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designing   beautiful  apps <ul><li>  kintan  brahmbhatt </li></ul><ul><ul><ul><ul><li>contact: ct: : ct:  me </li></ul></...
who? <ul><li>entrepreneur </li></ul><ul><li>hacker </li></ul><ul><li>designer </li></ul><ul><li>painter </li></ul><ul><li>...
self expression & social graph
self expression & social graph
self expression & social graph
self expression & social graph
from > to
self expression & social graph
but, after f8
but, after f8 Too much spam The user  either ignores the notifications or blocks them, thus closing an important viral cha...
But, after f8 Forcing the user to invite friends! The user is forced to invite friends before using the core functionality...
but, after f8 Which application is this? The user is misguided to click on an ad,  by positioning the ad as a native featu...
but, after f8 Is this beautiful? This seems to be approaching the pre-facebook self-expression age!
so what ? How many boxes do you click? Most click only one
so what ? Profile Profile links Left menu News Feed Mini-Feed Everything disabled What’s the point?
today’s message: <ul><li>Why does it make business sense to create beautiful apps? </li></ul><ul><li>What makes an app bea...
1.  why   beautiful makes sense? <ul><ul><li>think  XBOX 360 </li></ul></ul><ul><ul><li>think iPod, iPhone </li></ul></ul>...
2.  what   makes it beautiful? <ul><ul><li>App should  not be ugly </li></ul></ul><ul><ul><ul><li>No forced invites </li><...
3.  how to  design it? <ul><ul><li>Rome was NOT built in a day:  spend time </li></ul></ul><ul><ul><ul><li>Define the targ...
sketch: designing
sketch: designing
details: designing
today’s message: <ul><li>Why does it make business sense to create beautiful apps? </li></ul><ul><li>What makes an app bea...
disclaimer <ul><li>All thoughts are my personal opinion and does not reflect the view point of my employer – Microsoft Cor...
thank you <ul><li>Jeff Lawson Jalpa Brahmbhatt Meghna Patel Reza, Aaron and Kenneth Sean Olson Sujal Patel  Karna Shukla D...
 
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Designing Beautiful Applications

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Facebook developers garage, Seattle, Kintan Brahmbhatt

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Designing Beautiful Applications

  1. 1. designing beautiful apps <ul><li> kintan brahmbhatt </li></ul><ul><ul><ul><ul><li>contact: ct: : ct: me </li></ul></ul></ul></ul>
  2. 2. who? <ul><li>entrepreneur </li></ul><ul><li>hacker </li></ul><ul><li>designer </li></ul><ul><li>painter </li></ul><ul><li>blogger </li></ul><ul><li>program manager </li></ul><ul><li>traveler </li></ul>
  3. 3. self expression & social graph
  4. 4. self expression & social graph
  5. 5. self expression & social graph
  6. 6. self expression & social graph
  7. 7. from > to
  8. 8. self expression & social graph
  9. 9. but, after f8
  10. 10. but, after f8 Too much spam The user either ignores the notifications or blocks them, thus closing an important viral channel
  11. 11. But, after f8 Forcing the user to invite friends! The user is forced to invite friends before using the core functionality of an app Are you kidding me?
  12. 12. but, after f8 Which application is this? The user is misguided to click on an ad, by positioning the ad as a native feature of the application
  13. 13. but, after f8 Is this beautiful? This seems to be approaching the pre-facebook self-expression age!
  14. 14. so what ? How many boxes do you click? Most click only one
  15. 15. so what ? Profile Profile links Left menu News Feed Mini-Feed Everything disabled What’s the point?
  16. 16. today’s message: <ul><li>Why does it make business sense to create beautiful apps? </li></ul><ul><li>What makes an app beautiful? </li></ul><ul><li>How to engineer a “beautiful” app? </li></ul><ul><li>* bonus: sneak peek at </li></ul>
  17. 17. 1. why beautiful makes sense? <ul><ul><li>think XBOX 360 </li></ul></ul><ul><ul><li>think iPod, iPhone </li></ul></ul><ul><ul><li>think Dyson vacuum cleaners </li></ul></ul><ul><ul><li>think Amazon’s recommendation system </li></ul></ul><ul><ul><li>think Trek bicycles </li></ul></ul>
  18. 18. 2. what makes it beautiful? <ul><ul><li>App should not be ugly </li></ul></ul><ul><ul><ul><li>No forced invites </li></ul></ul></ul><ul><ul><ul><li>No spam </li></ul></ul></ul><ul><ul><ul><li>No clutter in the user interface </li></ul></ul></ul><ul><ul><li>App should add value </li></ul></ul><ul><ul><ul><li>Meaningful applications = beautiful applications </li></ul></ul></ul><ul><ul><li>App should exceed user’s expectations </li></ul></ul><ul><ul><ul><li>Actual Outcome > Desired Outcome </li></ul></ul></ul>
  19. 19. 3. how to design it? <ul><ul><li>Rome was NOT built in a day: spend time </li></ul></ul><ul><ul><ul><li>Define the target user/persona </li></ul></ul></ul><ul><ul><ul><li>Optimize the app for that persona </li></ul></ul></ul><ul><ul><ul><li>Prioritize scenarios </li></ul></ul></ul><ul><ul><li>Sketch > think > sketch > think > sketch </li></ul></ul><ul><ul><ul><li>Sketch on paper, whiteboard or tablet </li></ul></ul></ul><ul><ul><ul><li>Do a quick html story-board </li></ul></ul></ul><ul><ul><ul><li>Don’t ever start coding without it </li></ul></ul></ul><ul><ul><li>Ask for feedback & incorporate the feedback </li></ul></ul><ul><ul><ul><li>Ask through your social graph </li></ul></ul></ul><ul><ul><ul><li>Listen carefully and take notes </li></ul></ul></ul><ul><ul><ul><li>Incorporate the feedback and ask again </li></ul></ul></ul><ul><ul><ul><li>repeat </li></ul></ul></ul>
  20. 20. sketch: designing
  21. 21. sketch: designing
  22. 22. details: designing
  23. 23. today’s message: <ul><li>Why does it make business sense to create beautiful apps? </li></ul><ul><li>What makes an app beautiful? </li></ul><ul><li>How to engineer a “beautiful” app? </li></ul><ul><li>* bonus: sneak peek at </li></ul>
  24. 24. disclaimer <ul><li>All thoughts are my personal opinion and does not reflect the view point of my employer – Microsoft Corporation. </li></ul><ul><li>All applications and brands mentioned in the presentations reserve their trademark/copyright and are mentioned purely for informational purposes. </li></ul><ul><li>All applications used as an example for pointing out features that are not considered “beautiful” according to this presentation are very successful applications and I admire them for their growth. I’ve just pointed out a few features that could be improved. </li></ul>
  25. 25. thank you <ul><li>Jeff Lawson Jalpa Brahmbhatt Meghna Patel Reza, Aaron and Kenneth Sean Olson Sujal Patel Karna Shukla Dhaval Shah Tapan Shah Vanita Rathod Andre Mohr Joseph Fletcher Vaibhav Bhandari Nirav Patel Alexander Lash Neha Monga Abhishek Chitlangia Pavan JV David Parkinson Phil Crosby Raghav Kher John Arackaparambil Mrigankka Fotedar Zeenat Arsiwalla Shish Shridhar </li></ul>

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