TheDanishPavilionforExpo2010byBjarkeIngelsGroupBIG
THE JOURNEY
• Society Evolution
• Trend Mapping
• Key Trends
• Tomorrow’s People
• Conclusion
ICF 2020+
www.kjaer-global.c...
INDIVIDUAL CORPORATE
TIME LINE
1910s
Militarism
1940s – 1960s
Fordism
We are entering an era where value sets are shifting...
EMPATHIC LEADERSHIP
It is not enough to tell people where happiness is on the map.
Companies must facilitate, educate and ...
THE WELLBEING ERA
www.kjaer-global.com
ICF 2020+
Personal wellbeing is our new religion already impacting business and lif...
CONTRASTS CO-EXIST
www.kjaer-global.com
ICF 2020+
SLOW: Happiness and the quest for meaningFAST: Efficiency and material a...
ICF 2020+ WHOLE BRAIN THINKING
www.kjaer-global.com
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
RIGHT
• Feeling
• Imaginati...
Made to
Measure
Total
Transparency
Conscious
Consuming
Smart
Tech
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
UNIVERSAL AWA...
NAVIGATING COMPLEXITY
www.kjaer-global.com
ICF 2020+
Photo:BenHeine
Trends can present new opportunities – but without a T...
www.kjaer-global.com
KEY TRENDS
* TOTAL TRANSPARENCY
* ALWAYS ON
* SMART TECHNOLOGY
* CULTURAL CAPITAL
* EMPOWERMENT BRAND...
TOTAL TRANSPARENCY - Openness
www.kjaer-global.com
Transparency breeds trust – but it demands openness and clear communica...
ALWAYS ON - Dialogue
www.kjaer-global.com
Online dialogue is essential
Cloud culture allows ‘real-time’ exchange and commu...
SMART TECHNOLOGY - Freedom
www.kjaer-global.com
Live, work and socialise wherever you are – Dtac HQ in Bangkok
Smart Techn...
CULTURAL CAPITAL - Authenticity
www.kjaer-global.com
Brands must nurture their cultural capital to create value and authen...
EMPOWERMENT BRANDS - Inspired
www.kjaer-global.com
ICF 2020+
Empowerment brands leverage people’s passions – inspire them ...
www.kjaer-global.com
BETTER WORLD – Participation
‘Improving the world’ indicate people’s need for social participation an...
HOLISTIC WELLBEING - Balance
www.kjaer-global.com
ICF 2020+
Health concerns inspire ‘holistic wellbeing’ schemes as more o...
VERY HAPPY LESS HAPPY
www.kjaer-global.com
Happiness is big business and brands now look beyond the bottom line to facilit...
THE PATCHWORK SOCIETY
www.kjaer-global.com
ICF 2020+
Society drivers are closely linked to the value sets of tomorrow’s pe...
The ME People
Imagethesartorialist.blogspot.com
The WE people
www.kjaer-global.com
CONTRASTING MINDSETS
Facebook’sofficesb...
THE CREATIVE COACH
THE KARMA COACHTHE POWER COACH
www.kjaer-global.com
TOMORROW’S PEOPLEICF 2020+
WHOLE BRAIN
VISION
Emoti...
www.kjaer-global.com
ICF 2020+ THE POWER COACH
Image-theselby.com
“Excellence is the gradual result of always striving to ...
MOTIVATORS
• Professional Performance
• Empowerment & Progression
• Individualist & Specialist
INSPIRATION
• The Law of Su...
www.kjaer-global.com
ICF 2020+ THE CREATIVE COACH
ImageGlenO’Brian&GinaNanni-.theselby.com
“Creativity is a learning proce...
MOTIVATORS
• Creative Development
• Transparency & Community
• Cloud Culture & Dialogue
COMMUNICATION
• Analytical & Infor...
www.kjaer-global.com
THE CARING COACHICF 2020+
Image-.droog.com
“If everyone is moving forward together, then success take...
www.kjaer-global.com
ICF 2020+ HOW TO SPOT THEM
COMMUNICATION
• Authentic & Honest
• Thought Provoking
• Insightful & Insp...
THE KARMA COACH
www.kjaer-global.com
ICF 2020+
SmarinLivingStones
“Happy people are more successful, have better relations...
COMMUNICATION
• Intuitive & Logical
• Insider Tips & Experiences
• Spiritual How to Guides
MOTIVATORS
• Self-Improvement
•...
CONCLUSION
www.kjaer-global.com
People are already saying: "Don’t Tell Me, Show Me!!!” Connecting with people is about emp...
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ICF 'Tomorrow's Coaching'

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Global futurist and trends expert Anne Lise Kjaer, of London, shared her expertise with attendees in the closing session at ICF on Saturday afternoon, October 30.

Her specialty is bridging the creative and intellectual process-shaping the strategy and the core concepts that are driving businesses and brands of the future.

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ICF 'Tomorrow's Coaching'

  1. 1. TheDanishPavilionforExpo2010byBjarkeIngelsGroupBIG
  2. 2. THE JOURNEY • Society Evolution • Trend Mapping • Key Trends • Tomorrow’s People • Conclusion ICF 2020+ www.kjaer-global.com TheDanishPavilionforExpo2010byBjarkeIngelsGroupBIG
  3. 3. INDIVIDUAL CORPORATE TIME LINE 1910s Militarism 1940s – 1960s Fordism We are entering an era where value sets are shifting and with that new lifestyle choices will emerge Self-Realisation Brand Equity Product is kingMass Consumption Sustenance Basic Products Security More Choice 1990s – 2000s Post-Modernity Specialisation Ethics Today Sustainability Age Individualisation Conscious Consumption 1920s – 1930s Automatism Public RelationsSocial Attachment pre 1900 – 1900 Industrialisation kjaerglobal©2009TheEvolutionofSoceity www.kjaer-global.com 1970s – 1980s Neo-Fordism THE EVOLUTION OF SOCIETYICF 2020+ Meaning & Empowerment The Empathic Organisation 2020+ The Wellbeing Era
  4. 4. EMPATHIC LEADERSHIP It is not enough to tell people where happiness is on the map. Companies must facilitate, educate and inspire that journey www.kjaer-global.com ICF 2020+ SelgasCanoArchitectureOffice,Madrid
  5. 5. THE WELLBEING ERA www.kjaer-global.com ICF 2020+ Personal wellbeing is our new religion already impacting business and lifestyle preferences Image:Sourceunkown
  6. 6. CONTRASTS CO-EXIST www.kjaer-global.com ICF 2020+ SLOW: Happiness and the quest for meaningFAST: Efficiency and material accomplishment Photo:SelvedgeMagazine Image:SourceUnknown
  7. 7. ICF 2020+ WHOLE BRAIN THINKING www.kjaer-global.com 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC RIGHT • Feeling • Imagination • Possibilist LEFT • Logic • Facts • Realist 4. SPIRITUAL1. SCIENTIFIC 2. SOCIAL 3. EMOTIONAL
  8. 8. Made to Measure Total Transparency Conscious Consuming Smart Tech 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC UNIVERSAL AWARENESS CARING COMPANIES MEANINGFUL CONSUMPTIONHOLISTIC WELLBEING PATCHWORK SOCIETY No Age Seniors Redefined Families Creative Class ECONOMIC DRIVERS Convenience Society GLOBAL POLITICS MindfulnessPersonal Coaching Happiness Hunting Anxiety Society Spirituality/Science Convergence Perma Youth Big Brother / Regulation SUSTAINABILITY AGE Urban Density Health Burden Glocalisatioin Living the Brand WORK/LIFE BALANCE Emotional Architecture BETTER WORLD One Planet Living Global Sustainers Bio Mimicry Economic Challenges Rising Economies Intelligent Reduction EMERGENT TECHNOLOGIES Intuitive Technology Clean Tech Space Exploration Bio Diversity Resource Shortage Cloud Culture ALWAYS ON Informed Dialogue Wholebrain Thinking QUALITY OF LIFE Climate Crisis Global Migration Empowerment Brands Rethinking Work/Leisure Cultural Capital Alternative Therapies Positive Eating Active Leisure Cultural Consumption DNA Mapping Karma Capitalism Female Empowerment Five Star Youth The Real Thing TREND ATLAS www.kjaer-global.com ICF 2020+
  9. 9. NAVIGATING COMPLEXITY www.kjaer-global.com ICF 2020+ Photo:BenHeine Trends can present new opportunities – but without a Trend Atlas it is like travelling to an unknown destination without your GPS switched on
  10. 10. www.kjaer-global.com KEY TRENDS * TOTAL TRANSPARENCY * ALWAYS ON * SMART TECHNOLOGY * CULTURAL CAPITAL * EMPOWERMENT BRANDS * BETTER WORLD * HOLISTIC WELLBEING * HAPPINESS HUNTING ICF 2020+ Image:©TomitheosviaFlickr
  11. 11. TOTAL TRANSPARENCY - Openness www.kjaer-global.com Transparency breeds trust – but it demands openness and clear communication of value(s) and ethics ICF 2020+ Transparency = TRUST Wikileaks exposes wrong-doings Patagonia sets the standard for transparency through storytelling
  12. 12. ALWAYS ON - Dialogue www.kjaer-global.com Online dialogue is essential Cloud culture allows ‘real-time’ exchange and communities - fostering a dialogue driven society Remote coaching, learning networks and knowledge exchange ICF 2020+ Social Technology - a direct line to people
  13. 13. SMART TECHNOLOGY - Freedom www.kjaer-global.com Live, work and socialise wherever you are – Dtac HQ in Bangkok Smart Technology inspires unlimited freedom – we now work, blog, shop, bank and socialise on-the-go ICF 2020+ Happiness Tracking Apps Emotional technology reads your mood
  14. 14. CULTURAL CAPITAL - Authenticity www.kjaer-global.com Brands must nurture their cultural capital to create value and authentic living, breathing communities ICF 2020+ Never underestimate the importance of local knowledge HBSCCanararyWharf Home grown creative capital gains currency IitalaHelsinki Google is a whole new culture of thinking and understanding people GoogleZurich
  15. 15. EMPOWERMENT BRANDS - Inspired www.kjaer-global.com ICF 2020+ Empowerment brands leverage people’s passions – inspire them to become brand ambassadors Empowerment brands inspire people to live the brand The real thing - reinvented rituals and authenticity Image:LabourandWaitLondon
  16. 16. www.kjaer-global.com BETTER WORLD – Participation ‘Improving the world’ indicate people’s need for social participation and value-related self-expression ICF 2020+ MyBnkCeoLillyLapennawithyouth Record sums were donated to Haiti via Social Media Ethical finance and social enterprise amongst youth Micro-lending as an enabler is now spreading globally
  17. 17. HOLISTIC WELLBEING - Balance www.kjaer-global.com ICF 2020+ Health concerns inspire ‘holistic wellbeing’ schemes as more of us prioritise a blanced life in the ‘slow lane’ Spa Culture promotes good health and optimismBicycle culture is growing globally Jamie Oliver’s iPhone app ‘20 Minute Meals’ ThermeValsSpa Image:Copenhagenize.com
  18. 18. VERY HAPPY LESS HAPPY www.kjaer-global.com Happiness is big business and brands now look beyond the bottom line to facilitate ‘meaningful encounters’ The path to quality of lifeHappy people work more efficiently HAPPINESS HUNTING - MeaningICF 2020+ World map of happiness Image::jobsintown.deviapositivesharing.com
  19. 19. THE PATCHWORK SOCIETY www.kjaer-global.com ICF 2020+ Society drivers are closely linked to the value sets of tomorrow’s people – reflecting their lifestyle choices Image:viaFlickrPhotographerunknown
  20. 20. The ME People Imagethesartorialist.blogspot.com The WE people www.kjaer-global.com CONTRASTING MINDSETS Facebook’sofficesbyCesarRubio ICF 2020+
  21. 21. THE CREATIVE COACH THE KARMA COACHTHE POWER COACH www.kjaer-global.com TOMORROW’S PEOPLEICF 2020+ WHOLE BRAIN VISION Emotional ValuesRational Values ME oriented WE oriented FREEDOM Smart Technology DIALOGUE Always On OPENNESS Total Transparency INSPIRED Empowerment Brands PARTICIPATION Better World AUTHENTICITY Cultural Capital BALANCE Holistic Wellbeing MEANING Happiness Hunting THE CARING COACH
  22. 22. www.kjaer-global.com ICF 2020+ THE POWER COACH Image-theselby.com “Excellence is the gradual result of always striving to do better”
  23. 23. MOTIVATORS • Professional Performance • Empowerment & Progression • Individualist & Specialist INSPIRATION • The Law of Success 4.0 • Soho House • Globalista Travel Journal blog www.kjaer-global.com ICF 2020+ COMMUNICATION • Strategic & Lean • Forward-Thinking • Powerful HOW TO SPOT THEM
  24. 24. www.kjaer-global.com ICF 2020+ THE CREATIVE COACH ImageGlenO’Brian&GinaNanni-.theselby.com “Creativity is a learning process where the teacher and pupil are located in the same individual”
  25. 25. MOTIVATORS • Creative Development • Transparency & Community • Cloud Culture & Dialogue COMMUNICATION • Analytical & Informative • Blogs & Shared Experiences • Inspirational & Outspoken www.kjaer-global.com ICF 2020+ HOW TO SPOT THEM INSPIRATION • The School of Life • Making Ideas Happen • The Ideas Economy ImageTheSchoolofLifeLondon
  26. 26. www.kjaer-global.com THE CARING COACHICF 2020+ Image-.droog.com “If everyone is moving forward together, then success takes care of itself”
  27. 27. www.kjaer-global.com ICF 2020+ HOW TO SPOT THEM COMMUNICATION • Authentic & Honest • Thought Provoking • Insightful & Inspiring MOTIVATORS • Social Entrepreneurship • A Better World • Cultural Legacy INSPIRATION • Zopa – Social Lending • The Good Guide • Voluntourisim ImageSourceUnknown HotelIndigo,Patagonia
  28. 28. THE KARMA COACH www.kjaer-global.com ICF 2020+ SmarinLivingStones “Happy people are more successful, have better relationships, are healthier and live longer”
  29. 29. COMMUNICATION • Intuitive & Logical • Insider Tips & Experiences • Spiritual How to Guides MOTIVATORS • Self-Improvement • Meaning & Inner Wisdom • Enlightenment INSPIRATION • The Humanity Project • Body, Mind & Spirit Spas • Dalai Lama on Twitter www.kjaer-global.com ICF 2020+ HOW TO SPOT THEM NomaRestaurantCopenhagen NomaRestaurantCopenhagen Image:HumanityFragrance Image:Sourceunkown
  30. 30. CONCLUSION www.kjaer-global.com People are already saying: "Don’t Tell Me, Show Me!!!” Connecting with people is about empathy and the ability to engage with them - for only then can you inspire and empower their life Imagebycomatosed ICF 2020+

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