Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Stc spectrum-keynote-2015-kitbh

360 views

Published on

Within the last 25 years, everything about the way we do our work and interact with our colleagues has changed more than in the previous 100+ years, and the changes keep coming with no signs of slowing down. Can you imagine sending a memo to your colleague today? When is the last time you sent a fax? Every day, we collectively create more data than we did from the dawn of civilization through circa 2003. The data comes in so many formats, from 140-character tweets to infographics. How do we choose the right format for the right audience at the right time? There are so many moving parts. As communicators, we play a key role in helping society make sense of new technologies, a wealth of data, and a never-ending flow of content. We are vital parts of the organizations we work for; without us, companies would struggle to sell and support their products, and users would suffer in their experiences with company’s products. The challenge is that, when we do our jobs well, it’s transparent to the user; people only notice our work when they are having issues. But we know how good communication happens: we analyze the audience and focus on their needs, we research and research until we solve their problems, we design well-crafted and easy-to-use content in the format the audience needs it.

Our mission in this time of change: to explore the limits of content creation and curation, to seek out new ways to build and make use of intelligent content, to boldly work across disciplines and use our powers for good.

Published in: Leadership & Management
  • Be the first to comment

  • Be the first to like this

Stc spectrum-keynote-2015-kitbh

  1. 1. W^rp F^ctor 9.0: Content Cre^tion ^nd Cur^tion ^t the Speed of Ch^nge
  2. 2. Kit Brown-Hoekstr^  Principal, Comgenesis, LLC  President and Fellow, Society for Technical Communication (STC)  Twitter: @kitcomgenesis  Blog: www.pangaeapapers.com 30 March 2015(c) 2015, Comgenesis, LLC. 2
  3. 3. 30 March 2015 (c) 2015, Comgenesis, LLC. 3 @ Brief History of Content
  4. 4. 30 March 2015 (c) 2015, Comgenesis, LLC. 4 First 30,000 Ye^rs or So
  5. 5. 30 March 2015 (c) 2015, Comgenesis, LLC. 5 Circ^ 3300 –3000 BCE
  6. 6. 30 March 2015 (c) 2015, Comgenesis, LLC. 6 Circ^ 3000 –200 BCE
  7. 7. 30 March 2015 (c) 2015, Comgenesis, LLC. 7 Circ^ 200 BCE - 1450 @D
  8. 8. 30 March 2015 (c) 2015, Comgenesis, LLC. 8 Circ^ 1450 - 1800
  9. 9. 30 March 2015 (c) 2015, Comgenesis, LLC. 9 Circ^ 1800 - 1960
  10. 10. 30 March 2015 (c) 2015, Comgenesis, LLC. 10 Circ^ 1960 - 1980
  11. 11. 30 March 2015 (c) 2015, Comgenesis, LLC. 11 Circ^ 1980 - 1993
  12. 12. 30 March 2015 (c) 2015, Comgenesis, LLC. 12 Circ^ 1993 - 2000
  13. 13. 30 March 2015 (c) 2015, Comgenesis, LLC. 13 Circ^ 2000 - 2007
  14. 14. 30 March 2015 (c) 2015, Comgenesis, LLC. 14 Circ^ 2007 - Present
  15. 15. 30 March 2015 (c) 2015, Comgenesis, LLC. 15 Coming Soon>
  16. 16. 30 March 2015 (c) 2015, Comgenesis, LLC. 16
  17. 17. 30 March 2015 (c) 2015, Comgenesis, LLC. 17 Re^ching Esc^pe Velocity
  18. 18. (c) 2015, Comgenesis, LLC. Explore New Worlds30 March 2015 18
  19. 19. Risk Getting Lost (c) 2015, Comgenesis, LLC.30 March 2015 19
  20. 20. 30 March 2015 (c) 2015, Comgenesis, LLC. 20 Build ^ Fr^mework
  21. 21. “ ” We need document designs ^nd ^rchitectures th^t ^re c^p^ble of subst^ntive ch^nges in response to ch^nging dem^nds. M@RK B@KER, EVERY P@GE IS P@GE ONE 30 March 2015(c) 2015, Comgenesis, LLC. 21
  22. 22. 30 March 2015 (c) 2015, Comgenesis, LLC. 22 @utom^te When @ppropri^te
  23. 23. 30 March 2015 (c) 2015, Comgenesis, LLC. 23 Use @gile to Your @dv^nt^ge
  24. 24. 30 March 2015 (c) 2015, Comgenesis, LLC. 24 St^y Focused
  25. 25. “ ” The P^reto Principle st^tes th^t 20% of your ^ctivities provide 80% of the v^lue. @lyss^ Fox, “Prioritizing Your Focus to M^ximize V^lue”, Intercom, J^nu^ry 2014 30 March 2015(c) 2015, Comgenesis, LLC. 25
  26. 26. (c) 2015, Comgenesis, LLC. There’s No Such Thing ^s ^ No-Win Scen^rio Innov^te 30 March 2015 26
  27. 27. Dis^ster Prep^redness (c) 2015, Comgenesis, LLC.30 March 2015 27
  28. 28. @lw^ys H^ve ^ Pl^n B (c) 2015, Comgenesis, LLC.30 March 2015 28
  29. 29. 30 March 2015 (c) 2015, Comgenesis, LLC. 29 It’s @ll @bout the Te^m
  30. 30. (c) 2015, Comgenesis, LLC. First Contact 30 March 2015 30
  31. 31. Keep Communic^tion Ch^nnels Open 30 March 2015 (c) 2015, Comgenesis, LLC. 31
  32. 32. Negoti^te (c) 2015, Comgenesis, LLC. with Honor 30 March 2015 32
  33. 33. Turn Enemies (c) 2015, Comgenesis, LLC. Into Friends 30 March 2015 33
  34. 34. M^ke the Tough Decisions (c) 2015, Comgenesis, LLC.30 March 2015 34
  35. 35. Trust Your Te^m 30 March 2015 (c) 2015, Comgenesis, LLC. 35
  36. 36. 30 March 2015 (c) 2015, Comgenesis, LLC. 36 T^ke ^ Bre^k & H^ve Some Fun
  37. 37. 30 March 2015 (c) 2015, Comgenesis, LLC. 37 Eng^ge!
  38. 38. Cont^ct Kit Brown-Hoekstra Email: kit.brown@comgenesis.com Twitter: @kitcomgenesis Blog: www.pangaeapapers.com Phone: +1 720.542.3075 30 March 2015(c) 2015, Comgenesis, LLC. 38
  39. 39. Th^nk You!
  40. 40. Credits  Star Trek Enterprise: Copyright for the Star Trek franchise is held by ParamountPictures and CBS. References to Star Trek elements are for purely entertainment and educational purposes and fall under fair use.  Genesis Planet: Star Trek: Wrathof Khan  History of writing: http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ab33,  Cave paintings: http://en.wikipedia.org/wiki/Cave_painting, • Hands ("SantaCruz-CuevaManos-P2210651b" by Mariano - Ownwork. Licensedunder CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:SantaCruz-CuevaManos-P2210651b.jpg#/media/File:SantaCruz-CuevaManos-P2210651b.jpg) • Bison:"AltamiraBison" by Rameessos - Own work. Licensed under Public Domain via Wikimedia Commons- http://commons.wikimedia.org/wiki/File:AltamiraBison.jpg#/media/File:AltamiraBison.jpg • Hunters:http://www.oddee.com/_media/imgs/articles/a172_lascaux1.jpg • Petroglyph of warriors:http://www.bristol.ac.uk/earthsciences/big/research/isotopes-archaeology/  Stone tablets: http://www.megalithicireland.com/Ogham%20Stones%20Page%201.htm, http://www.uncp.edu/home/rwb/lecture_ancient_civ.htm, http://www.ehow.com/how_12110304_make-egyptian-hieroglyphics-tablet.html,  Papyrus scrolls:http://imgkid.com/papyrus-scroll-png.shtml, http://tuningpp.com/sample-of-a-papyrus-scroll-from-ancient-egypt/, http://www.greatwallbooks.com/Collectable-Carving-English-Chinese-double-sided/dp/B00A4NI35W,, http://www.the-romans.eu/sitemap_images.xml  Parchmentand vellum:  "Treatises On Natural Science, Philosophy, And Mathematics - Planets" by unknown medieval authors - http://www.bl.uk/onlinegallery/onlineex/illmanus/roymanucoll/d/011roy000012e25u00177v00.html. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Treatises_On_Natural_Science,_Philosophy,_And_Mathematics_-_Planets.jpg#/media/File:Treatises_On_Natural_Science,_Philosophy,_And_Mathematics_-_Planets.jpg  https://www.sciencenews.org/article/prayer-archimedes  http://imgarcade.com/1/cool-book-background/ • http://www.historyforkids.org/learn/literature/paper.htm • Invention of the printing press: http://en.wikipedia.org/wiki/Printing_press • http://site.xavier.edu/polt/typewriters/tw-history.html • Mimeograph: "Resistance mimeograph machines" by Brigade Piron - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Resistance_mimeograph_machines.JPG#/media/File:Resistance_mimeograph_machines.JPG • http://eagleprintingmachines.blogspot.com/ • http://www.computerhistory.org/timeline/?category=cmptr 30 March 2015(c) 2015, Comgenesis, LLC. 40

×