The New Public Relations:
Social Media and the Changing Landscape
Kirstie Hamel
Why Should We Care?
• Social media is critical to successful public
relations.
– Drives authenticity
– Establishes brand f...
So, What Are We Talking About?
Public Relations:
The art or science of
establishing and promoting a
favorable relationship...
Authenticity
Brands are
held to their
promises and
public image
Social Media allows users to:
• Follow a brand
• Receive o...
Authenticity Success/Failure Stories:
St. Louis Blues
The Tea Party and Barack Obama
BP and the oil spill
George Bush
Brand Familiarity
Claire McCaskill: Missouri Democrat
•Twitter
•Facebook
Updates familiarize users with names and faces-
M...
PR facilitates communication
between companies and their
audiences.
Eliminates the
middle man.
Platform for questions and
...
The Power of the Mass Audience:
The Future of Public Relations:
NEW Divisions
NEW Jobs
NEW Opportunities
Works Cited:
• "Changing the Metrics of PR Measurement." Asian Press Release Distribution - ACN
Newswire. 19 Oct. 2010. We...
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The new public relations

  1. 1. The New Public Relations: Social Media and the Changing Landscape Kirstie Hamel
  2. 2. Why Should We Care? • Social media is critical to successful public relations. – Drives authenticity – Establishes brand familiarity – Communicates effectively with mass audiences
  3. 3. So, What Are We Talking About? Public Relations: The art or science of establishing and promoting a favorable relationship with the public. Social Media: The online forms of communicating to the masses, which include blogs, microblogs, social networking sites and podcasts.
  4. 4. Authenticity Brands are held to their promises and public image Social Media allows users to: • Follow a brand • Receive offers and promotions • View brand’s community • See actions taken Does it really work?
  5. 5. Authenticity Success/Failure Stories: St. Louis Blues The Tea Party and Barack Obama BP and the oil spill George Bush
  6. 6. Brand Familiarity Claire McCaskill: Missouri Democrat •Twitter •Facebook Updates familiarize users with names and faces- McCaskill’s accounts remind Missourians who is representing them in Washington. True Blood: HBO Program •Twitter •Facebook Reminds users about show throughout the year. Handles cast news, products, and company updates. Handles controversial topics from episodes. Repetition, Repetition, Repetition…
  7. 7. PR facilitates communication between companies and their audiences. Eliminates the middle man. Platform for questions and answers directly from the source. Communication
  8. 8. The Power of the Mass Audience:
  9. 9. The Future of Public Relations: NEW Divisions NEW Jobs NEW Opportunities
  10. 10. Works Cited: • "Changing the Metrics of PR Measurement." Asian Press Release Distribution - ACN Newswire. 19 Oct. 2010. Web. 19 Oct. 2010. • "Driving Sales Through Social Media: A WOMMA Wine Wednesday Event Hosted by Affect Strategies - KansasCity.com." Kansas City's Best Source for News, Weather, Sports & More | KansasCity.com. Web. 19 Oct. 2010. • Parr, Ben. "Facebook “Like” Data and People Search Coming to Bing [LIVE]." Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 19 Oct. 2010. • "Public Relations Pros Must Be Social Media Ready." Social Media Explorer —Social Media Consulting, Public Speaking and Education. 10 Aug. 2009. Web. 19 Oct. 2010. • "Social Media Is The Responsibility Of Public Relations." Social Media Explorer — Social Media Consulting, Public Speaking and Education. Web. 19 Oct. 2010. • Warren, Christina. "How PR Pros Are Using Social Media for Real Results." Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 19 Oct. 2010.

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