CHALLENGING
YOUR DOMINANT VALUES
- strategic design for individuals
Kirsten Bonde Sørensen
Designer, MA & Ph.D. in strateg...
Challenging dominant values strategic design for individuals
by kirsten bonde sørensen
is licensed under a
Creative Common...
*

INPUTS:
BACKGROUND
THE POWER OF ’STRATEGIC DESIGN IN INDIVIDUALS’
WORKSHOP - EXPLORING:
MONEY & YOUR DOMINANT VALUES
IN...
BACKGROUND: PH.D.RESEARCH IN DANISH BANK
Ph.D. research about strategic design
in a Danish bank (2008-11)
How to use desig...
2. CO-CREATION WITH USERS/ POTENTIAL USERS

3. FINDING/ HYPOTHESIS/IDEA
4. NEW RESEARCH DIRECTION
1. ANALYSIS OF VALUES IN...
GENERATIVE TOOLS
Making expression, collages, objects, etc
-“…takes advantage of the visual ways we have
of sensing, knowi...
GENERATIVE TOOLS

Different levels of knowledge about experience are accessed by different techniques.(Visser et all. 2005...
TRADITIONAL CO-CREATION PROCESS

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013...
FINDINGS
AM: a young student
She contantly used too much money…

Insight: need for budgets, help

kIRSTENbONDEsØRENSEN.dK
...
FINDINGS
AM: a young student
She had not changed bank, but
instead she had changed her behaviour
She had made budgets hers...
2. CO-CREATION WITH USERS/ POTENTIAL USERS

3. FINDING/ HYPOTHESIS/IDEA
4. NEW RESEARCH DIRECTION
1. ANALYSIS OF VALUES IN...
PH.D.RESEARCH IN DANISH BANK - A NEW SERVICE
The result was a project demonstrating:

1) strategic design in an organisati...
GENERATIVE TOOLS - NEW USE AND DEFINITION
“A language for co-creation…aimed at the
collective creativity” (Sanders, 2000, ...
PH.D.RESEARCH IN DANISH BANK - THE MONEYWORKSHOP
1) strategic design in individuals

kIRSTENbONDEsØRENSEN.dK

Using design...
PH.D. RESEARCH IN DANISH BANK, POINT OF DEPARTURE
•  Despite money is a very central value in our lives,
most of us do not...
Most of our values we inherit and then “practice” without reflecting on them
- like our perception of money…

THE ROLE OF ...
Most of our values we inherit and then “practice” without reflecting on them
- like our perception of money…
According to ...
Two brothers are very
different places in life:
one has become a succesful businessman
and has a good family.
The other ha...
2 women are doing salesmeetings
with potential customers:
Woman 1: ”It´s like going to exam”
Womon 2: ”It´s my ´conquests”...
PEOPLE EXPERIENCE
WHAT THEY EXPECT
TO EXPERIENCE
MENTAL MODELS, WHAT EFFECT DO THEY HAVE?
Reducing the experience of pain ...
CAN WE CHANGE OUR MENTAL MODELS?
ESSES
PROC
EATIVE
R LIFE
GH CR
HROU
N YOU
SHIP I
ALSO T
EADER
ING L
-  TAK

kIRSTENbONDEs...
DESIGN AS VISUAL MAKING LANGUAGE
FOR VALUE CLARIFICATION AND CHANGE
- STRATEGIC DESIGN FOR INDIVIDUALS
PRINCIPLES FOR PROC...
THE PRESENT

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ...
THE PAST

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARC...
Once you can “see” your dominant values,
see your “glasses” - you “see” also the opportunity
-of changing your values into...
THE FUTURE

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF A...
THE STRATEGY

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF...
“Saving is travelling ”

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHU...
”Fly goddamit fly”

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCH...
MEMORIES ABOUT MONEY

mess

powerlessness

No savings

Shortage of money

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIG...
Pallasmaa: the thinking hand:
the interplay of emotion and
imagination, intelligence and making

TEORETICAL PROOF
Particip...
THE OUTCOME FROM PARTICIPATING IN THE MONEY WORKSHOP
• 
• 
• 
• 

Learning about how your dominant values steer your life
...
“I have changed, now I am the one that decide.
I have made budgets and adhere to them!”

I am rather proud that
now I am i...
LENGE?
ST CHAL
E BIGGE
TH

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AAR...
the thinking hand:
the interplay of emotion and
imagination, intelligence and making

LENGE?
ST CHAL
E BIGGE
TH

OUR UNDER...
INPUTS:
THE ROLE OF VALUES IN A CHANGING WORLD
THE POWER OF ”THINKING WITH THE HANDS”
WORKSHOP - EXPLORING:
MONEY & YOUR D...
INPUTS:
THE ROLE OF VALUES IN A CHANGING WORLD
THE POWER OF ”THINKING WITH THE HANDS”
WORKSHOP - EXPLORING:
MONEY & YOUR D...
INPUTS:
THE ROLE OF VALUES IN A CHANGING WORLD
THE POWER OF ”THINKING WITH THE HANDS”
WORKSHOP - EXPLORING:
MONEY & YOUR D...
INPUTS:
THE ROLE OF VALUES IN A CHANGING WORLD
THE POWER OF ”THINKING WITH THE HANDS”
WORKSHOP - EXPLORING:
MONEY & YOUR D...
THE ROLE OF IMAGINATION

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHU...
THE ROLE OF IMAGINATION
We know:
1.  We can change the way we feel, by changing the way we think
2.  We can to a great ext...
THE POWER OF IMAGINATION
Research in brainplasticity:
Our brain is plastic = the brain is changing, depending on where we ...
THE POWER OF IMAGINATION
Thus, it is extremely important that we do not use our brain activity on thinking
and talking abo...
THE POWER OF IMAGINATION
Must of us use our brain capacity on thinking about things we do not want
Thinking negatively…

C...
THE POWER OF IMAGINATION
STOP Self-help gurus: ”visualization is think it and you will be it”
Visualization is:
•  a well-...
THE POWER OF IMAGINATION
Take athletes, for example.
visualization increases athletic performance
improving motivation, co...
ING!!!
AMAZ

THE POWER OF IMAGINATION
WHY VISUALIZATION WORKS:
Brain imagery, visualization works because neurons in our b...
ING!!!
AMAZ

THE POWER OF IMAGINATION
1)…Visualizing an act, the brain generates an impulse that tells our neurons to
"per...
THE POWER OF IMAGINATION
A strong imagination does not make you a daydreamer and impractical.
A strong imagination:
•  str...
THE POWER OF IMAGINATION, 2 TYPES
1.  Outcome visualization = envisioning yourself achieving your goal
To do this, create ...
INPUTS:
THE ROLE OF VALUES IN A CHANGING WORLD
THE POWER OF ”THINKING WITH THE HANDS”
WORKSHOP - EXPLORING:
MONEY & YOUR D...
*

WORKSHOP - EXPLORING:
IMAGINATION & THE POWER IN YOU
YOUR FUTURE RELATION TO MONEY, BEHAVIOUR 15 min
 Make a collage ex...
INPUTS:
THE ROLE OF VALUES IN A CHANGING WORLD
THE POWER OF ”THINKING WITH THE HANDS”
WORKSHOP - EXPLORING:
MONEY & YOUR D...
TIVE
SPEC
R PER
ADE
A BRO

MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM
HUGE NEED FOR REFRAMING VALUES:
INDUSTRIAL AGE VA...
MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM
As Einstein ones argued:
“We can´t solve problems by using the same kind of ...
TAKING LEADERSHIP IN LIFE

MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM
“the biggest changes right now are within the hum...
TAKING LEADERSHIP IN LIFE

AN INCREASED NEED FOR REFRAMING OUR VALUES

kIRSTENbONDEsØRENSEN.dK
WORKSHOP / SERVICE DESIGN G...
INPUTS:
•  HOW TO DESIGN TRANSFORMATIVE SERVICES
THAT INCLUDE VALUE CLARIFICATION
- CHALLENGING/CHANGING MENTAL MODELS
•  ...
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Challenging your dominant values - strategic design for individuals

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The MoneyWorkshop is a radical new type of financial service which has been developed in a Danish bank. Our research shows how new types of services can help people create better futures for themselves. Values are rooted in our mental models. Changing our mental models is nothing new; rather, the innovative idea in this service is that we can use design activities as ‘a language’ aimed at self-dialogue and value clarification. This workshop will demonstrate how we can encourage people to start using their creativity strategically - strategic design for individuals through transformative design process (Bonde Sørensen, 2011, 2013)

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Challenging your dominant values - strategic design for individuals

  1. 1. CHALLENGING YOUR DOMINANT VALUES - strategic design for individuals Kirsten Bonde Sørensen Designer, MA & Ph.D. in strategic design Aarhus School of Architecture reform.aarch.dk www.kirstenbondesorensen.dk kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  2. 2. Challenging dominant values strategic design for individuals by kirsten bonde sørensen is licensed under a Creative Commons AttributionNonCommercial 4.0 International License. CHALLENGING YOUR DOMINANT VALUES - strategic design for individuals Kirsten Bonde Sørensen Designer, MA & Ph.D. in strategic design Aarhus School of Architecture reform.aarch.dk www.kirstenbondesorensen.dk kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  3. 3. * INPUTS: BACKGROUND THE POWER OF ’STRATEGIC DESIGN IN INDIVIDUALS’ WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES INPUTS: THE ROLE OF IMAGINATION WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  4. 4. BACKGROUND: PH.D.RESEARCH IN DANISH BANK Ph.D. research about strategic design in a Danish bank (2008-11) How to use design strategically in business development? 3 year full study at: Kolding School of Design Middelfart Sparekasse, danish bank kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  5. 5. 2. CO-CREATION WITH USERS/ POTENTIAL USERS 3. FINDING/ HYPOTHESIS/IDEA 4. NEW RESEARCH DIRECTION 1. ANALYSIS OF VALUES IN ORG’ STRATEGIC DESIGN PROCESS AT ORGANISATIONAL LEVEL Workshops with employees Worskhops with customers Workshops with potential customer Workshops with individuals STRATEGIC DESIGN PROCESS AT INDIVIDUAL LEVEL Workshops PROOF OF CONCEPT with couples … kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  6. 6. GENERATIVE TOOLS Making expression, collages, objects, etc -“…takes advantage of the visual ways we have of sensing, knowing, remembering and expressing” Generative tools: “A language for co-creation aimed at the collective creativity” (Sanders, 2000, 2006) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  7. 7. GENERATIVE TOOLS Different levels of knowledge about experience are accessed by different techniques.(Visser et all. 2005, p.123) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  8. 8. TRADITIONAL CO-CREATION PROCESS kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  9. 9. FINDINGS AM: a young student She contantly used too much money… Insight: need for budgets, help kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  10. 10. FINDINGS AM: a young student She had not changed bank, but instead she had changed her behaviour She had made budgets herself - and adhered to them She was now in control of her money She was proud: “I did it myself” kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  11. 11. 2. CO-CREATION WITH USERS/ POTENTIAL USERS 3. FINDING/ HYPOTHESIS/IDEA 4. NEW RESEARCH DIRECTION 1. ANALYSIS OF VALUES IN ORG’ STRATEGIC DESIGN PROCESS AT ORGANISATIONAL LEVEL A NEW TYPE OF FINANCIAL SERVICE: THE MONEY WORKSHOP STRATEGIC DESIGN PROCESS AT INDIVIDUAL LEVEL PROOF OF CONCEPT kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  12. 12. PH.D.RESEARCH IN DANISH BANK - A NEW SERVICE The result was a project demonstrating: 1) strategic design in an organisation 2) strategic design in individuals Using design processes for value clarification and value development, making new strategies in life. A TRANSFORMATIVE DESIGN PROCESS kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  13. 13. GENERATIVE TOOLS - NEW USE AND DEFINITION “A language for co-creation…aimed at the collective creativity” (Sanders, 2000, 2006) “A visual making language for self-dialogue and value clarification, aimed at the creativity of the Individual” (Bonde Sørensen, 2011) THINKING WITH YOUR HANDS kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  14. 14. PH.D.RESEARCH IN DANISH BANK - THE MONEYWORKSHOP 1) strategic design in individuals kIRSTENbONDEsØRENSEN.dK Using design processes as a language for value clarification, making new mental strategies in life. 2) the self-leading customer take responsibility, being active empowered, making choices 3) the power of a visual making language - thinking with your hands WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  15. 15. PH.D. RESEARCH IN DANISH BANK, POINT OF DEPARTURE •  Despite money is a very central value in our lives, most of us do not reflect on money and how we use money •  People often inherit their perception of money and thus their money-behaviour from their parents or relatives •  These dominant values and assumptions control our habitual ways of thinking and acting kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  16. 16. Most of our values we inherit and then “practice” without reflecting on them - like our perception of money… THE ROLE OF VALUES IN OUR LIVES Values root in mental models Values steer and control our way of thinking and acting Values become habits. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  17. 17. Most of our values we inherit and then “practice” without reflecting on them - like our perception of money… According to cognitive scientists these mental models play an even stronger role in our mind than previously thought (Fredens, 2009) We inherit our glasses, but we seldom reflect on that we actually are wearing glasses kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  18. 18. Two brothers are very different places in life: one has become a succesful businessman and has a good family. The other has become an alcoholic, lonely and without any job. Both use the same explanation: ”My father was an alcoholic.” kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  19. 19. 2 women are doing salesmeetings with potential customers: Woman 1: ”It´s like going to exam” Womon 2: ”It´s my ´conquests” kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  20. 20. PEOPLE EXPERIENCE WHAT THEY EXPECT TO EXPERIENCE MENTAL MODELS, WHAT EFFECT DO THEY HAVE? Reducing the experience of pain up to 28% (Gørtz & Prehn) The human expectation focused on less pain. activates the painreliefing-system in the brain = reduction in the experience of pain. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  21. 21. CAN WE CHANGE OUR MENTAL MODELS? ESSES PROC EATIVE R LIFE GH CR HROU N YOU SHIP I ALSO T EADER ING L -  TAK kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  22. 22. DESIGN AS VISUAL MAKING LANGUAGE FOR VALUE CLARIFICATION AND CHANGE - STRATEGIC DESIGN FOR INDIVIDUALS PRINCIPLES FOR PROCESS: 1:VALUE CLARIFICATION 2.VALUE DEVELOPMENT - GOING IN THE FUTURE 3.IMAGINING THE FUTURE - REFRAMING 4.MAKING PERSONAL STRATEGIES kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  23. 23. THE PRESENT kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  24. 24. THE PAST kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  25. 25. Once you can “see” your dominant values, see your “glasses” - you “see” also the opportunity -of changing your values into something different, -of taking leadership in your own life kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  26. 26. THE FUTURE kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  27. 27. THE STRATEGY kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  28. 28. “Saving is travelling ” kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  29. 29. ”Fly goddamit fly” kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  30. 30. MEMORIES ABOUT MONEY mess powerlessness No savings Shortage of money kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  31. 31. Pallasmaa: the thinking hand: the interplay of emotion and imagination, intelligence and making TEORETICAL PROOF Participants are ‘reframing’ their situation and creating new mental strategies Teoretical proof in Manz & Neck´s theory about ‘Though-Self-Leadership’:. - Origins from the idea about self-leadership - Builds on a later discovery within cognitive science, that people can change and develop new cognitive strategies (Manz & Neck,1992). Brain plasticity (Schwartz, 2008) The role of imagination (Greene) - Generative tools, the act of creating + reflecting, “thinking with the hands” stimulates working with the deeper values and mental models. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  32. 32. THE OUTCOME FROM PARTICIPATING IN THE MONEY WORKSHOP •  •  •  •  Learning about how your dominant values steer your life Makes people want to take leadership in their lives and to change values New view on money and private financies Expressing their dreams and wishes, they learn ’to see’ and create new possibilities kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  33. 33. “I have changed, now I am the one that decide. I have made budgets and adhere to them!” I am rather proud that now I am in control of my money (jørgen, 25år) “I did change my money behaviour. Participating in the workshop made me think differently (Mia, 27) EXPRESSIONS FROM PARTICIPANTS: ”I do not have this strained relation to money and private finances. Now I have found a total different way of thinking about money which is a huge relief.” (Karin, 49) “The MoneyWorkshop has turned my perception of money upside down - and likewise my life is turned upside down… Money is rather central in life. Money is energy…” (Inge, 52 år) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  34. 34. LENGE? ST CHAL E BIGGE TH kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  35. 35. the thinking hand: the interplay of emotion and imagination, intelligence and making LENGE? ST CHAL E BIGGE TH OUR UNDERSTANDING, OUR MENTAL MODEL OF CREATIVITY MOST COMMON UNDERSTANDING? kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  36. 36. INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD THE POWER OF ”THINKING WITH THE HANDS” WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES INPUTS: THE ROLE OF IMAGINATION * WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  37. 37. INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD THE POWER OF ”THINKING WITH THE HANDS” WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES 15 min * Make a collage expressing the present and only the present:  What is money to you? Illustrate your money behaviour? Illustrate your relation to your bank? kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  38. 38. INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD THE POWER OF ”THINKING WITH THE HANDS” WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES. 15 min * Make a collage expressing the present and only the past:  Illustrate your memories about money in your childhood? Your parents/relatives relationship to money? Their relation to their bank? Individual work, presentation for neighbour, 1 min each, plenumdis. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  39. 39. INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD THE POWER OF ”THINKING WITH THE HANDS” WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES INPUTS: THE ROLE OF IMAGINATION WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE RELATION TO MONEY * kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  40. 40. THE ROLE OF IMAGINATION kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  41. 41. THE ROLE OF IMAGINATION We know: 1.  We can change the way we feel, by changing the way we think 2.  We can to a great extent create our future Thus our imagination is so important kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  42. 42. THE POWER OF IMAGINATION Research in brainplasticity: Our brain is plastic = the brain is changing, depending on where we have our focus. ”Whereever we focus our brain´s attention, that´s where were making and reinforcing connections. If our attention is focused on negative things, those are the connections that will be made and strengthened” (researcher within neuroplasticity, Jeffrey Schwartz) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  43. 43. THE POWER OF IMAGINATION Thus, it is extremely important that we do not use our brain activity on thinking and talking about what we do not want, but to focus on •  imagining solutions and possibilities •  expressing our clear wishes and dreams for the future. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  44. 44. THE POWER OF IMAGINATION Must of us use our brain capacity on thinking about things we do not want Thinking negatively… CT ON REFLE OU RY TO FTEN Y T HOW O EGATIVELY HINK N A DAY! T RING DU kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  45. 45. THE POWER OF IMAGINATION STOP Self-help gurus: ”visualization is think it and you will be it” Visualization is: •  a well-developed method of performance improvement •  supported by substantial scientific evidence •  used by successful people across a range of fields. (Frank Niles, social scientist, Ph.D.) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  46. 46. THE POWER OF IMAGINATION Take athletes, for example. visualization increases athletic performance improving motivation, coordination and concentration. aids in relaxation and helps reduce fear and anxiety. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  47. 47. ING!!! AMAZ THE POWER OF IMAGINATION WHY VISUALIZATION WORKS: Brain imagery, visualization works because neurons in our brains (cells that transmit information) interpret imagery as real-life action… kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  48. 48. ING!!! AMAZ THE POWER OF IMAGINATION 1)…Visualizing an act, the brain generates an impulse that tells our neurons to "perform" the movement. 2)This creates a new neural pathway - (clusters of cells in our brain that work together to create memories or learned behaviors) 3) This new pathway primes our body to act in a way, consistent to what we imagined. All of this occurs without actually performing the physical activity, yet it achieves a similar result. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  49. 49. THE POWER OF IMAGINATION A strong imagination does not make you a daydreamer and impractical. A strong imagination: •  strengthens your creative abilities •  is a great tool for recreating and remodeling your world and life •  is a great power that can change your whole life kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  50. 50. THE POWER OF IMAGINATION, 2 TYPES 1.  Outcome visualization = envisioning yourself achieving your goal To do this, create a detailed mental image of the desired outcome using all of your senses. 2. Process visualization. It involves envisioning each of the actions necessary to achieve the outcome you want. Focus on completing each of the steps you need to achieve your goal, but not on the overall goal itself. (Frank Niles, social scientist, Ph.D.) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  51. 51. INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD THE POWER OF ”THINKING WITH THE HANDS” WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES INPUTS: THE ROLE OF IMAGINATION * WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  52. 52. * WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE RELATION TO MONEY, BEHAVIOUR 15 min  Make a collage expressing the future - and only the future: Go in the future (1 year) and describe, as if you were already there, Your relation to money Your money behaviour Describe also: 1) the goal you have reached 2) the steps you took Individual work, presentation for neighbour 1 min each, discussion in plenum kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  53. 53. INPUTS: THE ROLE OF VALUES IN A CHANGING WORLD THE POWER OF ”THINKING WITH THE HANDS” WORKSHOP - EXPLORING: MONEY & YOUR DOMINANT VALUES INPUTS: THE ROLE OF IMAGINATION * WORKSHOP - EXPLORING: IMAGINATION & THE POWER IN YOU YOUR FUTURE LIFE AND ROLE IN RELATION TO MONEY kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  54. 54. TIVE SPEC R PER ADE A BRO MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM HUGE NEED FOR REFRAMING VALUES: INDUSTRIAL AGE VALUES: Hierarchy, authority, centralism and effiency Human being = ’a machine’ - how to increase efficiency? (Covey, 2008) Plenty of systems, organisations dominated by rules and control of employees, students, citizens… The world has changed but many places our behaviour has not changed - yet kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  55. 55. MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM As Einstein ones argued: “We can´t solve problems by using the same kind of thinking we used, when we created them”. Instead we must identify the deeply ingrained habits and patterns that control our decision making. That means we must reframe our values and assumptions as these are profound limitation to thinking “outside the box”. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  56. 56. TAKING LEADERSHIP IN LIFE MOVING ON THE EDGE OF THE INDUSTRIAL PARADIGM “the biggest changes right now are within the human conditions… "…For the first time - literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves…” (management guru Peter Drucker, 2000) kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  57. 57. TAKING LEADERSHIP IN LIFE AN INCREASED NEED FOR REFRAMING OUR VALUES kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE
  58. 58. INPUTS: •  HOW TO DESIGN TRANSFORMATIVE SERVICES THAT INCLUDE VALUE CLARIFICATION - CHALLENGING/CHANGING MENTAL MODELS •  THE POWER OF IMAGINATION (VALUE DEVELOPMENT) •  THE POWER OF THINKING WITH YOUR HANDS - YOUR INNER LANGUAGE MY DREAMS:E AND TALK, THANK TO COM PROJECTS etc LD LOVEKSHOPS, … 1) WOU OF WOR YOU! BE PART SEARCH PARTNEcRSdk ) RE bonde@aar h. 2 kirsten. kIRSTENbONDEsØRENSEN.dK WORKSHOP / SERVICE DESIGN GLOBAL CONFERENCE / 20 TH NOVEMBER 2013 / AARHUS SCHOOL OF ARCHITECTURE

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