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E-commerce & Social Shopping

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Comment intégrer les médias sociaux à son site ? Quels réseaux sociaux privilégier ? Comment faire le lien entre son site et ses interfaces sociales ? Comment recruter des fans et créer une communauté susceptibles de faire la promotion de ses produits ?

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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E-commerce & Social Shopping

  1. 1. // Médias Sociaux : Quels Sont les Leviers Webmarketing Indispensables Lors du Lancement d’un Site E-Commerce ? // Webinar / 8 Mars 2012mercredi 7 mars 2012
  2. 2. ?mercredi 7 mars 2012 ‣Organisme de formation dédié aux métiers du Webmarketing ‣Associé à lagence Kinoa
  3. 3. ‣ Médias sociaux & E-commerce ‣ Les habitudes de consommation ont changé ‣ Médias sociaux : les derniers chiffres ! ‣ La naissance du Social Commerce ‣ Les actions à mettre en oeuvre ‣ Nos offres autour des médias sociaux ‣ Bibliographiemercredi 7 mars 2012
  4. 4. Du consommateur au consomacteur !mercredi 7 mars 2012
  5. 5. mercredi 7 mars 2012 L’usage des médias sociaux transforme la règle du jeu marketing
  6. 6. ‣ Médias sociaux & E-commerce ‣ Les habitudes de consommation ont changé ‣ Médias sociaux : les derniers chiffres ! ‣ La naissance du Social Commerce ‣ Les actions à mettre en oeuvre ‣ Nos offres autour des médias sociaux ‣ Bibliographiemercredi 7 mars 2012
  7. 7. Médias sociaux : les derniers chiffres ! ‣ Facebook compte 800 millions dinscrits à travers le monde ‣ 80% des internautes français utilisent au moins un réseau social ‣ 80% des consommateurs souhaitent dialoguer avec les marques sur Internet ‣ 78% des internautes font confiance aux recommandations de leur pairs sur les médias sociaux (contre 14% seulement pour la publicité) ‣ 74% des internautes ont une image plus positive des marques qui engagent la conversation sur les médias sociauxmercredi 7 mars 2012
  8. 8. ‣ Médias sociaux & E-commerce ‣ Les habitudes de consommation ont changé ‣ Médias sociaux : les derniers chiffres ! ‣ La naissance du Social Commerce ‣ Les actions à mettre en oeuvre ‣ Nos offres autour des médias sociaux ‣ Bibliographiemercredi 7 mars 2012
  9. 9. Vous avez dit Social Commerce ? L’utilisation des médias sociaux définition du dans le commerce électronique Social pour stimuler les interactions et les Commerce interventions des internautes et faciliter la vente en ligne.mercredi 7 mars 2012
  10. 10. Les buts du Social Commerce ‣ Faire vivre une expérience aux consommateurs ‣ L’affect, élément clef du social commerce ‣ Aller chercher les consommateurs au coeur de leur utilisation d’internet : les médias sociaux sources : technofuturTICmercredi 7 mars 2012
  11. 11. L’influence de l’internaute Le social commerce vise à rendre le consommateur prescripteur auprès de son réseau d’influence social ‣ 78% des internautes font confiance aux recommandations de leurs pairs sur les médias sociaux (contre 14% seulement pour la publicité) ‣ 74% des internautes déclarent être influencés par l’avis d’un pair sur un forum ou une discussion en ligne, davantage que par une simple promotion sous la forme d’une communication descendante ‣ 38% des consommateurs estiment changer leur opinion après avoir lu un avis négatif sur les médias sociaux sources : livre blanc SCRMmercredi 7 mars 2012
  12. 12. Les médias sociaux et leurs utilisations dans le E-Commerce Un constat l’échec des boutiques Socialiser le site marchand sur les médias sociaux JC Penney A little market La marque ‣ Générer du trafic ‣ Améliorer la notoriété ‣ Augmenter les ventes Les ‣ Découvrir ‣ Etre conseillé ‣ Offres spéciales internautesmercredi 7 mars 2012
  13. 13. Médias sociaux & E-commerce : Etat des lieux ‣ 30 millions de Français achètent ‣ 46% des sites E-Commerce sur internet : +11% sur 1 an soit 3 souhaitent augmenter leur millions d’acheteurs en plus chiffre d’affaires ‣ 53% des internautes font entre 1 ‣ 38% veulent augmenter leur et 5 achats par mois visibilité ‣ 37,7 milliards d’euros dépensés ‣ 37% souhaitent développer un en ligne : +22% par rapport à canal de vente supplémentaire 2010 ‣ Plus de 100 000 sites marchands actifs : +23% ‣ 14 transactions par an et par acheteur en 2011 sources : FEVADmercredi 7 mars 2012
  14. 14. ‣ Médias sociaux & E-commerce ‣ Médias sociaux : les derniers chiffres ! ‣ Les habitudes de consommation ont changé ‣ La naissance du Social Commerce ‣ Les actions à mettre en oeuvre ‣ Nos offres autour des médias sociaux ‣ Bibliographiemercredi 7 mars 2012
  15. 15. Comment acquérir du trafic grâce aux réseaux sociaux ? ‣ Socialiser le site marchand : mettre en place les boutons de partage ‣ Mettre en place des applications sur votre boutique ‣ Tenir un blog sur un sujet intéressant vos clients ‣ Mener une campagne de RP 2.0 ‣ Solliciter votre communauté ‣ Utiliser les Facebook Ads sources : Locitamercredi 7 mars 2012
  16. 16. Quels réseaux sociaux privilégier ? ‣ Selon les objectifs poursuivis, les outils varient ‣ Dans une dimension commerciale en B2B, les réseaux dits professionnels seront préférés ‣ Connaitre sa cible pour aller là où elle se trouve sources : Locitamercredi 7 mars 2012
  17. 17. Site Archiduchesse ‣ démarche sociale ‣ ton décalé ‣ création d’une identité marquéemercredi 7 mars 2012
  18. 18. Site Vente-Amis ‣ logique sociale poussée à l’extrême ‣ vente privée en ligne auprès de sa communauté socialemercredi 7 mars 2012
  19. 19. Site Polyvore ‣ logique sociale poussée à l’extrême ‣ vente privée en ligne auprès de sa communauté socialemercredi 7 mars 2012
  20. 20. Site Pinterest ‣ stocker les images coup de coeur ‣ ajout d’une couche sociale à l’expérience e-commerce ‣ affiliationmercredi 7 mars 2012
  21. 21. En conclusion ‣ Création d’une logique sociale ‣ Socialisation des sites marchands ‣ La montée en puissance du M-Commercemercredi 7 mars 2012
  22. 22. Notre offre de services autour des médias sociaux ‣ Community management sous-traité ‣ Accompagnement à lélaboration dune stratégie "médias sociaux" ‣ Formation de vos équipes ‣ Mise en délégation de Community Management pour des missions de courte, moyenne ou longue duréemercredi 7 mars 2012
  23. 23. Bibliographie ‣ Livre blanc Social Commerce ‣ Social Commerce Lessons ‣ Quand le e-commerce rencontre le web d’aujourd’huimercredi 7 mars 2012
  24. 24. ‣ http://blog.kinoa.com ‣ http://twitter.com/kinoa Nous suivre ‣ http://twitter.com/little_gallou ‣ http://twitter.com/trupheme ‣ http://facebook.com/kinoamercredi 7 mars 2012

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