GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers @neilpatel “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012 CHANNELS GET CROWDED Fast! Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX Distribution Hacks Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff Integrations Shopify has 30,000+ businesses Salesforce has 100,000+ businesses Box has 120,000+ businesses 37signals has 150,000+ businesses Yammer has 200,000+ businesses Constant Contact has 400,000+ businesses Github has 1,900,000+ people MailChimp has 2,000,000+ people Google Apps has 4,000,000+ businesses FreshBooks has 4,500,000+ people Google Analytics has 30,000,000+ accounts Evernote has 30,000,000+ people Dropbox has 50,000,000+ people How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome Work Emails HTTP://PODIO.COM Work Emails HTTP://YAMMER.COM How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions Embeds HTTP://KISS.LY/YTEMBED Embeds HTTP://KISS.LY/SSEMBEDS How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess Powered By How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness Free Stuff HTTP://GRADER.COM Free Stuff HTTP://NEWRELIC.COM/ASI Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/ How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue FIGURE OUT WHAT’S BEST FOR Your Product YOU HAVE No Excuses We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com

1. GROWTH HACKING
Neil Patel
Join the KISSmetrics
team!
kissmetrics.com/careers

2. @neilpatel

3. !
“Growth is important, and most great companies take it
seriously.”
Adam Nash
HTTP://KISS.LY/ANASHNOTES

4. WHO ARE YOUR
Customers?
HTTP://KISS.LY/SMBANALYSIS

5. HOW DO YOU REACH YOUR
Customers?
HTTP://KISS.LY/KISSBLUEGLASSLA2012

6. CHANNELS GET CROWDED
Fast!

7. Google AdWords
Cost per acquisition: $233$388
For a $99 product.
Fail.
HTTP://KISS.LY/DREWDROPBOX

8. Distribution Hacks

9. Five strategies for distribution
Integrations
Work Emails
Embeds
Powered By
Free Stuff

10. Integrations

11. DOWN WIT’
O.P.P.
OTHER PEOPLE’S PLATFORMS

12. Shopify has 30,000+ businesses

13. Salesforce has 100,000+ businesses

14. Box has 120,000+ businesses

15. 37signals has 150,000+ businesses

16. Yammer has 200,000+ businesses

17. Constant Contact has 400,000+ businesses

18. Github has 1,900,000+ people

19. MailChimp has 2,000,000+ people

20. Google Apps has 4,000,000+ businesses

21. FreshBooks has 4,500,000+ people

22. Google Analytics has 30,000,000+ accounts

23. Evernote has 30,000,000+ people

24. Dropbox has 50,000,000+ people

25. How to optimize integrations
Integrations make your product better
Measure your conversions and
revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome

26. Work Emails

27. Work Emails
HTTP://PODIO.COM

28. Work Emails
HTTP://YAMMER.COM

29. Work Emails

30. How to optimize “Work Emails”
Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every
company
Discover the engaging interactions

31. Embeds

32. Embeds
HTTP://KISS.LY/YTEMBED

33. Embeds
HTTP://KISS.LY/SSEMBEDS

34. How to optimize embeds
Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess

35. Powered By

36. Powered By

37. How to optimize “Powered By”
What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and
LTV
Measure individual effectiveness

38. Free Stuff

39. Free Stuff
HTTP://GRADER.COM

40. Free Stuff
HTTP://NEWRELIC.COM/ASI

41. Free Stuff
HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/

42. How to optimize free tools
Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue

43. FIGURE OUT WHAT’S BEST FOR
Your Product

44. YOU HAVE
No Excuses
$

45. We’re hiring. Join our team!
kissmetrics.com/careers
Neil Patel
npatel@kissmetrics.com