BABY FOOD IN CHINA
Euromonitor International
November 2012
BABY FOOD IN CHINA

Passport

LIST OF CONTENTS AND TABLES
Headlines .........................................................
BABY FOOD IN CHINA

BABY FOOD IN CHINA
HEADLINES
 Current value sales grow by 25% in 2012 to reach RMB85.2 billion
 The ...
BABY FOOD IN CHINA

used for babies with dairy intolerance and allergy problems. The fast growth of special baby
milk form...
BABY FOOD IN CHINA

recall of all polluted milk formula and a halt to production, the scare has left a poor impression
on ...
BABY FOOD IN CHINA

Passport

rising consumer awareness, special baby milk formula is expected to perform strongly in the
...
BABY FOOD IN CHINA

Passport

- Follow-on Milk Formula
- Toddler Milk Formula
- Special Baby Milk
Formula
Prepared Baby Fo...
BABY FOOD IN CHINA

Table 6

Passport

Baby Food Company Shares 2008-2012

% retail value rsp
Company
Mead Johnson
(Guangz...
BABY FOOD IN CHINA

Table 7

Passport

Baby Food Brand Shares 2009-2012

% retail value rsp
Brand
Beingmate

Dumex
Yili
S-...
BABY FOOD IN CHINA

Passport

Co Ltd
Biostime Inc

Biostime
Others
Total
Source:

0.7
23.9
100.0

24.3
100.0

24.2
100.0

...
BABY FOOD IN CHINA

Table 10

Passport

Forecast Sales of Baby Food by Category: Value 2012-2017

RMB million
2012
Dried B...
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China baby food

  1. 1. BABY FOOD IN CHINA Euromonitor International November 2012
  2. 2. BABY FOOD IN CHINA Passport LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trend ............................................................................................................................................ 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Sales of Baby Food by Category: Volume 2007-2012.................................. 4 Sales of Baby Food by Category: Value 2007-2012 .................................... 4 Sales of Baby Food by Category: % Volume Growth 2007-2012 ................. 5 Sales of Baby Food by Category: % Value Growth 2007-2012 .................... 5 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2012 ............................................................................................................. 5 Baby Food Company Shares 2008-2012 ..................................................... 6 Baby Food Brand Shares 2009-2012 ........................................................... 7 Sales of Baby Food by Distribution Format: % Analysis 2007-2012 ............ 8 Forecast Sales of Baby Food by Category: Volume 2012-2017................... 8 Forecast Sales of Baby Food by Category: Value 2012-2017...................... 9 Forecast Sales of Baby Food by Category: % Volume Growth 20122017 ............................................................................................................. 9 Forecast Sales of Baby Food by Category: % Value Growth 20122017 ............................................................................................................. 9 © Euromonitor International I
  3. 3. BABY FOOD IN CHINA BABY FOOD IN CHINA HEADLINES  Current value sales grow by 25% in 2012 to reach RMB85.2 billion  The Chinese Year of the Dragon drives the fast growth in new born babies  Special baby milk formula registers the highest current value growth of 36% in 2012  In 2012 current unit prices rise significantly  Mead Johnson (Guangzhou) leads baby food with a 13% share of retail value sales in 2012  Baby food sales are expected to grow by a 15% constant value CAGR over the forecast period TREND  2012 is the Chinese Year of the Dragon. In ancient times, the dragon was a symbol reserved for the Chinese emperor, signifying wealth and high social status. Many Chinese parents believe that having a baby in the Year of the Dragon will bring them strength and good luck. According to official estimates, China expects a 5% increase in the number of babies born in 2012. The baby boom has had a significant impact on baby food, especially on standard milk formula, which is intended for new born babies.  The expected accelerated retail value sales growth in 2012 is mainly due to the growing number of newborn babies in the Chinese Year of the Dragon. Most manufacturers believe that 2012 offers strong growth opportunities in baby food. Domestic and international companies increased their production volumes to fulfil the demand from “dragon babies”. In addition, manufacturers increased their selling prices, especially for international brands.  Breastfeeding is heavily promoted in China; the government encourages mothers to breastfeed for at least the first 6-months. Doctors in China provide professional advice on how to breastfed babies and inform parents of the nutritional benefits resulting from breastfeeding. The packaging and marketing of baby food in China is heavily regulated. The advertising of standard milk formula is prohibited, while packaging cannot carry claims that milk formula and breastfeeding provide similar nutritional benefits. These measures have ensured that consumers in China believe that the nutrients found in breast milk cannot be replaced with baby food. Hence, although the Year of the Dragon accelerated the growth of standard milk formula, it has a lower retail volume sales base than toddler and follow-on milk formulae.  Retail volume and value growth rates are predicted to accelerate in 2012 due to the higher demand for baby food and rising unit prices. Most brands operating within milk formula witnessed significant price increases during 2012. According to trade sources, domestic milk formula manufacturers did not increase or only slightly raised their selling prices, while most international brands hiked the prices of their best-selling series. For example, Shanghai Wyeth Nutritional adjusted the ingredients and added more nutrients to its Illuma premium series. This led to a price increase of 8% in December 2011. Wyeth and other international players, such as Nestlé (China) and Abbott Nutrition International (China), increased the selling price of their popular products by 10-15%. However, continuous price increases seem not to have affected consumers’ choices of baby food.  Special baby milk formula, which is still in its initial stage of development in China, is set to post the highest current value growth of 36% in baby food in 2012. This is due to parents increasingly recognising the important role of special baby milk formula. Such products are © Euromonitor International Passport 1
  4. 4. BABY FOOD IN CHINA used for babies with dairy intolerance and allergy problems. The fast growth of special baby milk formula indicates that milk formula is developing towards more professional and functional-orientated areas. According to storechecks and trade sources, most special baby milk formula is produced by international brands, such as Nan HA (Nestlé (China)) andS-26 Nursoy (Shanghai Wyeth Nutritional).In 2012, 96% of special baby milk formula in China is expected to be dairy-based, with soy-based accounting for the remaining shares. Thus the proportion of soy-based special baby milk formula rebounded slightly in 2012, as consumers became more aware that soy-based products could help to resolve lactose intolerance among children.  Liquid milk formula is predicted to remain a negligible presence in baby food in 2012.Powder milk formula is expected to account for 100% of milk formula sales. According to trade sources, liquid milk formula exists mostly in Western countries, while production and preservation technology has yet to mature in China, which militates against its development.  In 2012, supermarkets remained the biggest distribution channel for baby food, followed by “other” non-grocery retailers, mainly mommy and baby stores, and hypermarkets. However, it has been reported that the entrance fees charged by supermarkets and hypermarkets were so high that some domestic baby food manufacturers had to quit these outlets in favour of mommy and baby stores. Similarly, internet retailing is an increasing important channel for many baby food companies, due to low operation fees.  Organic baby food remained a niche in China during 2012, although an increase in demand was recorded. There was rising consumer awareness of the benefits of organic baby food in China, and parents are more willing to invest in such products. However, organic baby food remains much more expensive than standard alternatives. For example, Abbott launched the Essence series, which emphasis its organic ingredients. Essence standard milk formula’s retail selling price reached RMB470.00 per 900g in hypermarkets in June 2012, making it the most expensive of Abbott’s milk formula series. Hence, organic baby food is only demanded by high-income parents. COMPETITIVE LANDSCAPE  Mead Johnson (Guangzhou) is expected to retain its leading position in baby food in 2012. The company registered good retail value share growth between 2009 and 2012. It benefits from wide distribution coverage and marketing activities. Mead Johnson (Guangzhou) was able to promote a safer image, given that the products of one of its main competitors, Abbott, were reported to contain less nutritious ingredients. There were reports in 2012 that milk formula by Mead Johnson and Abbott, among others, contained vanillin. Mead Johnson appears to have received an apology from the authorities for this erroneous report.  Nestlé SA was a big winner in baby food in 2012. In April 2012, Nestlé agreed a global-scale acquisition, as it is set to purchase Pfizer's baby food division for US$11.85 billion. At the end of the review period, Nestlé and Pfizer's combined retail value share in China is set to exceed 10%, which positions the company only slightly behind the leading player, Mead Johnson. The deal is strongly in line with Nestlé's overall strategy. On the one hand, it is expected to strengthen Nestlé’s position as the world's leading nutrition company. On the other hand, it should reverse the player’s retail value share erosion in the most important baby food market, China.  Both domestic and international manufacturers were exposed to safety problems in China in the review period. For example, in July 2012 Nanshan baby milk formula (Hunan Yahua Seeds) was found to contain a strong carcinogen, Aflatoxin M1. Later, the company recognised publicly that it made a mistake. Although it took some measures, such as the © Euromonitor International Passport 2
  5. 5. BABY FOOD IN CHINA recall of all polluted milk formula and a halt to production, the scare has left a poor impression on consumers. This is set to result in share loss in 2012. Some international brands, which used to position their products as high-quality offerings, also experienced quality problems, but most time the problems were short-lived. Thus, most parents consider milk formula by international brands to be healthier than domestic alternatives. In order to give babies safe food, more and more consumers, especially in developed cities, are choosing international brands’ baby milk formulae.  In 2010, Bright Dairy & Food acquired a 51% stake in Synlait Milk. This milk processing farm is one of the world’s leading high-end milk formula suppliers. In December 2011, Bright Dairy & Food launched its high-end brand, Pure Canterbury, in China. Pure Canterbury is produced by Synlait Milk in New Zealand. Thus the milk formula is produced to a higher standard than China’s dairy standard. Bright Dairy & Food aimed to establish a high-end milk formula image and obtain high profit margins, as average gross profits in China’s dairy industry shrunk amid surging costs. Moreover, Pure Canterbury competes with international rivals in a fiercely competitive environment. According to trade sources, the company is very confident about gaining retail value shares in baby food in China in the forecast period.  Most Chinese consumers associate premium baby food with international brands, while standard and economy products are linked to domestic brands. The main targets of international brands are higher-income consumers, usually in first- and second-tier cities. Domestic brands were mainly aimed at consumers with lower incomes in third- and fourth-tier cities and rural areas. Besides, domestic brands in developed cities were usually purchased by migrant workers. However, in the review period, many international brands started to penetrate lower-tier cities, in order to attain national coverage. Hence, fierce competition to domestic brands drove many Chinese manufacturers to seek a way out. PROSPECTS  Baby food is estimated to witness robust sales growth in the forecast period, due to continued urbanisation and double-digit birth rates in China. However, the birth rate in China is slowing down, in line with the world trend. Thus, as lower birth rate is the main reason for the predicted slowdown in retail volume growth of milk formula, and therefore baby food overall, compared to the review period.  As the government will continue to promote breastfeeding among young mothers, standard milk formula is expected to record a slower retail volume CAGR over the forecast period, although a shift to premium and high-quality products is anticipated. Most young mothers are increasingly conscious of the health benefits afforded by breastfeeding, but sometimes, under the pressure from busy lifestyles, they are forced to feed their children some milk formula as a supplement.  Compared to standard and follow-on milk formulae, toddler milk formula is less affected by the government’s policy on breastfeeding. In the forecast period, manufacturers will widen the age range to expand the consumer base for toddler milk formula. They will break down toddler milk brands into several age-specific versions. This will create more variety in product lines to meet the different needs of 1-7-year-old children.  Special baby milk formula is set to record the fastest constant value CAGR of 30% over the forecast period. However, growth is derived from a very low sales base, with special baby milk formula accounting for only a marginal retail value share of baby food sales. More parents are choosing special baby milk formula when their children contract allergies or lactose intolerance problems or to prevent such ailments. Coupled with aggressive advertising and © Euromonitor International Passport 3
  6. 6. BABY FOOD IN CHINA Passport rising consumer awareness, special baby milk formula is expected to perform strongly in the forecast period.  Constant unit prices are likely to increase for all baby food types over the forecast period. Raw materials, such as milk and sugar, are estimated to see high price rises, with manufacturers transferring added costs onto consumers. Leading players, especially international companies, will raise unit prices on their popular baby food brands, because they realise that Chinese consumers are less price sensitive when purchasing products for children. Besides, they will continue to launch some premium products, emphasising their unique selling points, which may differ slightly from previous versions.  When comparing the same imported milk formulae, retail selling prices are much higher in China than in many countries, including the US, the UK and Australia. High custom taxes and mark-ups in China seethe price of some imported products double, compared to the pricing in their country of origin. Thus many young parents have already joined the ranks of foreign purchasers. They buy baby food online, from internet retailers such as Taobao, the most popular C2C website in China. The C2C channel is considered a potential threat to B2C channels.  Nestlé’s purchase of Pfizer’s infant nutrition unit is expected to enhance its position in baby food in China in the forecast period. The acquisition will greatly widen Nestlé’s presence in the mid-priced to high-end baby milk formula segments in China. It is also likely to enhance Nestlé’s leading global position in nutrition, health and wellness. The deal is also expected to improve the company’s dairy production lines and increase its bargaining power in terms of pricing. CATEGORY DATA Table 1 Sales of Baby Food by Category: Volume 2007-2012 '000 tonnes 2007 Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 2008 2009 2010 2011 2012 39.2 250.0 67.1 84.3 98.6 - 47.8 294.8 74.8 98.3 121.2 0.5 56.3 346.6 90.7 111.1 144.2 0.6 66.1 407.7 106.8 127.1 173.1 0.8 75.4 470.6 121.6 143.0 205.1 0.9 87.5 560.0 144.5 168.1 246.2 1.2 5.1 294.3 6.3 348.9 7.4 410.2 8.8 482.7 10.4 556.5 12.7 660.1 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 2 Sales of Baby Food by Category: Value 2007-2012 RMB million 2007 Dried Baby Food Milk Formula - Standard Milk Formula © Euromonitor International 2008 2009 2010 2011 2012 2,628.9 25,675.1 7,722.0 3,260.9 32,515.7 9,227.2 3,919.0 41,351.6 11,458.9 4,561.8 50,942.9 14,412.5 5,367.0 61,952.4 17,510.5 6,422.6 77,864.4 22,242.1 4
  7. 7. BABY FOOD IN CHINA Passport - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 8,072.6 9,880.6 - 10,116.0 13,075.5 97.1 12,858.2 16,910.5 124.1 15,067.2 21,303.2 160.0 17,782.9 26,442.8 216.1 21,970.2 33,357.2 294.9 294.9 28,599.0 378.5 36,155.2 467.2 45,737.8 579.1 56,083.8 713.1 68,032.4 912.0 85,199.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 3 Sales of Baby Food by Category: % Volume Growth 2007-2012 % volume growth 2011/12 Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 2007-12 CAGR 2007/12 Total 16.0 19.0 18.9 17.5 20.0 26.4 21.6 18.6 17.4 17.5 16.6 14.8 20.1 20.1 17.5 123.1 124.0 115.3 99.3 149.8 150.1 124.3 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 4 Sales of Baby Food by Category: % Value Growth 2007-2012 % current value growth 2011/12 Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 2007-12 CAGR 2007/12 Total 19.7 25.7 27.0 23.5 26.1 36.4 27.9 25.2 19.6 24.8 23.6 22.2 27.6 25.3 24.4 144.3 203.3 188.0 172.2 237.6 209.3 197.9 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 5 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2012 % value analysis Soy-based Special Baby Milk Formula Source: Dairy-based Total 4.5 95.5 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources © Euromonitor International 5
  8. 8. BABY FOOD IN CHINA Table 6 Passport Baby Food Company Shares 2008-2012 % retail value rsp Company Mead Johnson (Guangzhou) Ltd Beingmate ScientificIndustry-Trade Share Co Ltd International Nutrition Co Ltd Inner Mongolia Yili Industrial Group Co Ltd Shanghai Wyeth Nutritional Co Ltd Biostime International Holdings Ltd Yashili International Holdings Ltd Nestlé (China) Ltd Abbott Nutrition International (China) Qingdao Shengyuan Dairy Co Ltd Heinz-UFE Ltd Global Dairy Holdings Ltd Heilongjiang Feihe Dairy Co Ltd Wonder Sun Dairy Co Ltd Wissun Group Ausnutria Dairy (Hunan) Co Ltd Royal Friesland Foods NV Hunan Yahua Seeds Co Ltd Heilongjiang Yaolan Dairy Co Ltd Ting Hsin International Group Bright Dairy & Food Co Ltd Shanghai Eastwes Nutritious Food Co Xi'an Yinqiao Group Hangzhou Wahaha Group Hangzhou Future Food Co Ltd Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd Biolife New Zealand (China) Ltd Beijing Huiliduo Co Ltd Harbin Jinxing Dairy Corp Guangdong Yashili Food Co Ltd Others Total Source: 2008 2009 2010 2011 2012 9.5 9.9 10.6 11.7 12.9 6.7 9.0 9.2 9.7 9.6 9.8 9.2 8.9 8.5 8.4 3.9 5.6 7.2 7.2 7.2 5.2 6.3 6.7 6.8 6.9 - - 2.1 3.3 5.2 - - 6.0 4.9 4.3 5.6 3.2 4.4 2.9 3.7 2.9 3.5 2.9 3.2 2.7 5.1 3.2 2.3 2.5 2.6 2.5 1.2 1.8 2.4 1.2 2.7 2.5 1.7 1.8 2.5 2.1 1.7 2.5 2.3 1.6 2.1 0.7 2.0 2.6 0.9 2.6 2.0 1.7 1.8 1.8 1.5 1.6 1.5 1.5 1.3 1.3 2.4 1.4 1.3 2.4 1.6 1.2 1.8 0.9 1.1 1.4 0.7 1.1 1.1 0.6 1.7 1.2 0.9 0.7 0.5 0.6 0.5 0.5 0.2 0.5 0.5 0.4 0.4 0.4 0.4 0.5 0.3 0.6 0.3 0.5 0.4 0.3 0.4 0.3 0.3 0.3 0.3 0.2 0.3 0.3 0.2 0.2 0.2 - 0.2 0.2 0.2 0.2 0.4 0.4 8.7 0.4 0.3 6.2 0.4 0.3 - 0.2 0.2 - 0.2 0.2 - 22.5 100.0 21.3 100.0 21.1 100.0 21.4 100.0 20.7 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources © Euromonitor International 6
  9. 9. BABY FOOD IN CHINA Table 7 Passport Baby Food Brand Shares 2009-2012 % retail value rsp Brand Beingmate Dumex Yili S-26 Biostime Enfagrow Yashili Enfamil Shengyuan Heinz Emilon Enfapro Enfachild Firmus Nestlé Infant Cereal Enfaschool Wonder Sun Wissun Gain Ausnutria Similac Nanshan Scient Lactogen Yaolan Wei Chuan Neslac Frisogrow Bright Frisolac Yashili Scient © Euromonitor International Company Beingmate ScientificIndustry-Trade Share Co Ltd International Nutrition Co Ltd Inner Mongolia Yili Industrial Group Co Ltd Shanghai Wyeth Nutritional Co Ltd Biostime International Holdings Ltd Mead Johnson (Guangzhou) Ltd Yashili International Holdings Ltd Mead Johnson (Guangzhou) Ltd Qingdao Shengyuan Dairy Co Ltd Heinz-UFE Ltd Global Dairy Holdings Ltd Mead Johnson (Guangzhou) Ltd Mead Johnson (Guangzhou) Ltd Heilongjiang Feihe Dairy Co Ltd Nestlé (China) Ltd Mead Johnson (Guangzhou) Ltd Wonder Sun Dairy Co Ltd Wissun Group Abbott Nutrition International (China) Ausnutria Dairy (Hunan) Co Ltd Abbott Nutrition International (China) Hunan Yahua Seeds Co Ltd Yashili International Holdings Ltd Nestlé (China) Ltd Heilongjiang Yaolan Dairy Co Ltd Ting Hsin International Group Nestlé (China) Ltd Royal Friesland Foods NV Bright Dairy & Food Co Ltd Royal Friesland Foods NV Guangdong Yashili Food Co Ltd Guangdong Yashili Food 2009 2010 2011 2012 9.0 9.2 9.7 9.6 9.2 8.9 8.5 8.4 5.6 7.2 7.2 7.2 6.3 6.7 6.8 6.9 - 2.1 3.3 5.2 2.9 3.1 3.6 3.9 - 4.5 3.7 3.2 2.4 2.5 2.8 3.1 3.2 2.3 2.5 2.6 2.4 1.2 1.8 2.5 1.7 1.9 2.5 2.1 2.0 2.5 2.3 2.2 1.6 1.7 1.9 2.0 2.5 1.7 1.7 1.6 1.8 1.3 1.6 1.4 1.6 1.5 1.6 1.6 2.6 0.9 1.5 2.0 1.7 1.5 1.8 1.5 1.5 1.5 1.5 1.4 2.6 1.8 1.6 1.3 1.4 1.4 1.4 1.3 2.4 - 1.8 1.6 1.4 1.3 1.1 1.0 1.4 1.6 1.1 0.9 1.0 0.7 0.9 0.6 1.2 0.9 0.7 0.5 0.8 0.6 0.5 0.5 4.6 0.6 0.5 0.5 0.5 - 0.6 0.5 0.2 0.4 - 0.5 0.5 0.5 0.4 - 1.6 - - - 7
  10. 10. BABY FOOD IN CHINA Passport Co Ltd Biostime Inc Biostime Others Total Source: 0.7 23.9 100.0 24.3 100.0 24.2 100.0 23.2 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 8 Sales of Baby Food by Distribution Format: % Analysis 2007-2012 % retail value rsp 2007 Store-Based Retailing - Grocery Retailers -- Supermarkets -- Hypermarkets -- Discounters -- Small Grocery Retailers --- Convenience Stores --- Independent Small Grocers --- Forecourt Retailers -- Other Grocery Retailers - Non-Grocery Retailers -- Health and Beauty Retailers -- Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source: 2008 2009 2010 2011 2012 99.8 78.5 56.0 15.0 7.5 99.8 78.5 55.3 15.7 7.5 99.7 78.2 54.9 16.3 7.0 99.1 78.0 54.1 17.1 6.8 98.6 78.1 53.4 17.9 6.8 98.5 77.8 53.0 18.0 6.8 3.0 4.5 3.0 4.5 3.0 4.0 2.9 3.9 3.1 3.7 3.3 3.5 - - - - - - 21.3 1.3 21.3 1.4 21.5 1.4 21.1 1.5 20.5 1.6 20.7 1.7 20.0 19.9 20.1 19.6 18.9 19.0 0.2 0.2 100.0 0.2 0.2 100.0 0.3 0.3 100.0 0.9 0.9 100.0 1.4 1.4 100.0 1.5 1.5 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 9 Forecast Sales of Baby Food by Category: Volume 2012-2017 '000 tonnes 2012 Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 2013 2014 2015 2016 2017 87.5 560.0 144.5 168.1 246.2 1.2 98.9 643.1 161.6 189.9 290.1 1.5 110.8 732.1 179.9 213.6 336.6 2.0 123.1 829.9 199.4 239.2 388.7 2.6 135.5 935.2 220.1 266.7 445.2 3.3 147.8 1,049.8 241.8 296.0 507.8 4.2 12.7 660.1 14.9 756.8 17.2 860.0 19.6 972.5 22.0 1,092.8 24.5 1,222.1 Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources © Euromonitor International 8
  11. 11. BABY FOOD IN CHINA Table 10 Passport Forecast Sales of Baby Food by Category: Value 2012-2017 RMB million 2012 Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 2013 2014 2015 2016 2017 6,422.6 77,864.4 22,242.1 21,970.2 33,357.2 294.9 7,289.1 90,774.0 25,470.2 25,117.8 39,800.5 385.6 8,201.3 104,919.7 29,043.3 28,593.0 46,778.1 505.3 9,147.3 120,770.3 32,976.6 32,408.7 54,720.1 664.9 10,113.0 138,208.0 37,282.6 36,574.5 63,489.2 861.6 11,081.6 157,529.1 41,970.0 41,096.3 73,363.3 1,099.5 912.0 85,199.0 1,070.4 99,133.6 1,240.5 114,361.5 1,419.4 131,337.0 1,603.2 149,924.1 1,787.1 170,397.8 Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2012-2017 % volume growth 2016/17 Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: Table 12 2012-17 CAGR 2012/17 Total 9.1 12.2 9.9 11.0 14.1 26.0 11.1 11.8 11.1 13.4 10.8 12.0 15.6 28.5 14.1 13.1 69.0 87.5 67.3 76.1 106.3 250.9 93.0 85.1 Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Baby Food by Category: % Value Growth 2012-2017 % constant value growth 2012-17 CAGR Dried Baby Food Milk Formula - Standard Milk Formula - Follow-on Milk Formula - Toddler Milk Formula - Special Baby Milk Formula Prepared Baby Food Other Baby Food Baby Food Source: 2012/17 TOTAL 11.5 15.1 13.5 13.3 17.1 30.1 14.4 14.9 72.5 102.3 88.7 87.1 119.9 272.8 96.0 100.0 Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources © Euromonitor International 9

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