Decision making is an art involving various
inputs such as knowledge, experience, ability
to source, process and analyze data, skill to
evaluate altematives , creative thinking, and
above all risk taking ability.
TYPES OF DECISIONS
, _>. —»
- NON PROGRAMMED
DECISIONS ' PROACTIVE
PROBLEM ANALYSIS AND
PROBLEM RECOGNITION I
PROBLEM SPECIFICATION I
I IDENTIFY THE ROOT CAUSE by
DECISION MAKING I ,1 I
I INVOLVING TEAM MEMBERS AK A
BHAGWAD GEETA PERSPECTIVE
OF DECISION MAKING
- I3e self conﬁdent ’ L. T
- Believe in your will power ;
° Perfonn your duties
I I-GIT ——
° Keep cool and calm
° Have a balance between
heart and head.
Ethical advertising means that if the ad is
not showing 100% truth but upto some
extent it should be acceptable by the
Unethical advertising means when
any advertising degrade other’s
product or make any bad impact on
FEATURES OF UNETHICAL
Give misguiding information.
Conceal the facts which affects the human
Show some practices which harm society’s
norms and values.
Misleading label and nam
PRINCIPLES OF ETHICAL
- Ad age should adopt ethical working
- Clearly ' ting ' h from new nd entertainment
ual theme uld be av ' d .
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_—'—— — __. . é. —-
ETHICS IN INVESTMENT
Ethical investing using one’s ethical
principles as the main filter for
securities selection. Its aims to
integrate with personal values and
TECHNIQUES IN ETHICAL
ll, Negative Sereening
WHAT IS UNETHICAL? ??? ?
° Cooking and manipulation of ﬁnancial data
° Falsify bills of purchase to inﬂate cost
° Inside trading