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Why This Is The Best-Performing Evergreen Landing Page We’ve Ever
Used
• It outperforms a free report because a lot of folks are experiencing information
overload and don’t want something else to read
• It outperforms video lead magnets because the perceived value of video lead
magnets has gone down a lot lately due to the proliferation of launches and
lack of time
• It outperforms opt-ins for free coaching sessions — greater value does not
necessarily equal higher conversion rate.
• The amount of time you spend creating your lead magnet does not equal your
conversion rate

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