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WHAT DRIVES BSR? Amazon’s ranking How To Sell On Amazon Successfully

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WHAT DRIVES BSR?
Amazon’s ranking algorithm
prioritizes 3 factors:
1. Volume of Sales over time or
‘sales velocity’
2. Conversion Rate. Amazon asks,
“What product is the searcher
most likely to buy?”
3. Product Reviews by customers.
Reviews indirectly affect BSR by
increasing trust (and
conversions)
5

Published in: Internet, Retail
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