Fully understanding what your customers want and what will help them solve their pains is critical for any business. Not only will you get more customers, but you’ll retain your current ones for life.
But how do you get the insights to growth hack your business?
We’ll show you how to look beyond the numbers and get qualitative insights from your users. You’ll learn how to:
Find more of your ideal customers without tripling your ad budget
Turn users into lifelong customers (even the ones about to cancel)
Convert more trialists to paid customers in your onboarding experience
Ask the right questions for interviews or surveys that help you grow your business
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a KISSmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
Marketing Operations Manager, Kissmetrics
Ryan is the Kissmetrics Product Manager and Specialist. Prior to
Kissmetrics, he learned web development at Dev Bootcamp and
was a marketer himself at a digital agency. Ryan is a native of
New Orleans, Louisiana, which means he’s a huge Saints and
LSU fan. When not working, you can find him in sports
arguments like “Who is the greatest quarterback of all-time?”
Answer: Of course, Drew Brees.
Product Manager, Kissmetrics
How to identify ideal customers and find more of them2
Improve your onboarding experience for higher activation rates3
Our New People Report + New Global Filter
TABLE OF CONTENTS
FIND YOUR IDEAL CUSTOMERS
● Finding your ideal customer. Start with successful users and
● Key Question: How do they differ from the unsuccessful
● What are the valuable sources of traffic
● Find your ideal customers value