Use of the Internet
Using the Internet as a research method is
growing because of ―the speed, ease, and cost
of conducting an internet-based study‖ (Siah,
2005, p. 115).
Internet surveys are more accurate than paper
and pencil surveys, and data collection and
processing is automatic and faster (Schaefer &
Dillman, 1998; Wright, Aquilino, & Supple,
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Data collection is easier and more flexible to
Internet surveys mitigate ―non-response,
unpredictable uniformity on response, slow
replies, possible misinterpretation of questions,
and costly follow-up‖ (Hagen, 2003, p. 169).
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The major issues surrounding Internet research
response and dropout rates
web survey design
(Andrews, Nonnecke, & Preece, 2003; Birnbaum, 2004; Oppermann, 1995; Siah, 2005; Truell, 2003)
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In response to these concerns:
Links for the instrument uses automatic Secure
Socket Layer (SSL) encoding
An industry standard encryption technology
Ensures that no one else has access to the
data and provides another added layer of
SSL technology encrypts data that passes
between servers, the end-user (researcher)
and survey respondents
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The survey, by design:
Is ―in a logical sequence that is readable,
interesting, and easy to response to‖ (Hagan,
2003, p. 152).
Assessment reliability can be reduced when
questions on instruments are confusing,
unclear, ambiguous, and procedures of
assessment are not standardized (Rudner,
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Andrews, D., Nonnecke, B., & Preece, J. (2003). Electronic survey methodology: A case study in
reaching hard-to-involve internet users. International Journal of Human–Computer Interaction,
Birnbaum, M. H. (2004). Human research and data collection via the Internet. Annual Review of
Psychology, 55(1), 803-832.
Hagan, F. E. (2003). Research methods in criminal justice and criminology (6th ed.). New York: Allyn
Oppermann, M. (1995). E-mail surveys—Potential and pitfalls. Marketing Research, 7(3), 29-33.
Sigh, C. Y. (2005). All that glitters is not gold: Examining the perils and obstacles in collecting data on
the internet. International Negotiation, 10, 115-130.
Schaeffer, D. R., & Dillman, D. A. (1998). Development of a standard e-mail methodology: Results of
an experiment. Public Opinion Quarterly, 62(3), 378-397.
Rudner, L. M. (1993). Test evaluation. Retrieved November 8, 2006, from http://www.ericae.net
Truell, A. D. (2003). Use of internet tools for survey research. Information Technology, Learning, and
Performance Journal, 21(1), 31-37.
Wright, D. L., Aquilino, W. S., & Supple, A. J. (1998). A comparison of computer-assisted and paper-
and-pencil self-administered questionnaires in a survey on smoking, alcohol, and drug use.
Public Opinion Quarterly, 62(3), 331-353.
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For more information on Internet-based research,
workload/time studies, and surveys, contact:
The Kipp Group, LLC
Consulting and Training
1246 Divot Drive
Wescosville, Pennsylvania 18106-9620
Phone, Voice Mail & Fax: 610.398.9733