (414)3.  MN EMG (311)4.  Florida EMG (228)5.  Wisconsin EMG (225)6.  Franklin County, PA EMG (214)7.  Illinois Extension (132)8.  North Alabama EMGs (115)9.  North Carolina EMGs (92)10. Texas EMGs (89) Source: Google Analytics
  33. 33. Source: Google AnalyticsStatistics from April 1, 2010 – June 21, 2011
  34. 34. Source: Google AnalyticsStatistics from April 1, 2010 – June 21, 2011
  35. 35. Tracking Success with Google Analytics and Bit.ly linksLow-cost online courses, modulesDiagnostics links/decision aidsorganic gardening, sustainable gardeningFactoids for niche groupsWhere to find an Ext. Master Gardener?
  36. 36. •  Blog – Make more personal – Engage more bloggers in blog track teams – Guest bloggers – More coordinating of posts -“How do you get people to volunteer?” Ask them.•  Social media team - collaborative & small group meeting –> Next
  37. 37. •  Posts on continuing ed with MGs and green industry a hit – Explore Webinar series – Partner module development•  Curation – what applies to national, understanding as an EMG•  See interest in Twitter chats•  Sponsorship potential: Opportunity for smaller, but could be more fruitful and direct?
  38. 38. Learn, share,Core values, interactiongoals, team Brand Referrals & recognition Networking
  39. 39. 1.  Define2.  Define3.  Define4.  Define5.  Road ahead: Discovery and engagement are linked –  (What we will do in the future will be in response to core values, and how well we can engage the Extension Master Gardener community in the process, as they will be involved in discovering the road ahead.)
  40. 40. Listen, identify and then lower barrier for participation (Is it password sign-up issues, social comfort/adoption barriers, other collaborative barriers?)People participate out of passion, interest, need for their own learning (Help them envision how this could happen) Foster core community development (Communicate vision/ goals to core then work closely (phone calls, small group meetings) and help them shape and communicate them to others)
  41. 41. Create simple ways to sustain relationships w/non-core members (listserves, webinar updates for potential contributors)Develop ‘trust’/credibility (So others will want to continue to be involved)
  42. 42. http://blogs.extension.org/mastergardener/ https://www.facebook.com/ extensionmastergardener @eXEMG

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