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Activation, Onboarding, Oh My! Identify Customer Nurture: Your New Growth Engine


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Activation, Onboarding, Oh My!
Identify Success Milestones
•  First Value Delivered = Activation
•  Time to First Value (TTFV) = Time to "Activation"
•  Adoption = Breadth and Depth of use
•  What Adoption NEEDs to look like though is congruent
with Desired Outcome
•  If value is being delivered - if the Desired Outcome is
being achieved - then Adoption is where needs to be.

Published in: Marketing
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