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3teampresents
It is not a typo,it is French.For IVORY COASTbrand managementfinal project
Yamoussoukro(capital)Abidjan(largestcity)about ivory coastcountry profileAbout Ivory Coast Need Solution TargetAudience In...
Yamoussoukro(capital)Abidjan(largestcity)Developing*Countryabout ivory coastcountry profileAbout Ivory Coast Need Solution...
Yamoussoukro(capital)Abidjan(largestcity)InhabitantsMillion91about ivory coastcountry profileAbout Ivory Coast Need Soluti...
Yamoussoukro(capital)Abidjan(largestcity)Speak*French*InhabitantsMillion91&*Englishabout ivory coastcountry profileAbout I...
Yamoussoukro(capital)Abidjan(largestcity)Agricultureabout ivory coastcountry profileAbout Ivory Coast Need Solution Target...
Laurent*Gbagbo2010**PresidentAlassane*OuattaraOpponentabout ivory coastcivil warAbout Ivory Coast Need Solution TargetAudi...
By*2011,*the*violence*evolved*into*a*civil*war*–*3,000*people*killedToday*violence*is*still*very*much*alive
coastIvoryPoverty*LineMore*than*a*fifth*of*the*population*living*below*the*poverty*line.civil warMore*than*a*fifth*of*the*po...
InhabitantsMillion91Mobile Subscriber LinesMillion51 8.about ivory coasttelecommunicationsAbout Ivory Coast Need Solution ...
Rural AreasMajor Citiesabout ivory coasttelecommunicationsAbout Ivory Coast Need Solution TargetAudience Ingredient Brandi...
EducationPoor*QualityPrimary*School Secondary*School Universityabout ivory coasturgent issue: educationAbout Ivory Coast N...
Primary*School Secondary*School Universityin*September*2012Reopenedabout ivory coasturgent issue: educationAbout Ivory Coa...
Primary*School Secondary*School UniversityMany*Primary*and*Secondary*SchoolsRemain2Closedabout ivory coasturgent issue: ed...
Primary*School Secondary*SchoolUniversity22222222222222222222Children2Waiting*to*Return*to*School800,000about ivory coastu...
about ivory coasturgent issue: educationOne*out*of*two*children*between*the*ages*of*6*and*11*years*old*does*not*have*acces...
about ivory coasturgent issue: educationSouthNorthAttendanceSchool66%27%48%67%Rural*AreasUrban*AreasAbout Ivory Coast Need...
needurgent issue: educationTo Improve theInfrastructures ofSchool BuildingsTo Get More Teachers andEducational MaterialsAb...
aThe*Right*to*Basic*Educationneedurgent issue: educationAbout Ivory Coast Need Solution TargetAudience Ingredient Branding...
need60%less*thanof*primary*schoolUaged*children*enroll*each*yearAbout Ivory Coast Need Solution TargetAudience Ingredient ...
UnknownSOLUTIONKnownUnknownUnknownAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Di...
SOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic ...
SOLUTIONCercle LireAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
CalendrierContacterMiseMessageInternetAppelerMusique CaméraSOLUTIONCercle LireAbout Ivory Coast Need Solution TargetAudien...
NeigeSnowSOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Ge...
LE2FÉMININ2DES2NOMSun*mot*special*:un2homme2–*une*femmeun2garçon2–*une*filleSOLUTIONAbout Ivory Coast Need Solution TargetA...
Je*lai*connu*quand*il*avait*15*ans.*Jai*su*tout*de*suite*que*cétait*le*bon.*Je*ne*pouvais*lexpliquer*mais*je*le*savais.*Me...
Bonjour,*madame,*estUce*que*je*pourrais*vous*renseigner?*“”Oui,*ce*tableau*mintéresse.“”SOLUTIONAbout Ivory Coast Need Sol...
NTEST203E I G ESOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution ...
target audienceChildren*who*are*between*6-*12*years*old*living*in*rural*areas*of*Ivory*CoastAbout Ivory Coast Need Solutio...
positioningQuality*Education*through*Innovative*TechnologyAbout Ivory Coast Need Solution TargetAudience Ingredient Brandi...
INGREDIENT BRANDINGAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
INGREDIENT BRANDINGAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
INGREDIENT BRANDINGSimilar*mission*Advocate*for*education*Partnership*with*UNICEFWellUknown*brandAbout Ivory Coast Need So...
objectiveTchelibeguevogoVillage75%*of*children*between*6U12*years*old*in*TchelibeguevogoTo2Engage2ShortTermAbout Ivory Coa...
objectiveTchelibeguevogoVillage75%*of*children*between*6U12*years*old*in*Tchelibeguevogo75%*of*children*between*6U12*years...
messageRadio*Al*BayaneAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution B...
messageCurrent*education*Needsituation*and*issuesAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositio...
messageCurrent*education*Connecting*communities*NeedSolutionsituation*and*issuesthrough*the*power*of*knowledgeAbout Ivory ...
messageSuccessful*Precedent2005*U*2007Community*radio*stationsIncrease*in*school*attendanceAbout Ivory Coast Need Solution...
messageRadioTelevision40% 1%About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribu...
DistributionGeneral*lack*of*commerce*and*retail*centers*across*the*countryRural*setting*of*TchelibeguevogoAbout Ivory Coas...
DistributionFreeAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geo...
DistributionExperienced*and*RespectedBack*to*School*Initiative*with*the*Ministry*of*EducationAbout Ivory Coast Need Soluti...
CalendrierContacterMiseMessageInternetAppelerMusiqueCaméraOperator14:45distributionAbout Ivory Coast Need Solution TargetA...
CalendrierContacterMiseMessageInternetAppelerMusiqueCaméraOperator14:45distributionAbout Ivory Coast Need Solution TargetA...
cercle launchThe*CellTchelibeguevogo*Village*Snowball*EffectUrgent*NeedsAbout Ivory Coast Need Solution TargetAudience Ingr...
btl-launch campaignSanta in Ivory CoastAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Messa...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
snowbtl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL ...
TchelibeguevogoVillagegeographic expansionAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Me...
TchelibeguevogoVillagegeographic expansionAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Me...
TchelibeguevogoVillagegeographic expansionAbidjanAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositio...
korhogoferkessedougoudabakalabouakekatioladaoukrodimbokroadzopeabengourouagbovilledivogagnoalakotasoubresan-pedrodananeman...
korhogoferkessedougoudabakalabouakekatioladaoukrodimbokroadzopeabengourouagbovilledivogagnoalakotasoubresan-pedrodananeman...
Brand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geo...
primary & secondary SchoolsCercle Lire Cercle Math CercleScienceBrand extensionsAbout Ivory Coast Need Solution TargetAudi...
primary & secondary SchoolsCercle LireuniversitiesCercle Math CercleScienceCerclePsychologieCercleAgricultureBrand extensi...
Governmentsupportedwebsitetélécharger*/*downloadCalendrierContacterMiseMessageInternetAppelerMusique Cercle LireCaméraCerc...
questions?
THANK YOUmerrychristmasearly
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Ivory coast / Case Analysis Presentation (Emerson College)

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It is the file of presentation slides of Brand Management course (Emerson College). Copyright © 2013 by Yann Tong, All Rights Reserved.

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Ivory coast / Case Analysis Presentation (Emerson College)

  1. 1. 3teampresents
  2. 2. It is not a typo,it is French.For IVORY COASTbrand managementfinal project
  3. 3. Yamoussoukro(capital)Abidjan(largestcity)about ivory coastcountry profileAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
  4. 4. Yamoussoukro(capital)Abidjan(largestcity)Developing*Countryabout ivory coastcountry profileAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
  5. 5. Yamoussoukro(capital)Abidjan(largestcity)InhabitantsMillion91about ivory coastcountry profileAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
  6. 6. Yamoussoukro(capital)Abidjan(largestcity)Speak*French*InhabitantsMillion91&*Englishabout ivory coastcountry profileAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
  7. 7. Yamoussoukro(capital)Abidjan(largestcity)Agricultureabout ivory coastcountry profileAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
  8. 8. Laurent*Gbagbo2010**PresidentAlassane*OuattaraOpponentabout ivory coastcivil warAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  9. 9. By*2011,*the*violence*evolved*into*a*civil*war*–*3,000*people*killedToday*violence*is*still*very*much*alive
  10. 10. coastIvoryPoverty*LineMore*than*a*fifth*of*the*population*living*below*the*poverty*line.civil warMore*than*a*fifth*of*the*population*living*below*the*poverty*line.about ivory coastcivil warabout ivory coastcivil warAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  11. 11. InhabitantsMillion91Mobile Subscriber LinesMillion51 8.about ivory coasttelecommunicationsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  12. 12. Rural AreasMajor Citiesabout ivory coasttelecommunicationsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  13. 13. EducationPoor*QualityPrimary*School Secondary*School Universityabout ivory coasturgent issue: educationAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  14. 14. Primary*School Secondary*School Universityin*September*2012Reopenedabout ivory coasturgent issue: educationAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  15. 15. Primary*School Secondary*School UniversityMany*Primary*and*Secondary*SchoolsRemain2Closedabout ivory coasturgent issue: educationAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  16. 16. Primary*School Secondary*SchoolUniversity22222222222222222222Children2Waiting*to*Return*to*School800,000about ivory coasturgent issue: educationabout ivory coasturgent issue: educationAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  17. 17. about ivory coasturgent issue: educationOne*out*of*two*children*between*the*ages*of*6*and*11*years*old*does*not*have*access*to*primary*education.coastIvoryPrimary*SchoolAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  18. 18. about ivory coasturgent issue: educationSouthNorthAttendanceSchool66%27%48%67%Rural*AreasUrban*AreasAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  19. 19. needurgent issue: educationTo Improve theInfrastructures ofSchool BuildingsTo Get More Teachers andEducational MaterialsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  20. 20. aThe*Right*to*Basic*Educationneedurgent issue: educationAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  21. 21. need60%less*thanof*primary*schoolUaged*children*enroll*each*yearAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensionsurgent issue: education
  22. 22. UnknownSOLUTIONKnownUnknownUnknownAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  23. 23. SOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  24. 24. SOLUTIONCercle LireAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions(*Circle*Reading*)
  25. 25. CalendrierContacterMiseMessageInternetAppelerMusique CaméraSOLUTIONCercle LireAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  26. 26. NeigeSnowSOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  27. 27. LE2FÉMININ2DES2NOMSun*mot*special*:un2homme2–*une*femmeun2garçon2–*une*filleSOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  28. 28. Je*lai*connu*quand*il*avait*15*ans.*Jai*su*tout*de*suite*que*cétait*le*bon.*Je*ne*pouvais*lexpliquer*mais*je*le*savais.*Mes*parents*ne*me*laissaient*jamais*sortir.*Ainsi*nous*devions*toujoursnous*voir*en*cachette.*Mes*parents*ne*savaient*pas*mais*remarquaient*que*quelque*chose*nétait*pas*normal.Le*BonSOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  29. 29. Bonjour,*madame,*estUce*que*je*pourrais*vous*renseigner?*“”Oui,*ce*tableau*mintéresse.“”SOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  30. 30. NTEST203E I G ESOLUTIONAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  31. 31. target audienceChildren*who*are*between*6-*12*years*old*living*in*rural*areas*of*Ivory*CoastAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  32. 32. positioningQuality*Education*through*Innovative*TechnologyAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  33. 33. INGREDIENT BRANDINGAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  34. 34. INGREDIENT BRANDINGAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand ExtensionsCercle Lire
  35. 35. INGREDIENT BRANDINGSimilar*mission*Advocate*for*education*Partnership*with*UNICEFWellUknown*brandAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand ExtensionsCercle Lire
  36. 36. objectiveTchelibeguevogoVillage75%*of*children*between*6U12*years*old*in*TchelibeguevogoTo2Engage2ShortTermAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  37. 37. objectiveTchelibeguevogoVillage75%*of*children*between*6U12*years*old*in*Tchelibeguevogo75%*of*children*between*6U12*years*old*in*Ivory*CoastTo2Engage2To2Reach2ShortTermLongTermAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  38. 38. messageRadio*Al*BayaneAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  39. 39. messageCurrent*education*Needsituation*and*issuesAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  40. 40. messageCurrent*education*Connecting*communities*NeedSolutionsituation*and*issuesthrough*the*power*of*knowledgeAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  41. 41. messageSuccessful*Precedent2005*U*2007Community*radio*stationsIncrease*in*school*attendanceAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  42. 42. messageRadioTelevision40% 1%About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  43. 43. DistributionGeneral*lack*of*commerce*and*retail*centers*across*the*countryRural*setting*of*TchelibeguevogoAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  44. 44. DistributionFreeAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  45. 45. DistributionExperienced*and*RespectedBack*to*School*Initiative*with*the*Ministry*of*EducationAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  46. 46. CalendrierContacterMiseMessageInternetAppelerMusiqueCaméraOperator14:45distributionAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  47. 47. CalendrierContacterMiseMessageInternetAppelerMusiqueCaméraOperator14:45distributionAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  48. 48. cercle launchThe*CellTchelibeguevogo*Village*Snowball*EffectUrgent*NeedsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  49. 49. btl-launch campaignSanta in Ivory CoastAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  50. 50. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  51. 51. snowbtl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  52. 52. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  53. 53. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  54. 54. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  55. 55. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  56. 56. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  57. 57. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  58. 58. btl-launch campaignAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  59. 59. TchelibeguevogoVillagegeographic expansionAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  60. 60. TchelibeguevogoVillagegeographic expansionAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  61. 61. TchelibeguevogoVillagegeographic expansionAbidjanAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  62. 62. korhogoferkessedougoudabakalabouakekatioladaoukrodimbokroadzopeabengourouagbovilledivogagnoalakotasoubresan-pedrodananemanbouaflezuenoulamankonodaloaseguelatoubaboundialiodiennetingrelayamoussoukrosassandra dabou abidjanbondoukoubounaBrand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  63. 63. korhogoferkessedougoudabakalabouakekatioladaoukrodimbokroadzopeabengourouagbovilledivogagnoalakotasoubresan-pedrodananemanbouaflezuenoulamankonodaloaseguelatoubaboundialiodiennetingrelayamoussoukrosassandra dabou abidjanbondoukoubounaBrand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  64. 64. Brand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  65. 65. primary & secondary SchoolsCercle Lire Cercle Math CercleScienceBrand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  66. 66. primary & secondary SchoolsCercle LireuniversitiesCercle Math CercleScienceCerclePsychologieCercleAgricultureBrand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  67. 67. Governmentsupportedwebsitetélécharger*/*downloadCalendrierContacterMiseMessageInternetAppelerMusique Cercle LireCaméraCercle Math CercleScienceCerclePsychologieCercleAgricultureBrand extensionsAbout Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
  68. 68. questions?
  69. 69. THANK YOUmerrychristmasearly

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