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Social Media Overview<br />Where is your organization?<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk...
Social Media is not Technology<br />Effective utilization of social media requires overcoming agency cultural and strategi...
Social Media Requires Organizational Planning<br />Maturity of your social media depends on maturity of your agency in str...
Social Media can Affect Organizational Culture<br />Accept: Provide information and defend organization’s reputation.<br /...
Maturity Model: Social Media<br />Transform<br />Integrate<br />Accept<br />
Acceptance: Ad Hoc & Broadcast<br />Accept<br />
Conservation international - facebook<br />
Conservation international - Twitter<br />
Acceptance: Ad Hoc & Broadcast<br />Integrate<br />Accept<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  k...
Engagement<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />10<br />
October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />11<br />
Seimensfacebook app<br />
Engagement<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />18<br />
Community<br />Transform<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo....
October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />20<br />
October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />21<br />
March 25, 2010 Presentation for AFWA<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />22<br />
March 25, 2010 Presentation for AFWA<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />23<br />
March 25, 2010 Presentation for AFWA<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />24<br />
Community<br />Transform<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo....
Collaboration<br />Transform<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />26...
March 25, 2010 Presentation for AFWA<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />31<br />
March 25, 2010 Presentation for AFWA<br />Kirk Keller  kirk.keller@mdc.mo.gov<br />32<br />
Q&A<br />http://common-nature.com<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller  kirk.keller@mdc.mo.gov<br...
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Social Media Maturity Model

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This is a presentation given to the Organization of Fish and Wildlife Information Managers regarding use of social media.

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Social Media Maturity Model

  1. 1. Social Media Overview<br />Where is your organization?<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />1<br />
  2. 2. Social Media is not Technology<br />Effective utilization of social media requires overcoming agency cultural and strategic planning barriers. <br />Software doesn’t do that.<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />2<br />
  3. 3. Social Media Requires Organizational Planning<br />Maturity of your social media depends on maturity of your agency in strategic planning.<br />If your agency, as a whole doesn’t plan, your social media use will be limited.<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />3<br />
  4. 4. Social Media can Affect Organizational Culture<br />Accept: Provide information and defend organization’s reputation.<br />Integrate: Use social media to get work done.<br />Transform: Social media plays a role in organization’s future direction.<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />4<br />
  5. 5. Maturity Model: Social Media<br />Transform<br />Integrate<br />Accept<br />
  6. 6. Acceptance: Ad Hoc & Broadcast<br />Accept<br />
  7. 7. Conservation international - facebook<br />
  8. 8. Conservation international - Twitter<br />
  9. 9. Acceptance: Ad Hoc & Broadcast<br />Integrate<br />Accept<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />9<br />
  10. 10. Engagement<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />10<br />
  11. 11. October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />11<br />
  12. 12. Seimensfacebook app<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Engagement<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />18<br />
  19. 19. Community<br />Transform<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />19<br />
  20. 20. October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />20<br />
  21. 21. October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />21<br />
  22. 22. March 25, 2010 Presentation for AFWA<br />Kirk Keller kirk.keller@mdc.mo.gov<br />22<br />
  23. 23. March 25, 2010 Presentation for AFWA<br />Kirk Keller kirk.keller@mdc.mo.gov<br />23<br />
  24. 24. March 25, 2010 Presentation for AFWA<br />Kirk Keller kirk.keller@mdc.mo.gov<br />24<br />
  25. 25. Community<br />Transform<br />Integrate<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />25<br />
  26. 26. Collaboration<br />Transform<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />26<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. March 25, 2010 Presentation for AFWA<br />Kirk Keller kirk.keller@mdc.mo.gov<br />31<br />
  32. 32. March 25, 2010 Presentation for AFWA<br />Kirk Keller kirk.keller@mdc.mo.gov<br />32<br />
  33. 33. Q&A<br />http://common-nature.com<br />October 18, 2011 Presentation for OFWIM<br />Kirk Keller kirk.keller@mdc.mo.gov<br />33<br />

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