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10 Ways You're Using AdWords Wrong and How to Correct Those Practices

Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers. 1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA Single Keyword Ad Groups 1 Google’s advice… That would mean… But it should be… keyword 1 keyword 2 What happens to your CTR Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = 
 lower cost per conversion. Your new ad group structure = Ad Group Level Negatives 2 Killing off internal competition What it means… Ad group = “web analytics”
 Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal” What it means… Ad group = “web analytics”
 Ad group level negative keywords - stripe - braintree - paypal Search terms should look like… See what’s holding you back Multi Intent Keywords 3 The Search Buying Cycle Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car” The Five Ad Tests 4 Proximity Source: ThinkWithGoogle.com Proximity Source: Hanapin Source: Engine Ready 30% increase in conversions Countdowns 32% CTR boost & 3% conv/rate improvement Specificity How to Get 6,312 Subscribers 
 to Your Business Blog in One Day How to Get Over 6,000 Subscribers 
 to Your Business Blog in One Day How to Get a Torrent of Subscribers 
 to Your Business Blog in One Day Specificity 88% CTR boost & 23% conv/rate improvement Timeliness 217% CTR boost & 23% conv/rate improvement Aggressive Ad Testing 5 Get Aggressive! Isolate and label Headline Display URL Description 1 Description 2 Let time pass, then filter GetDataDriven.com/ab-significance-test 6 AdWords is Just Your Carrot “Cats are your customers,
 AdWords is your laser pointer” 7 Insane Importance of Design How fast do people judge you? Visual & Aesthetic Judgement Research at Google
 International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second Insane Important of Design 6 8 Multi Step Landing Pages Single step landing pages are threatening 9 Your Landing Page Offer Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.”
 — Peep Laja, CRO Expert at ConversionXL A lot more valuable than your competitors Make your offer 10 The Price Focus CTA Struggling with CTA ideas? Get Pricing & More Info 32 New Hacks To Get More
 Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!) The Price Focus CTA landingpages@klientboost.com

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Download to read offline
Johnathan Dane, Founder of KlientBoost
10 Ways You’re Doing AdWords Wrong
and How To Fix Them
May 7th, 2015
@ThueLMadsen #KISSwebinar
Thue Madsen - KISSmetrics - @ThueLMadsen
Thue is the KISSmetrics Webinar Wizard and Marketing Ops
Specialist. Before joining forces with KISSmetrics, he was a
Ly driver in SF, which is also how he ended up as a
KISSmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him fishing
and hiking in the Sierras.
Johnathan Dane - KlientBoost - @JohnathanDane
Johnathan is the founder of KlientBoost, a no-nonsense,
creative kick-ass PPC agency that hustles for results & ROI.
He’s been named the 2015 “Conversion Marketer To Watch” by
Unbounce’s readers and has a pre y impressive hat collection.
@JohnathanDane #KISSwebinar
What You’re Gonna Learn…
1) Single Keyword Ad Groups
2) Ad Group Level Negatives
3) Multi Intent Keywords
4) The Five Ad Tests
5) Aggressive Ad Testing
6) AdWords is Your Carrot
7) Insane Importance of Design
8) Multi Step Landing Pages
9) Your Landing Page Offer
10) The Price Focus CTA
WATCH WEBINAR RECORDING NOW

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