Fostering innovation - social media tools for local government


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A presentation I gave to the council's Innovation Forum on the roles and uses of social media, along with how the Community of Practice Platform has been used to support collaborative working across the council. It also provides a quick look at the future of the platform, including the development of the Knowledge Hub

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  • To provide an overview of social media tools being used by Local Government and their advantages Propose a platform to complement ‘traditional’ forms of communication for the IF.
  • Disaster Management – Councils Recruitment – Newcastle Jobs Increasing Accountability – TrueTube/YouTube to do case studies Performance Management – demonstarting qualitative outcomes Consultation and Engagement – Facebook Engagement on Parks and Open Spaces Sharing Best Practice – IDEA Communities of Practice
  • Emphasis here on complementing existing tools, not replacing them. Getting started and using these tools isn’t difficult. In most cases they’re straightforward and easy to use, but the difficulty is getting them to work well. They require an ongoing commitment and don’t deliver instant rewards. However, they deliver small but incremental gains and progress comes from using them over time. There’s also a chance that people will post anything – we can’t have things like links to porn sites, or libellous comments. But we also have to trust people to be pretty responsible. And they are, in general. Just as we’ve got
  • That’s a glimpse of the future, but now back to the present…
  • Fostering innovation - social media tools for local government

    1. 1. Fostering Innovation: Social Media tools for Local Government Kit England Strategy, Planning and Performance Team x25098 / [email_address] kitengland kit.england
    2. 2. What is Social Media? <ul><li>Lots of definitions </li></ul><ul><li>Key emphasis on online collaboration </li></ul><ul><li>Tools which work as people do </li></ul><ul><li>Usually defined by names not functionality…. </li></ul>
    3. 3. Some Examples…
    4. 4. Some Uses of Social Media <ul><li>Sharing best practice </li></ul><ul><li>Disaster Management and Resilience Planning </li></ul><ul><li>Consultation and Engagement </li></ul><ul><li>Performance Management </li></ul><ul><li>Information Sharing / Management </li></ul><ul><li>Increasing Accountability </li></ul><ul><li>Recruitment </li></ul>
    5. 5. Advantages <ul><li>Designed to complement e-mail, meetings, documents </li></ul><ul><li>Quick and easy to use </li></ul><ul><li>Real time </li></ul><ul><li>Free </li></ul><ul><li>Get feedback from those in the same boat </li></ul>
    6. 6. Dispelling the myths… <ul><li>An addition to, not a replacement for, traditional tools and methods </li></ul><ul><li>Not easy to do, but not hard either! </li></ul><ul><li>“ We can’t let people say anything !” </li></ul>
    7. 7. Dispelling the myths… <ul><li>Only used by young people..? </li></ul>
    8. 8. Case Study: IDeA Community of Practice (CoP) <ul><li>Designed for Local Government </li></ul><ul><li>Combines: </li></ul><ul><ul><li>Discussion forums </li></ul></ul><ul><ul><li>Events listing </li></ul></ul><ul><ul><li>Document library </li></ul></ul><ul><ul><li>Member directory </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>RSS </li></ul></ul>
    9. 9. Discussion Forums <ul><li>Get real-time feedback on problems or issues from people who work in similar authorities </li></ul><ul><li>Can add links, maps, images, polls etc </li></ul>
    10. 10. Wiki <ul><li>One page, editable by anyone </li></ul><ul><li>Best example: Wikipedia </li></ul><ul><li>Designed for sharing knowledge and working together </li></ul>
    11. 11. Document Library & Events <ul><li>A place to store background reading, research, papers on subjects, agendas etc. </li></ul><ul><li>Lists events going on of interest to members </li></ul>
    12. 12. The Future… <ul><li>Replacement of CoP platform </li></ul><ul><li>A single window onto collaboration in Local Government </li></ul><ul><li>Changing technology to encourage changing behaviour </li></ul><ul><li>Founded on relationships and subjects </li></ul><ul><li>Will draw on numerous sources of information </li></ul>
    13. 13. A more inclusive experience…
    14. 14. A more sociable experience…
    15. 15. Uses of the Innovation Forum CoP <ul><li>Holds past and present member list </li></ul><ul><li>Events and Opportunities posted here </li></ul><ul><li>Supports collaborative work for those working across council sites </li></ul><ul><li>Maintained by entire group </li></ul><ul><li>Allows all a degree of involvement </li></ul><ul><li>Evolved to fit the Forum </li></ul>