While most sales and marketing leaders are focused on brand awareness and lead gen when it comes to LinkedIn marketing and social media in general, Sumerian (a capacity planning as a service company) used LinkedIn to drive demand and break out of the niche category - (the finance industry) with their LinkedIn go-to-market program in order to compete. Sumerian was able to build a community of interest, gain 30 sales conversations with enterprise organization in a year period and drive revenue opportunities with companies like GoDaddy and partnership opportunities with companies like ServiceNow. Check out this presentation to see the full value Sumerian gained from a LinkedIn demand generation program

1. Linkedin.com/in/kristinajaramillo
Program Value Presentation
1Kristina@GetLinkedInHelp.com @GetLinkedInHelp

2. Linkedin.com/in/kristinajaramillo 2Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 1 Gained: Enterprise Network Expansion
Growth in Targeted & Relevant Connections & Companies
Like…

3. Linkedin.com/in/kristinajaramillo 3Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 2 Gained: Thought Leadership
Sumerian has some very large competitors in their space – but no one created and controlled the
Capacity Planning as a Service (CPaaS) space until Sumerian took the charge with a go-to-market
initiative on LinkedIn that helped them break out of its niche category – the finance market.

4. Linkedin.com/in/kristinajaramillo 4Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 2 Gained: Thought Leadership
Helped Sumerian’s PR Firm Build and Leverage Relationships to Secure
Published Articles & Interviews With…

5. Linkedin.com/in/kristinajaramillo 5Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 3 Gained: Community Building
1200+ IT Leaders Inside the Sumerian Group
From Companies Like…

6. Linkedin.com/in/kristinajaramillo 6Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 3 Gained: Community Building Leading to
Revenue
Recently Asked for RFP After Seeing the Content
Inside the Sumerian Community

7. Linkedin.com/in/kristinajaramillo 7Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 3 Gained: Community Building Leading to
Revenue
Went from connection to group member to
revenue!

8. Linkedin.com/in/kristinajaramillo 8Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 4 Gained: Creation of 30+ Sales Opportunities
in the Past Year

9. Linkedin.com/in/kristinajaramillo 9Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 5 Gained: Building the Channel
Partnerships Were Created and Leveraged with Companies Like:

10. Linkedin.com/in/kristinajaramillo 10Kristina@GetLinkedInHelp.com @GetLinkedInHelp
See the Complete Sumerian Case Study at:
http://tinyurl.com/sumeriancasestudypresentation
Schedule a LinkedIn Strategy Call to See How You Can Drive More
Demand and Revenues Using LinkedIn:
http://getlinkedinhelp.com/strategy-session