The practical possibilities for crafting business models are far reaching as large volumes of information become more digestible with augmented reality. Search costs are pervasive in business and daily life. Businesses lose money when customers return products that fall short of their expectations. Transaction costs, such as in the real estate business, are high as brokers spend a great deal of time with customers to assist them in finding the home of their choice. Marketing and advertising effectiveness is low when the content is not immersive enough. Customer buy-in for complex services such as the design and construction of new office complexes is delayed when a great deal of time is spent on evaluating designs and how they will work in reality. The cost of launching new products and services is high when buyers are unable to intuitively understand their utility.