Confessions of a Direct Response Copywriter


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Several business people wind up tearing their head of hair apart when trying to get a very good primary result copy writer.

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Confessions of a Direct Response Copywriter

  1. 1. Confessions of a Direct Response Copywriter Then you obviously understood a crucial thing: you need to make sure you hire the right guy. In fact, miss-hirings are one of the biggest expense for any business. So obviously, you're interested in knowing how to choose a freelance direct response copywriter. But how can you tell if he's the right one What are the signs to tell. How do you know you're not dealing with a smooth-talker who's great at promising, but not at delivering Well. I'm here to show you all the secret tip-offs and signs to help you out! There's a few crucial ways to tell: Direct Response Copywriter In fact, it's hard to find them trying to get new clients at all. They're most likely not only not proactively out there looking for you, but they're picky in what project they take on. Their main motivation is stunning results, not number of clients. So this is your first tip-off. Look for the guy who's picky and selective. The best way to tell this is if he insists on a pre-hiring consultation. He doesn't just accept any client that asks for a copywriter. No, he insists on talking to you first and doing a consult. Copywriting Services See... the guys who specialize in getting you to hire them, the smooth-talkers. They tend to speak hype. They're very vague and over-promising. Not your man however. He offers a 100% money-back guarantee with a specific promise of what results his copywriting will get you. He doesn't mess around. He speaks in numbers and percentages, not superlatives. When you do that consultation with him, notice where his focus goes. Is he primarily focusing on how he can get you to hire him, or is he genuinely trying to understand your needs and your business? Is he asking questions, probing to understand how he can increase your profits and your results. Marketing Copywriter I think the suggestion here is obvious. I know these 3 tips seem maybe even too simplistic, and too... easy Too common-sense But trust me, we all need reminding of them constantly. Chances are if you weren't reminded, just like most of us, you could have stumbled over one of these traps. Some of these guys are notorious smooth-talkers. They're great at spinning you with their promises, so you forget common sense, and never ask for that guarantee! So take these 3 tips in mind, and you're good to go. Look forward to tripling or quadrupling some of your sales. Direct Response Copywriting
  2. 2. Look, you don't necessarily want "creative", because good sales copy - and by that I mean sales copy which actually makes you money - is surprisingly formulaic and based on some very simple and very old fundamentals which have survived the test of the last few thousand years and aren't going to stop working before you and I are long dead and past caring. This is the kind of copy you'll get from a direct response copywriter.