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RETHINKING DOMINO'S
EXPANSION PLAN
                     GROUP 6
          Presented By:
          Rahul Mahajan (P1027)
          Saloni Marphatia (P1028)
          Dhiraj Meshram (P1029)
          Arjun Mishra (P1030)
          Kinnar Majithia (P1026)
          Ankush Kiyani (P1025)
CASE EXPLANATION
   Pavan Bhatia’s expansion plan for Domino’s in
    India (1999)
   Plan to make Domino’s largest food chain in
    India
   Strategies used : Real Estate, outlets at
    corporate offices, cinema halls, college
    campus, small towns
   Innovate Strategies : IOC Tie-up, Jet Airways
   Problem faced during implementation
   Outcome
PROBLEMS
   Expansion strategy to ambitious
   Huge gap between projection and actual sales
   Stress on company owned outlets for
    expansion
     Huge  Infrastructure Cost
     Transportation Cost

     Location of Outlets

     Operation Cost

   Pricing
   Nationwide advertising campaign
POSSIBLE SOLUTIONS
   Movement from Company owned outlets to
    Franchisee owned outlets
   Extensive research before launch in new
    areas
   Start up with a pilot launch
   Spread out the expansion plan over a few
    years
   Advertising in areas where services are
    present
   Sound top level management
OUR LEARNINGS
   Focus on one’s core business
   Efficient advertising can boost business
   Analysis of real demand and projected
    demand
   Co-ordination among top management is
    essential
   Efficient cash flow management
APPLICATION IN PRACTICAL
LIFE
   MBA Entrance Exam
THANK YOU

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Dominos case

  • 1. RETHINKING DOMINO'S EXPANSION PLAN GROUP 6 Presented By: Rahul Mahajan (P1027) Saloni Marphatia (P1028) Dhiraj Meshram (P1029) Arjun Mishra (P1030) Kinnar Majithia (P1026) Ankush Kiyani (P1025)
  • 2. CASE EXPLANATION  Pavan Bhatia’s expansion plan for Domino’s in India (1999)  Plan to make Domino’s largest food chain in India  Strategies used : Real Estate, outlets at corporate offices, cinema halls, college campus, small towns  Innovate Strategies : IOC Tie-up, Jet Airways  Problem faced during implementation  Outcome
  • 3. PROBLEMS  Expansion strategy to ambitious  Huge gap between projection and actual sales  Stress on company owned outlets for expansion  Huge Infrastructure Cost  Transportation Cost  Location of Outlets  Operation Cost  Pricing  Nationwide advertising campaign
  • 4. POSSIBLE SOLUTIONS  Movement from Company owned outlets to Franchisee owned outlets  Extensive research before launch in new areas  Start up with a pilot launch  Spread out the expansion plan over a few years  Advertising in areas where services are present  Sound top level management
  • 5. OUR LEARNINGS  Focus on one’s core business  Efficient advertising can boost business  Analysis of real demand and projected demand  Co-ordination among top management is essential  Efficient cash flow management