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Within the last 25 years, everything about the way we do our work and interact with our colleagues has changed more than in the previous 100+ years, and the changes keep coming with no signs of slowing down. Can you imagine sending a memo to your colleague today? When is the last time you sent a fax? Every day, we collectively create more data than we did from the dawn of civilization through circa 2003. The data comes in so many formats, from 140-character tweets to infographics. How do we choose the right format for the right audience at the right time? There are so many moving parts. As communicators, we play a key role in helping society make sense of new technologies, a wealth of data, and a never-ending flow of content. We are vital parts of the organizations we work for; without us, companies would struggle to sell and support their products, and users would suffer in their experiences with company’s products. The challenge is that, when we do our jobs well, it’s transparent to the user; people only notice our work when they are having issues. But we know how good communication happens: we analyze the audience and focus on their needs, we research and research until we solve their problems, we design well-crafted and easy-to-use content in the format the audience needs it.
Our mission in this time of change: to explore the limits of content creation and curation, to seek out new ways to build and make use of intelligent content, to boldly work across disciplines and use our powers for good.