Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Internet Based Research

Overview of Internet-Based Research (March 2009)

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Internet Based Research

  1. 1. Internet-Based Research The Kipp Group 1
  2. 2. Use of the Internet  Using the Internet as a research method is growing because of ―the speed, ease, and cost of conducting an internet-based study‖ (Siah, 2005, p. 115).  Internet surveys are more accurate than paper and pencil surveys, and data collection and processing is automatic and faster (Schaefer & Dillman, 1998; Wright, Aquilino, & Supple, 1998). The Kipp Group 2
  3. 3.  Data collection is easier and more flexible to control.  Internet surveys mitigate ―non-response, unpredictable uniformity on response, slow replies, possible misinterpretation of questions, and costly follow-up‖ (Hagen, 2003, p. 169). The Kipp Group 3
  4. 4. Major Issues  The major issues surrounding Internet research are:  Confidentiality  security issues  response and dropout rates  restricted access  web survey design (Andrews, Nonnecke, & Preece, 2003; Birnbaum, 2004; Oppermann, 1995; Siah, 2005; Truell, 2003) The Kipp Group 4
  5. 5. In response to these concerns:  Links for the instrument uses automatic Secure Socket Layer (SSL) encoding  An industry standard encryption technology  Ensures that no one else has access to the data and provides another added layer of security  SSL technology encrypts data that passes between servers, the end-user (researcher) and survey respondents The Kipp Group 5
  6. 6. The survey, by design:  Is ―in a logical sequence that is readable, interesting, and easy to response to‖ (Hagan, 2003, p. 152).  Assessment reliability can be reduced when questions on instruments are confusing, unclear, ambiguous, and procedures of assessment are not standardized (Rudner, 1993). The Kipp Group 6
  7. 7. References Andrews, D., Nonnecke, B., & Preece, J. (2003). Electronic survey methodology: A case study in reaching hard-to-involve internet users. International Journal of Human–Computer Interaction, 16(2), 185–210. Birnbaum, M. H. (2004). Human research and data collection via the Internet. Annual Review of Psychology, 55(1), 803-832. Hagan, F. E. (2003). Research methods in criminal justice and criminology (6th ed.). New York: Allyn and Bacon. Oppermann, M. (1995). E-mail surveys—Potential and pitfalls. Marketing Research, 7(3), 29-33. Sigh, C. Y. (2005). All that glitters is not gold: Examining the perils and obstacles in collecting data on the internet. International Negotiation, 10, 115-130. Schaeffer, D. R., & Dillman, D. A. (1998). Development of a standard e-mail methodology: Results of an experiment. Public Opinion Quarterly, 62(3), 378-397. Rudner, L. M. (1993). Test evaluation. Retrieved November 8, 2006, from http://www.ericae.net Truell, A. D. (2003). Use of internet tools for survey research. Information Technology, Learning, and Performance Journal, 21(1), 31-37. Wright, D. L., Aquilino, W. S., & Supple, A. J. (1998). A comparison of computer-assisted and paper- and-pencil self-administered questionnaires in a survey on smoking, alcohol, and drug use. Public Opinion Quarterly, 62(3), 331-353. The Kipp Group 7
  8. 8. For more information on Internet-based research, workload/time studies, and surveys, contact: The Kipp Group, LLC Consulting and Training 1246 Divot Drive Shepherd Hills Wescosville, Pennsylvania 18106-9620 Phone, Voice Mail & Fax: 610.398.9733 Web: kippgrp.homeip.net Email: kippgrp@ptd.net

    Be the first to comment

    Login to see the comments

Overview of Internet-Based Research (March 2009)

Views

Total views

758

On Slideshare

0

From embeds

0

Number of embeds

4

Actions

Downloads

19

Shares

0

Comments

0

Likes

0

×