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Free marketing on the Internet


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Free marketing on the Internet

  1. 1. FREE Marketing on the Internet<br />MPWCC Lecture Series<br />February 10, 2011<br />Presented by Kevin Jesse from KJ’s Design Studio<br />Guest Presenter Tim Eddinger from Cricklizard Brewing<br />
  2. 2. Summary of Topics<br />Websites<br />Website Hosting<br />Social Media<br />Search Engine Optimization (SEO)<br />Branded Email<br />Email Marketing<br />Cricklizard Brewing<br />Questions and Answers<br />
  3. 3. Free Website Templates/Builders<br />Templates<br />Joomla -<br />Wordpress -<br />CSS -<br />Builders<br />Godady -<br />Intuit -<br />Webs -<br />
  4. 4. Free Website Hosting<br />Popular<br />Blogger<br />WordPress<br />Webs<br />Other<br />Free Website Hosting<br />Hosting Helpers<br />Free Hosting Cloud<br />Pros<br />Doesn’t cost any money<br />Easy and quick setup<br />Gets you started with a web presence<br />Cons<br />Includes advertising from the hosting company<br />Limited control of the website<br />Usually no guarantee on uptime<br />May not be able to use a domain name<br />Limited bandwidth<br />
  5. 5. Social Media<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Foursquare<br />Blogger<br />SlideShare<br />Flickr<br />MySpace<br />
  6. 6. Search engine optimization (SEO)<br />Human readable URL’s<br />Titles and Descriptions for every page<br />Clear high level navigation<br />Keywords or phrases<br />Internal linking<br />External linking<br />Create a sitemap<br />Avoid Flash where possible<br />Alt and Title attributes<br />Fresh content<br />
  7. 7. Branded Email<br />Don’t use AOL, Yahoo, Gmail, Hotmail, Road Runner, etc for your business email address.<br />Use your name in your email address<br />Looks unprofessional<br />Poor credibility<br />Don’t need to have website to have branded email<br />Email forwarding via domain registrar<br />
  8. 8. Email Marketing<br />Free Trials<br />Constant Contact<br />Vertical Response<br />Campaign Monitor<br />Pros<br />Can try before you buy<br />Cons<br />Limited time frame<br />Free Accounts<br />MailChimp<br />campaigner<br />Pros<br />No monthly cost<br />Cons<br />Limtes on addresses and sends<br />
  9. 9. Cricklizard Brewing<br />Cricklizard Brewing is the First Social Media Brew Pub & Microbrewery.<br />Building a business from Social Media to Brick & Mortar.<br />Social Media – Who, Where, Why, What, & When.<br />Trends, News, Marketing Strategies, & Brand.<br />Best Practices or Paving the Trail.<br />Keeping true to your passion & craft.<br />
  10. 10. Cricklizard Brewing<br />BRANDING WITH FREE TOOLS<br />Marketing – Gorilla Marketing<br />Networking – Your networks<br />Tools – Twitter/Facebook/Clubs/Meetup<br /> /Posterious/YouTube/<br />Connecting with your target customer – end user<br />Craft beer brewed by the People for the People<br />
  11. 11. Questions?<br />Summary of Topics<br /><ul><li>Websites
  12. 12. Website Hosting
  13. 13. Social Media
  14. 14. Search Engine Optimization (SEO)
  15. 15. Branded Email
  16. 16. Email Marketing
  17. 17. Cricklizard Brewing
  18. 18. Questions and Answers</li>