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Newsroom Change

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Newsroom Change

  1. 1. Newsroom change Kirk LaPointe, Managing Editor, The Vancouver Sun, www.vancouversun.com
  2. 2. What has changed? <ul><li>We're Web-first, multi-platform. End of story. </li></ul><ul><li>We're not a newspaper, but a newsroom. </li></ul><ul><li>Our incumbents, not the newcomers, lead change. Newcomers help, though. </li></ul>
  3. 3. What hasn’t changed? <ul><li>Discipline of verification. </li></ul><ul><li>We still try to minimize harm. </li></ul><ul><li>We still try to do the right thing and maintain the public mission. </li></ul>
  4. 4. What are the tools? <ul><li>Blogs, the emerging backbone of the file. </li></ul><ul><li>Twitter, the new communities. </li></ul><ul><li>Video, our new asset. </li></ul><ul><li>Databases, now that information is emerging. </li></ul>
  5. 5. What about the paper? <ul><li>More context. </li></ul><ul><li>More comment. </li></ul><ul><li>More community involvement. </li></ul><ul><li>Deeper dives for information. </li></ul><ul><li>Work your advantage --- in our case, local. </li></ul>
  6. 6. What about the Web? <ul><li>Breaking news. </li></ul><ul><li>Visual. </li></ul><ul><li>Interactive. </li></ul><ul><li>Community. </li></ul>
  7. 7. What are the challenges? <ul><li>Business model. </li></ul><ul><li>Ongoing quality. </li></ul><ul><li>Authenticity/credibility. </li></ul><ul><li>Indulgence vs. time to reflect. </li></ul>
  8. 8. The message to communicators <ul><li>Stop the spin. </li></ul><ul><li>Don't put one toe in social media. Be out or in. </li></ul><ul><li>Admit. Defensiveness is done. </li></ul><ul><li>Be generous. Give things away, share, even play with rivals. </li></ul>

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