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WWW.YOURDOMAIN.COMCOMPANY NAME
‹#›
AMAZON
SPONSORED
AN INTRODUCTION
PRODUCTS
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
www.amazon.com
WHAT ARE SPONSORED PRODUCT ADS
Amazon’s Pay Per Click advertising...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
www.amazon.com
The customer is show both “Organic” (non-
paid) and Sponsored Pro...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
Vendor Ad Placements
Some Ad placements, like this one
below the “Add to Cart” b...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
Paid traffic which converts hips to
consolidate organic rank for the
same keywor...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
Exact Match
Phrase Match
Broad Match
Top of the funnel, search terms and keyword...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
Creating an ad budget first involves consideration of the total budget available...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
WHEN TO IMPLEMENT PAID ADS
The Bobsled Marketing Product Launch Program
A/B Spli...
WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING
AMAZON LAUNCH
& OPTIMIZATION
DONE FOR YOU
HOW WE WORK
We partner with brands on ...
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Amazon Sponsored Products: An Introduction to Advertising for Sellers

Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!

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Amazon Sponsored Products: An Introduction to Advertising for Sellers

  1. 1. WWW.YOURDOMAIN.COMCOMPANY NAME ‹#› AMAZON SPONSORED AN INTRODUCTION PRODUCTS
  2. 2. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING www.amazon.com WHAT ARE SPONSORED PRODUCT ADS Amazon’s Pay Per Click advertising platform Amazon Sponsored Product Ads are image-based ads that appear alongside other product results on Amazon. Sellers ‘bid’ on search terms related to their product(s), and if the bid is competitive, their product may appear when a customer searches using that search term. Shoppers who click on the ad are taken to the product detail page.
 Sponsored Product Ads are also referred to as PPC (Pay Per Click) because sellers only pay when an ad is clicked. Sponsored Products can drive traffic to your products and help increase sales
  3. 3. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING www.amazon.com The customer is show both “Organic” (non- paid) and Sponsored Products (paid) in the list of available products. Organic and paid results Sponsored Products often appear on the Right Rail of search results, allowing your product to appear on “Page 1” of organic search results. Page 1 ad placements For example, the shopper may be looking for “Bulgarian Rose Soap”. Customer types a search term AD PLACEMENTS ON AMAZON.COM Right Rail Placement
  4. 4. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING Vendor Ad Placements Some Ad placements, like this one below the “Add to Cart” button, are only available to Vendors (Amazon’s wholesale program) Product Detail Page Placements Ads for your product can appear on the pages of your direct competitors AD PLACEMENTS ON AMAZON.COM Product Detail Page Placement
  5. 5. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING Paid traffic which converts hips to consolidate organic rank for the same keywords HELPS ORGANIC RANK MEASURABLE ROI PPC campaigns track a Advertising Cost of Sales to effectively track your ROI Total budgets can be as little as $5 per day and $0.05 per click LOW MINIMUM SPEND Broad, phrase, and exact match keyword types make ads more targeted based on search intent KEYWORD TYPES Ads are only shown to shoppers who search using the keywords that you bid on RELEVANT TRAFFIC Relevant traffic means that shoppers are more likely to buy, or “convert", which helps HIGH CONVERSION ADS DRIVE PROFITABLE TRAFFIC Paid traffic should be efficient and effective
  6. 6. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING Exact Match Phrase Match Broad Match Top of the funnel, search terms and keywords which may relate to your product. Example, “Pink Slipper, Comfy Slipper” Specific search term with clear buying intent. Example, “Size 8 Pink House Slipper” Middle of the funnel, exploratory search terms. Example, “Slippers for Ladies” Amazon currently offers three primary types of keywords, which can be used to target shoppers at different stages in the buying lifecycle. Negative Keywords can also be used to exclude your product from displaying for specific search terms. THE KEYWORD FUNNEL 3 MAIN TYPES OF KEYWORDS And when to use them BROAD EXACT PHRASE
  7. 7. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING Creating an ad budget first involves consideration of the total budget available, as well as a target ROI. There is no “ideal” budget or target ROI that can be applied across the board - it depends on your product category, competition, seasonality, and profitability. PPC Ad Budgets Understand what percentage of the product selling price can be comfortably allocated to advertising, on a per-SKU basis if necessary. AD SPEND AS A % OF SELLING PRICE Once ad campaigns are set up, you can further allocate spend to specific campaigns based on performance, product profitability, seasonality, etc. CAMPAIGN-LEVEL BUDGET A fixed budget that can be spent on advertising each week or month. WEEKLY OR MONTHLY BUDGET HOW MUCH TO SPEND ON SPONSORED PRODUCTS Where, When and How Much
  8. 8. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING WHEN TO IMPLEMENT PAID ADS The Bobsled Marketing Product Launch Program A/B Split Testing of product listings
 Post purchase emails to customers Testing and refining ad campaign ONGOING Sponsored Products drives a large volume of “qualified” traffic that converts into sales PAID ADS Compelling product descriptions 
 Get genuine customer reviews Product & lifestyle images OPTIMIZE Conduct keyword analysis
 Upload assortment to Amazon catalog LISTING SETUP
  9. 9. WWW.BOBSLEDMARKETING.COMBOBSLED MARKETING AMAZON LAUNCH & OPTIMIZATION DONE FOR YOU HOW WE WORK We partner with brands on a revenue-share basis, so we’re as invested in getting results as you are. CONTACT INFO info@bobsledmarketing.com (646) 561-9936 WHAT WE DO Help brands to launch and optimize their product assortment on Amazon (US, UK and Europe) with our done-for-you service.

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