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Nonprofit Website Basics: A Ten-Point Checklist

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I gave this presentation at the Neighborhood Networks training conference in Nashville on April 25, 2008.

Published in: Economy & Finance, Sports
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Nonprofit Website Basics: A Ten-Point Checklist

  1. 1. Nonprofit Website Basics: A 10-Point Checklist Presented by Kivi Leroux Miller Flickr: =.=Alex Lin
  2. 2. Who’s Online? Source: Pew Internet & American Life Project Tracking Surveys <ul><li>75% of U.S. Adults </li></ul><ul><li>85% of age 30-49; 72% of age 50-64 </li></ul><ul><li>61% of households making less than $30K </li></ul>
  3. 3. <ul><li>Getting Answers </li></ul><ul><li>Spending Money </li></ul><ul><li>Sharing Opinions </li></ul><ul><li>Connecting & Conversing </li></ul>What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys
  4. 4. <ul><li>“ Yes, we have a website, but it sucks.” </li></ul>Flickr: bqw
  5. 5. <ul><li>“ It’s OK. </li></ul><ul><li>You can fix it.” </li></ul>Flickr: GodzillaRockit
  6. 6. Just Remember: It’s All About Them, Not You!
  7. 7. <ul><li>Domain Name Make Sense? </li></ul>Flickr: violet83
  8. 8. <ul><li>Know Where I Am? </li></ul>Flickr: Billy_V
  9. 9. <ul><li>Clear Path to Top Questions & Actions? </li></ul>Flickr: xeeliz
  10. 10. <ul><li>Lots of Good Images? </li></ul>Flickr: Peter Gene
  11. 11. <ul><li>Donate Online? </li></ul>Flickr: Leo Reynolds
  12. 12. <ul><li>Ways to Capture Email? </li></ul>Flickr: bqw
  13. 13. <ul><li>Are People Featured? </li></ul>Flickr: Andrei Z
  14. 14. <ul><li>Good Stories? </li></ul>Flickr: CCCI Youth Group
  15. 15. <ul><li>Easy to Contact Real People? </li></ul>Flickr: cmorran123
  16. 16. <ul><li>Keywords on Target? </li></ul>Flickr: bqw
  17. 17. https://adwords.google.com/select/KeywordToolExternal
  18. 18. www.asc3.org
  19. 19. www.nsccl.org
  20. 20. www.itec3.org
  21. 21. <ul><li>It’s Still a Conversation. </li></ul><ul><li>It’s Still a Relationship. </li></ul><ul><li>It’s Just with New Tools </li></ul>Same Work; New Space Flickr: Sister72

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