Finding a Qualified Direct Response Copywriter


Published on

Several business people wind up tearing their head of hair apart when trying to get a very good primary result copy writer.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Finding a Qualified Direct Response Copywriter

  1. 1. Finding a Qualified Direct Response CopywriterMany business owners end up tearing their hair out when trying to find a good direct responsecopywriter. Outsourcing writing is now easier than ever before, as more and more freelanceexchange websites spring up with writers offering services for next to nothing.But theres acatch - although the availability of cheap writers has shot through the roof in recent years,finding qualified, experienced copywriters who know how to convert readers to customers isjust as hard as its ever been. Most of the writers calling themselves "copywriters" on freelanceexchange sites are new to the industry and completely green - they have simply heard they canmake a good buck as a copywriter, without even really understand what a copywriter does.Direct Response CopywriterDirect response is all about getting a desired reaction from a reader in the present. Its notabout building a relationship - although, of course, such a relationship helps increase theconversion rates of direct response copy. But really good direct response copy works to converta first time reader, who has had no experience of your product or business, into a buyer.This isa skill that very few writers have. Its built through careful study, experience, and trial and error.If you go hiring a dirt cheap wannabe copywriter from an exchange sites, you may find thatyour copy becomes part of that trial and error. What you want is a direct response writer whohas already been through the ringer of the industry, learning what works and what doesnt.Copywriting ServicesOf course, theres simply no such thing as a really great, cheap copywriter. Some are cheaperthan others, and provide similar quality work - rates are not necessarily the best indicator ofquality.You should always treat the process of hiring a copywriter as what it really is: aninvestment decision. Consider what youre making now from the product, and how much moreyou could be making if you had an expert direct response copywriter create new sales copy foryou. The fees you pay a copywriter should always be considered from this perspective, in termsof return on investment. Some copywriters charge high end clients thousands of dollars for asales page. Those clients are willing to pay, because they know theyll get their money backwithin a few months and then continuing earning. Thats a good investment.Marketing CopywriterMany writers try to build their entire business around using websites like Elance to find clients.But at the end of the day, a business website is a mark of a true professional. A copywriter orwriting service must have a website of their own if they want to be taken seriously by clients.A
  2. 2. website is also a chance for a writer to display their knowledge of writing, and explain whatthey can do for you as a client. If a writer lacks their own website, you have to question why -especially if they are a web specialist. Dont accept the excuse that theyre so busy working forclients that they dont have time to create their own site - serious business people always havetime to present a professional front to the world, no matter how busy they are. They maketime, because they know their image and online presence are important.Direct Response CopywritingUltimately, a direct response writers knowledge and past experiences will play a big role in theeffectiveness of your copy. If a copywriter cant produce impressive samples, this should beconsidered a red flag - unless he or she admits being new to the industry, and offers lower ratesin exchange for the experience and feedback. But again, in this scenario you run the risk ofhaving your copy become an experiment.Tom McSherry is a freelance copywriter and founderof Premium Online Writing. Tom was tired of seeing the Internet swamped with low-quality,disposable content created by low-budget freelance writers, so he created a service which aimsto provide a one-stop-shop for business owners for all their online writing needs. If youre tiredof searching for a competent copywriter for a direct response campaign, you can rest easy.Learn more about hiring direct response copywriters from Premium Online Writing.