Affiliate marketing sites example
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I. Affiliate marketing guides
When I first started, this was the only kind of website I built. I found a great offer with a high affiliate
payout and went to town. Maybe it was cell phones, satellite TV activations, dating, or ringtones: it
didn’t matter as long as the payout was there. These sites have lots of problems right off the bat.
This approach is problematic because, instead of building a website with information people want, need,
or that helps them solve a problem, it builds a website to create backfill and legitimize whatever is being
sold. This is a textbook 101 example of putting the cart before the horse. You need to build a website
that has information people are looking for and sprinkle in affiliate links, not create affiliate links and
sprinkle in content.
Diversify Revenue Streams
The failure to build more than one source of income from a website has doomed more than one website
and, in some cases, whole companies. Having a website that only earns money through Adsense, a
single affiliate program, is extremely dangerous. If one thing changes, for any reason, you can find
yourself driving off a cliff with no warning. Look for ways to add other streams and be creative. As an
example, I was building up a new travel website and was looking for a way to add a “fresh” or “news”
component to help keep the site looking like it was “alive.” I came up with a calendar of local events, but
it wasn’t “enough,” so I expanded and added in nearby concerts (with affiliate links to ticket brokers).
Within a few weeks I was making just as much from ticket sales as I was from travel reservations.
Bad Linking Policies
Lets be honest. Link building is one of those aspects of building a site that is really difficult. When you
are building a website, it’s hard to get on the radar of other sites and get them to link to you. As a result,
a lot of us get a chip on our shoulder and don’t link freely to other people … and that needs to stop.
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First of all, when you do that, you are acting like a spoiled child who isn’t going to play anymore and is
taking his toys home. When you act like that, you create a website that looks like a dead end for links.
From Google’s perspective, a website like that looks odd and, unless you have A LOT of others factors
going for you and are on par with Wikipedia, it’s just not going to work. Link to other people, no t just
government and informational websites. Link to related, non-competitive, commercial sites. Do it often
and do it freely, especially where it makes sense, looks natural, and benefits the consumer.
Build a Community and Subscriber Base
One of the things people who have been in the space long enough will tell you is that you should build a
source of traffic independent of Google. Build a forum, engage in social media on Twitter or Facebook,
or build an email list (shudder). I’m going to fully admit I’m not the most social of people. Community
building is something I hate. I’m also a zero inbox kind of guy. The thought of filling up other people’s
inboxes makes me twitch. This is an area that I know is important, but it’s still something I struggle wi th.
Be Pressworthy and Noteworty
To whatever extent possible, do things that are pressworthy and noteworthy in your space. You don’t
have to be the most noteworthy, but you don’t want to be the least noteworthy either. You need to do
things that, to people and search engines, look like press events. DO NOT think like an SEO when doing
it. Getting a link from a trade website is great, but getting your domain or product mentioned without a
link is fine too. In reality, getting your domain mentioned without a link is MUCH better than not getting
your domain mentioned at all.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
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When an affiliate reaches this elite level they are often referred to as a "super"
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
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psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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