Tim Paige is the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, along with business owners looking to increase their marketing eﬀorts like you. In his short time at LeadPages, Tim has already helped grow their customer-base to 30,000 and increase their list by another 40,000 leads
Step #1: Create A Resource Guide Landing Page
Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used
• It doesn’t require someone to process too much information (like a 3 minute video or a page of copy) in order to make a decision
• Everyone wants to know the tools that you're using
• It outperforms a free report because a lot of folks are experiencing information overload and don’t want something else to read
• It outperforms video lead magnets because the perceived value of video lead magnets has gone down a lot lately due to the proliferation of launches and lack of time
• It outperforms opt-ins for free coaching sessions — greater value does not necessarily equal higher conversion rate.
• The amount of time you spend creating your lead magnet does not equal your conversion rate
• You Can Create One Of These In Minutes
• Results ”LeadPages took my opt-in rate from 8.6% to 23% IN A SINGLE DAY.” — Brian Swichkow
Step #2: Utilize Your Thank You Page
•The Path To Your Thank You Page
• Among BILLIONS of webpages, someone ﬁnds
• Then, a small percentage of them actually like your stuﬀ enough to read a blog post or your About Me page.
• THEN, they enter their email address. (The average site-wide opt-in rate is between 0.5% and 2%)
• Instead Use this as an opportunity to grow your list and keep your brand consistent with your Thank You Page.
• But people are scared of doing webinars. I’ll share with you an incredible way to gather market research, create a connection with your audience, ﬁnd topics for future content marketing, and grow your list.
A Quick Bonus: Why Webinars? •
• 10 of the top 12 highest converting pages on our website are webinar registration pages
• Webinars are not dead
• They’ve made us more money than anything we’ve ever • Quality traﬃc
• High conversion
Step #3: Create Content Upgrades
• Checklists (PDF)
• Downloadable PDF of blog post/transcript of podcast or video • Worksheets • Recipes • Resource Guides • ETC Content Upgrade Ideas
• These all use LeadBoxes (a 2-step opt-in) because they average a 30% increase in conversion rate over the standard, one-step opt-in. Content Upgrade Examples:
• they make your page a “giving page” instead of a “taking page”
• they force your visitors to make a decision
• they create “behavioral inertia” 2-Step Opt-Ins work because…
2015 KISSmetrics Guide KISSmetrics Demo http://kiss.ly/growth h p://kiss.ly/demo