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Addressing Social Media Culture Shock

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Kivi presented "Addressing Social Media Culture Shock" on 9/29/10 at the NC Center for Nonprofits conference in NTEN's "We Are Media" workshop.

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Addressing Social Media Culture Shock

  1. 1. We Are Media Addressing Social Media Culture Shock
  2. 2. Kivi Leroux Miller @kivilm [email_address]
  3. 3. flickr.com/photos/carbonnyc/33413040
  4. 4. The Six Most Common Concerns Nonprofits Have About Social Media
  5. 5. Loss of Control 1
  6. 7. flickr.com/photos/conbon/2873195559
  7. 8. flickr.com/photos/sashawolff/3388736912
  8. 9. 27 Nonprofit Marketing Guide.com Webinar Attendees from Nonprofits across the U.S. and Canada, July 15, 2009
  9. 10. Some Solutions <ul><li>Accept that you can’t script every conversation. </li></ul><ul><li>Balance responsibility and freedom. </li></ul><ul><li>You do control your response. </li></ul>
  10. 11. Negative Comments 2
  11. 12. Flickr: Adrian Miles © flickr.com/photos/akhir/3769294894
  12. 14. flickr.com/photos/brenbot/3419626959
  13. 15. Some Solutions <ul><li>Decide when to respond or ignore </li></ul><ul><li>Know your talking points </li></ul><ul><li>Notify your posse </li></ul><ul><li>Refine your messaging </li></ul>
  14. 16. Fear of Failure 3
  15. 17. flickr.com/photos/telachhe/3342173731
  16. 18. flickr.com/photos/hunterwilliams/3333797271/
  17. 19. flickr.com/photos/iamagenious/993919131
  18. 21. Some Solutions <ul><li>Talk about the worst that could happen. </li></ul><ul><li>Do your homework. </li></ul><ul><li>Get buy-in. </li></ul>
  19. 22. Personal or Org Voice? 4
  20. 23. .flickr.com/photos/jooon/4317974889
  21. 24. flickr.com/photos/7981896@N04/4104233141/
  22. 25. flickr.com/photos/question_everything/926560429/
  23. 26. Some Solutions <ul><li>Talk often and openly about who’s saying what; what’s appropriate. </li></ul><ul><li>Identify “org” voices by name. </li></ul><ul><li>If staff like their jobs, trust them to get it right. </li></ul>
  24. 27. Waste of Time 5
  25. 28. flickr.com/photos/cell105/163908271 REALITY: There are plenty of ways to waste time at work.
  26. 29. Love (or “engagement”) takes time, as it should.
  27. 30. Some Solutions <ul><li>Set clear, but realistic goals. </li></ul><ul><li>Measure where it makes sense. </li></ul><ul><li>Set reminders/timers. </li></ul>
  28. 31. Info Overload 6
  29. 32. flickr.com/photos/stopdown/2784815006
  30. 33. flickr.com/photos/45976898@N02/4574576747/
  31. 34. flickr.com/photos/pheezy/310562048
  32. 35. Some Solutions <ul><li>Use lists! </li></ul><ul><li>Bookmark, clip, tag, file. </li></ul><ul><li>Automate what you can. </li></ul>
  33. 36. Three Ways to Deal with All Six Concerns at Once
  34. 37. flickr.com/photos/on1stsite/2284434325/
  35. 38. flickr.com/photos/brittanyg/2076388409
  36. 39. flickr.com/photos/adambelles/4811050385

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