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25 Growth Hacks Guaranteed to Move the Needle

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Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, and actionable approach to capitalizing on opportunities and ideas that drive business growth.” “
The 6 Pillars of Growth Hacking
6 PILLARS OF GROWTH HACKING
CHARACTERISTICS OF A GROWTH HACKER
25 Growth Hacking s You Can Start on Today
#1: HACK YOUR WAY INTO PRESS USING HARO Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/ writers questions
#2: THE FOMO CONVERSION HACK An email from Express
#3: BLOG COMMENTING FOR LEADS Find blog post by doing a Google search for blog post ranking for your top keywords or Buzzsumo for top shared content for your keyword. Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/
#4: THE PERSONALIZED CALL-TO-ACTION Personalized CTA from When I Work Education In Your Onboarding Emails
#5: EDUCATION IN YOUR ONBOARDING EMAILS Onboarding email from Zapier
#6: TWITTER CHAT TROLLING Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/
#7: USE FACEBOOK ADS TO TEST HEADLINE COPY FOR YOUR LANDING PAGES Example from When I Work
#8: PUT YOUR CTA ON THE RIGHT Example from Quickbooks.com November 2015
#9: A/B TEST EVERYTHING A/B tests can help you test an idea on a smaller scale, as opposed to releasing it live to all your users. Source: vwo.com
TESTING
#10: USE NPS FOR MARKETING Leverage promoters for reviews, social shares, & testimonials
#11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE Leverage promoters for reviews, social shares, & testimonials
#12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH SURVEYS When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/ service in one sentence?” Then use the answers as headline copy
#13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE FUNNEL The onboarding progress bar from Ghost
#14: EDUCATION-FOCUSED DRIP CAMPAIGN The email course from Buffer
#15: FOCUS ON THE PROMISE, NOT THE FEATURES A promise-based headline from rejoiner
#16: GUEST POST OUTREACH
#17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND I built ongoing relationships with influencers and now they’re helping me host Growth Chat dinners around the world promoters for reviews, social shares, & testimonials
#18: TURN CUSTOMERS INTO ADVOCATES WITH HANDWRITTEN THANK YOU CARDS A handwritten letter from CoSchedule
#19: REPURPOSE YOUR BEST CONTENT INTO A YOUTUBE VIDEO & SLIDESHARE PRESENTATION
#20: ADD LIVE CHAT DURING CHECKOUT
#21: TURN YOUR FAQS INTO GUIDES & BLOG POSTS An FAQ blog series from Flintriver, a web design company
#22: EARLY UPGRADE OFFER
#23: WELCOME EMAIL FROM THE FOUNDER
#24: USE OUTREACH TO 5X TRAFFIC TO YOUR BLOG POST
#25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS

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25 Growth Hacks Guaranteed to Move the Needle

  1. 1. 25 Growth Hacks Guaranteed to Move the Needle SUJAN PATEL
  2. 2. @Kissmetrics #KissWebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Sujan is the co-founder of ContentMarketer.io & Narrow.io and growth hacker extraordinaire. He has 13 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn SUJAN PATEL Co-founder, Contentmarketer.io @SujanPatel
  4. 4. @contentmrktrapp #KissWebinar @SujanPatel
  5. 5. 1 What is Growth Hacking 2 The 6 Pillars of Growth Hacking 3 25 Actionable Growth Tactics TABLE OF CONTENTS
  6. 6. WATCH WEBINAR RECORDING NOW
  7. 7. SUJAN PATEL ContentMarketer.io Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, and actionable approach to capitalizing on opportunities and ideas that drive business growth.” “
  8. 8. The 6 Pillars of Growth Hacking
  9. 9. 6 PILLARS OF GROWTH HACKING 1.People: hire people that have the right skills and mindset
 2.Tools: use tools that make growth hacking easier
 3.Testable ideas: don’t focus on ‘sexy’ ideas, focus on ideas you can actually test
 4.Agility: create processes that help you start and finish growth hacks quickly and with as little resources as possible
 5.Data: make sure you can measure everything
 6.Failure: be prepared to fail (it’s OK)
  10. 10. CHARACTERISTICS OF A GROWTH HACKER • Data-Driven: a growth hacker is obsessed with data. 
 • Resilient: a growth hacker doesn’t get caught up on failure— they press on. 
 • Curious: a growth hacker asks the questions that no one else is asking. 
 • Nimble: a growth hacker focuses on speed. 
 • Patient: a growth hacker knows that patience can pay off. 
 • Creative: a growth hacker has the best ideas on the team.
 • Growth-Obsessed: a growth hacker stays up late into the night thinking about growth
  11. 11. STOP TALKING SO MUCH AND START DOING Maybe we should have another meeting to talk this whole growth hack idea through Batman… Shut your pie hole Robin!
  12. 12. 25 Growth Hacking Tactics You Can Start on Today
  13. 13. TACTIC #1: HACK YOUR WAY INTO PRESS USING HARO Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/ writers questions
  14. 14. TACTIC #2: THE FOMO CONVERSION HACK An email from Express
  15. 15. TACTIC #3: BLOG COMMENTING FOR LEADS Find blog post by doing a Google search for blog post ranking for your top keywords or Buzzsumo for top shared content for your keyword. Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/
  16. 16. TACTIC #4: THE PERSONALIZED CALL-TO-ACTION Personalized CTA from When I Work Education In Your Onboarding Emails
  17. 17. TACTIC #5: EDUCATION IN YOUR ONBOARDING EMAILS  Onboarding email from Zapier
  18. 18. TACTIC #6: TWITTER CHAT TROLLING Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/
  19. 19. TACTIC #7: USE FACEBOOK ADS TO TEST HEADLINE COPY FOR YOUR LANDING PAGES Example from When I Work
  20. 20. TACTIC #8: PUT YOUR CTA ON THE RIGHT  Example from Quickbooks.com November 2015
  21. 21. TACTIC #9: A/B TEST EVERYTHING  A/B tests can help you test an idea on a smaller scale, as opposed to releasing it live to all your users. Source: vwo.com
  22. 22. TEST WORDING Example from When I Work
  23. 23. TEST COLOR
  24. 24. TEST SIZE
  25. 25. TEST LENGTH OF COPY OR LENGTH OF PAGE
  26. 26. TEST URGENCY/FOMO
  27. 27. TEST SOCIAL PROOF
  28. 28. TEST PRICING LAYOUTS
  29. 29. TEST WITH OR WITHOUT NAVIGATION
  30. 30. TACTIC #10: USE NPS FOR MARKETING  Leverage promoters for reviews, social shares, & testimonials
  31. 31. TACTIC #11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE  Leverage promoters for reviews, social shares, & testimonials
  32. 32. TACTIC #12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH SURVEYS  When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/ service in one sentence?” Then use the answers as headline copy
  33. 33. TACTIC #13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE FUNNEL  The onboarding progress bar from Ghost
  34. 34. TACTIC #14: EDUCATION-FOCUSED DRIP CAMPAIGN The email course from Buffer
  35. 35. TACTIC #15: FOCUS ON THE PROMISE, NOT THE FEATURES A promise-based headline from rejoiner
  36. 36. TACTIC #16: GUEST POST OUTREACH
  37. 37. TACTIC #17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND I built ongoing relationships with influencers and now they’re helping me host Growth Chat dinners around the world promoters for reviews, social shares, & testimonials
  38. 38. TACTIC #18: TURN CUSTOMERS INTO ADVOCATES WITH HANDWRITTEN THANK YOU CARDS A handwritten letter from CoSchedule
  39. 39. TACTIC #19: REPURPOSE YOUR BEST CONTENT INTO A YOUTUBE VIDEO & SLIDESHARE PRESENTATION
  40. 40. TACTIC #20: ADD LIVE CHAT DURING CHECKOUT
  41. 41. TACTIC #21: TURN YOUR FAQS INTO GUIDES & BLOG POSTS An FAQ blog series from Flintriver, a web design company
  42. 42. TACTIC #22: EARLY UPGRADE OFFER
  43. 43. TACTIC #23: WELCOME EMAIL FROM THE FOUNDER
  44. 44. TACTIC #24: USE OUTREACH TO 5X TRAFFIC TO YOUR BLOG POST
  45. 45. TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS
  46. 46. TWEET OF THE DAY “Growth hacking is not synonymous with marketing, nor should it be considered its replacement. Growth hacking is sales, marketing, customer support & success all rolled up” @NEILPATEL @Kissmetrics @SujanPatel #KissWebinar #GrowthHacking
  47. 47. How To Get Started
  48. 48. TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS
  49. 49. LOG IN WITH GOOGLE Start Your Free Kissmetrics Trial
  50. 50. SUJAN PATEL Co-founder, ContentMarketer.io @SujanPatel sujan@contentmarketer.io THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

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