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Il social web sarà la killer app del
XXI secolo

Biz Stone (Twitter)
Joriel Jimenez. “Peace Keeper - Sniper School.”
12 Feb 2007. Online image (modified). Flickr.
<http://flic.kr/p/4mgXm3>
Era dell’informazione
Sovraccarico informativo

Chiara Ogan. “AP library after the painters.”
11 Ago 2008. Online image. Flickr.
< http://flic.k...
Lento declino del traffico
proveniente dai motori di ricerca.

Publishing*: traffico da Google -30%
da altri motori
-20%

...
Social traffic
Search
traffic

Geo-traffic
Blog traffic
Il social web è conversazione

Charles Dobie. “Two girls have an intense conversation...”
1 Giu 2013. Online image. Flickr...
Come fare?

slworking2. “Extreme planking in my cubicle at the office.”
19 Mag 2011. Online image. Flickr.
<http://flic.kr...
Impostazioni di fabbrica

Jeroen Rolf Schoonhoven / AutsideTheBox . “Oldskool4.”
17 Ott 2012. Online image. Flickr. <http:...
1.
Staff
Clearwater Public Library. “David at our temporary reference desk.”
19 Mag 2011. Online image. Flickr. <http://fl...
2.
Stuff
Steven Harris / srharris. “Library Shelves 2.” 13 Mar 2012. Online
image. Flickr. <http://flic.kr/p/9K4z1k>
3.
Utenti
Gianfranco Goria. “Alice legge.” 1 Set 2010. Online image. Flickr.
< http://flic.kr/p/8xmAfW >
4.
Web 1.0
Il 62% degli italiani non ha mai
utilizzato un sito web della pubblica
amministrazione

Fonte: Indagine Cittadini Nuovo Ca...
Chi frequenta le biblioteche

Italia
11,7 %

Europa
35 %

Fonte: Istat, saperi.forumpa.it
<http://goo.gl/yuJkrq>

...........
Bart / Cayusa. “Not what I expected to see.”
07 Feb 2009. Online image. Flickr.
<http://flic.kr/p/5Yj8Jj>
Impostazioni avanzate

Mike Baird. “3 of 4 Morro Bay Car Show 04 May 2008.” 4 Mag 2008.
Online image. Flickr. <http://flic...
Cosa succede alle biblioteche, quando i
loro libri non interessano
più come prima?

clemsonunivlibrary. “Any study port in...
Jim Forest. “I was given a Kindle for my 70th birthday.”
1 Gen 2012. Online image. Flickr.
<http://flic.kr/p/b9tTUn>

FHKE...
Ecosistema dei social media

Phil’s 1stPix. “Scout Key: Mangrove Ecosystem, Florida Keys.”
9 Dic 2009. Online image. Flick...
“

In una realtà che registra un flusso notevole di
creazione culturale dal basso (UGC – contenuti
generati da utenti), le...
Dall’alto...
Dal basso...
la piazza è anche virtuale
ma le competenze?
possiamo far valere le nostre
competenze
e guadagnare autorità sociale
“

La potenza delle reti sta nella loro flessibilità,
adattabilità e capacità di auto configurarsi, ma
tutto ciò può avven...
Avamposti

James Cridland. “Crowd.”
23 Giu 2007. Online image. Flickr.
< http://flic.kr/p/Wd54U >
Tipologia: generalista
Parole chiave: amico, mi piace, bacheca, post, wall
24 milioni di italiani attivi (circa 80% dell’u...
Tipologia: generalista
Parole chiave: tweet, follow, retweet
4,7 milioni di utenti settimanali (Italia)
Tipologia: generalista
Parole chiave: mi piace, iscriviti, commento
Secondo social network utilizzato in Italia
Utilizzato...
Home base
Avamposti
...di “passaggio”
“

I bibliotecari sono impegnati a trovare una visione
credibile e sostenibile per il futuro delle loro
istituzioni:
non s...
Strategie per un ecosistema ottimale
L’esempio della Lawrence Public Library (KS)

• Informare
• Coinvolgere

• Ascoltare
...
Quando interagire?
Social timing

Facebook
Twitter

Blog

1-4 volte a settimana

4-5 volte al giorno

11.00

15.00

20.00

13.00 – 15.00

Lun...
“

La natura della tecnologia digitale è proteiforme
quanto la nostra e può assumere molti ruoli nella
nostra vita: un aiu...
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
Biblioteche nell'ecosistema dei social media
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Biblioteche nell'ecosistema dei social media

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Intervento al convegno Veneto Lettura 2013: nuove biblioteche per nuovi lettori - giovedì 7 novembre 2013

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Biblioteche nell'ecosistema dei social media

  1. 1. Il social web sarà la killer app del XXI secolo Biz Stone (Twitter)
  2. 2. Joriel Jimenez. “Peace Keeper - Sniper School.” 12 Feb 2007. Online image (modified). Flickr. <http://flic.kr/p/4mgXm3>
  3. 3. Era dell’informazione
  4. 4. Sovraccarico informativo Chiara Ogan. “AP library after the painters.” 11 Ago 2008. Online image. Flickr. < http://flic.kr/p/5cmhh2 >
  5. 5. Lento declino del traffico proveniente dai motori di ricerca. Publishing*: traffico da Google -30% da altri motori -20% *gennaio-settembre 2013 / fonte: socialmediatoday, <http://goo.gl/OSNOmm>
  6. 6. Social traffic Search traffic Geo-traffic Blog traffic
  7. 7. Il social web è conversazione Charles Dobie. “Two girls have an intense conversation...” 1 Giu 2013. Online image. Flickr. < http://flic.kr/p/eFHMSJ >
  8. 8. Come fare? slworking2. “Extreme planking in my cubicle at the office.” 19 Mag 2011. Online image. Flickr. <http://flic.kr/p/9K4z1k>
  9. 9. Impostazioni di fabbrica Jeroen Rolf Schoonhoven / AutsideTheBox . “Oldskool4.” 17 Ott 2012. Online image. Flickr. <http://flic.kr/p/fxFdZD>
  10. 10. 1. Staff Clearwater Public Library. “David at our temporary reference desk.” 19 Mag 2011. Online image. Flickr. <http://flic.kr/p/9K4z1k>
  11. 11. 2. Stuff Steven Harris / srharris. “Library Shelves 2.” 13 Mar 2012. Online image. Flickr. <http://flic.kr/p/9K4z1k>
  12. 12. 3. Utenti Gianfranco Goria. “Alice legge.” 1 Set 2010. Online image. Flickr. < http://flic.kr/p/8xmAfW >
  13. 13. 4. Web 1.0
  14. 14. Il 62% degli italiani non ha mai utilizzato un sito web della pubblica amministrazione Fonte: Indagine Cittadini Nuovo Cad, Agenda digitale, Formez-Istituto Piepoli, 2013 <http://goo.gl/E00Kae> ...............
  15. 15. Chi frequenta le biblioteche Italia 11,7 % Europa 35 % Fonte: Istat, saperi.forumpa.it <http://goo.gl/yuJkrq> ...............
  16. 16. Bart / Cayusa. “Not what I expected to see.” 07 Feb 2009. Online image. Flickr. <http://flic.kr/p/5Yj8Jj>
  17. 17. Impostazioni avanzate Mike Baird. “3 of 4 Morro Bay Car Show 04 May 2008.” 4 Mag 2008. Online image. Flickr. <http://flic.kr/p/4KNzZt>
  18. 18. Cosa succede alle biblioteche, quando i loro libri non interessano più come prima? clemsonunivlibrary. “Any study port in a storm.” 2 Ott 2013. Online image. Flickr. < http://flic.kr/p/h5R7nq>
  19. 19. Jim Forest. “I was given a Kindle for my 70th birthday.” 1 Gen 2012. Online image. Flickr. <http://flic.kr/p/b9tTUn> FHKE. “iPad Display Item.” 10 Apr 2010. Online image. Flickr. <http://flic.kr/p/7SuE8J>
  20. 20. Ecosistema dei social media Phil’s 1stPix. “Scout Key: Mangrove Ecosystem, Florida Keys.” 9 Dic 2009. Online image. Flickr. <http://flic.kr/p/9fqz6a>
  21. 21. “ In una realtà che registra un flusso notevole di creazione culturale dal basso (UGC – contenuti generati da utenti), le biblioteche possono rappresentare un polo di convergenza e scambio di prodotti culturali inediti [...], in perfetta sintonia con i ritmi evolutivi della società. F. Dian, S. Monti, M. Trimarchi, S. Zanini, Le biblioteche in Italia. Valori, risorse, strategie, Franco Angeli, 2012. ...............
  22. 22. Dall’alto...
  23. 23. Dal basso...
  24. 24. la piazza è anche virtuale
  25. 25. ma le competenze?
  26. 26. possiamo far valere le nostre competenze
  27. 27. e guadagnare autorità sociale
  28. 28. “ La potenza delle reti sta nella loro flessibilità, adattabilità e capacità di auto configurarsi, ma tutto ciò può avvenire solo a condizione che l’informazione possa transitare tra i vari nodi che le compongono in modo quanto mai rapido ed efficiente. Guido di Fraia, Social Media Marketing. Manuale di comunicazione aziendale 2.0, Hoepli, 2012. ...............
  29. 29. Avamposti James Cridland. “Crowd.” 23 Giu 2007. Online image. Flickr. < http://flic.kr/p/Wd54U >
  30. 30. Tipologia: generalista Parole chiave: amico, mi piace, bacheca, post, wall 24 milioni di italiani attivi (circa 80% dell’utenza attiva) 17 milioni di italiani connessi ogni giorno 10 milioni di accessi quotidiani da mobile
  31. 31. Tipologia: generalista Parole chiave: tweet, follow, retweet 4,7 milioni di utenti settimanali (Italia)
  32. 32. Tipologia: generalista Parole chiave: mi piace, iscriviti, commento Secondo social network utilizzato in Italia Utilizzato abitualmente dal 60% degli utenti social (Italia)
  33. 33. Home base
  34. 34. Avamposti
  35. 35. ...di “passaggio”
  36. 36. “ I bibliotecari sono impegnati a trovare una visione credibile e sostenibile per il futuro delle loro istituzioni: non solo discutendo i meriti delle nuove tecniche per accedere alle raccolte, ma anche su come valutare le competenze della “folla” rispetto a quelle di studiosi con le opportune credenziali David Weinberger, La stanza intelligente. La conoscenza come proprietà della rete, Codice edizioni, 2012 ...............
  37. 37. Strategie per un ecosistema ottimale L’esempio della Lawrence Public Library (KS) • Informare • Coinvolgere • Ascoltare • Rispondere Inform, Engage, Listen, Respond, 7 dicembre 2012, <http://goo.gl/O8yBTD>
  38. 38. Quando interagire?
  39. 39. Social timing Facebook Twitter Blog 1-4 volte a settimana 4-5 volte al giorno 11.00 15.00 20.00 13.00 – 15.00 Lun 1-2 volte a settimana Ven Sab 11.00 11.00 11.00
  40. 40. “ La natura della tecnologia digitale è proteiforme quanto la nostra e può assumere molti ruoli nella nostra vita: un aiuto, un amico, un seduttore, un conforto, una biblioteca, una prigione. In ultima analisi, però, tutti i suoi mutevoli schermi sono anche specchi in cui abbiamo l’opportunità di vedere noi stessi e gli altri come mai prima d’ora. Oppure, naturalmente, possiamo distogliere lo sguardo. Tom Chatfield, Come sopravvivere nell’era digitale, Guanda, 2013 ...............

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