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The Secret to Building a Growth Hacking Machine

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Have you ever wondered what do growth hackers do, and how do they achieve outstanding results? Perhaps, wondered what is their secret sauce.

The point that differentiates a great business from a typical one is the way you strategize things, and connect them together. Growth hacking is not only about marketing; In fact, it’s above and beyond.

This webinar is presented by Ehsan Jahandarpour. Ehsan has helped companies of all sizes, from start-ups to multimillion-dollar brands.

"I always try to find the best way to help clients achieve their goal “the unconventional way” because if the conventional way was working, they wouldn't be needing my help." - Ehsan Jahandarpour

In this webinar, Ehsan will walk you through a few super-practical growth hacking strategies, and techniques to help you:

Create your growth Hacking Machine using the right Business Pattern.
Find the right market to penetrate, and conquer your competitor’s clients
Find your Ranking Boosters, and skyrocket your brand with content Marketing
Ehsan will also share some of his best Landing Page Optimization tricks that work like a charm

Published in: Marketing
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The Secret to Building a Growth Hacking Machine

  1. 1. Growth Hacking Secrets From Business Idea to Execution BY EHSAN JAHANDARPOUR
  2. 2. @Kissmetrics #KissWebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Ehsan is a globally recognized growth hacker who was ranked by Forbes magazine among the top 20 growth hackers in 2016. Ehsan writes for Entrepreneur Magazine, Huff-Post, and many other journals. Whenever not working, you’ll find him Reading, Cooking, and watching Movies. EHSAN JAHANDARPOUR Growth Hacking Influencer, Jahandarpour.com @jahandarpour
  4. 4. https://Jahandarpour.com #KissWebinar @jahandarpour
  5. 5. 1 Section One - Introduction Components of a Solid Growth Hacking System Choosing the right Business Pattern Free and Paid Tools to find the right Market to penetrate 2 Section Two – How to Create The Growth Hacking System 3 Section Three – Kicking ass with Ranking Boosters in Content Marketing TABLE OF CONTENTS Categories of Ranking Boosters The Solid “Content Framework”, and how to create one Optimizing the Content and Landing Pages using Customer Journey Optimization AKA CJO
  6. 6. WATCH WEBINAR RECORDING NOW
  7. 7. “To achieve success with Growth Hacking you must have The Right Mindset, The Right Tools, and The Right Strategy.” - EHSAN JAHANDARPOUR
  8. 8. Components of a Solid Growth Hacking Machine
  9. 9. 6 Essential Components of a Solid Growth Hacking Strategy
  10. 10. 6 Essential Components of a Solid Growth Hacking Strategy
  11. 11. 6 Essential Components of a Solid Growth Hacking Strategy
  12. 12. 6 Essential Components of a Solid Growth Hacking Strategy
  13. 13. 6 Essential Components of a Solid Growth Hacking Strategy
  14. 14. 6 Essential Components of a Solid Growth Hacking Strategy
  15. 15. 3 Phases of Growth Hacking System
  16. 16. Attract Engage Maintain Acquire Your growth hacking System must be A systemaAc approach that can be •  adopted, •  op)mized •  and repeated to boost the growth rate of your business. 3-Phases of Growth Hacking Framework
  17. 17. Attract Engage Maintain Acquire Your growth hacking Strategies must be •  Aligned with your Business ObjecAves, •  and can be plugged into one phase of the growth hacking framework. PrePos t 3-Phases of Growth Hacking Framework
  18. 18. Phase 1 Attract Engage Maintain Acquire These Strategies are Designed to •  AOract New Customers “Those who don’t know you and don’t care about your business” 3-Phases of Growth Hacking Framework
  19. 19. Phase 1 Attract Engage Maintain Acquire The Strategies that You should focus on are •  Value ProposiAon Canvas •  CJO Strategy •  Forum MarkeAng •  Link Building •  Traffic Flow Mechanism •  Ranking Bosters •  And many more •  ……. 3-Phases of Growth Hacking Framework
  20. 20. Phase 2 Attract Engage Maintain Acquire The Strategies that are designed for phase 2 •  The strategies that are designed for this phase only come to the picture when you’ve aOracted the prospects 3-Phases of Growth Hacking Framework
  21. 21. 22 Phase 2 Attract Engage Maintain Acquire The Strategies that are designed for phase 2 •  Newly Acquired Customers •  ExisAng Customers •  And InacAve Customers 3-Phases of Growth Hacking Framework
  22. 22. Phase 3 Attract Engage Maintain Acquire These Strategies are designed to •  Increase your LifeAme Value or LTV •  And reduce your Cost of customer acquisiAon or CAC – •  CAC is 500% more that cost of retaining a customer 3-Phases of Growth Hacking Framework
  23. 23. Business Patterns & Market Intelligence HOW TO FIND THE RIGHT MARKET TO PENETRATE
  24. 24. Growth Hacking Strategy, The Starting Point Product-Market-Fit
  25. 25. Business Patterns
  26. 26. Business Patterns Other Tools •  SEMRush •  GKP •  Quora •  Spyfu •  Kissmetrics
  27. 27. Business Patterns Other Tools •  SEMRush •  GKP •  Quora •  Spyfu •  Kissmetrics
  28. 28. Ranking Boosters in Content Marketing HOW TO OUTRANK YOUR RIVALS THE RIGHT WAY
  29. 29. Ranking Boosters
  30. 30. Ranking Boosters -  Content Is Not The King Anymore -  Get rid of the “Publish-n-Pray” Approach -  Focus on Long Term Results, as well as Low Hanging Fruits
  31. 31. Customer Journey Optimization In a nutshell, Customer journey opAmizaAon is about designing a set of intuiAve, and educaAonal landing pages, and walking your customers to through the right path that results in “lower customer acquisi)on” cost and “higher revenue”. Customer Journey Optimization
  32. 32. 60% New Customers - Inexperienced 40% New Customers - Experienced The Beginners Guide Customer Journey Optimization
  33. 33. Remember, “Growth hacking is not only about Marketing; In fact, it’s above and Beyond.” - EHSAN JAHANDARPOUR
  34. 34. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  35. 35. EHSAN JAHANDARPOUR Growth Hacking Influencer, Jahandarpour.com @jahandarpour THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Questions?

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