Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
@rozemaryking
Pivotal Labs Confidential
@rozemaryking
Hi.
I’m a Product Manager
@pivotallabs
I’m @rozemaryking
@rozemaryking
Chapter Set-Up
@rozemaryking
@rozemaryking
Chapter Beta
@rozemaryking
@rozemaryking
Chapter Live
Will You Please Be Quiet, Please?
(Also a great book)
User Research Anti-Patterns
1. Not doing any
2. Not having clear goals
3. Talking to the wrong people
4. Tainting the inte...
Mistake 1. Not Doing Any
Mistake 1. Not Doing Any
Solution 1. Do them and don’t stop
Ask some why questions
Make a list of your assumptions
Prove the ROI
We learn something...
Solution 1. Do them and don’t stop
Mistake 2. Talking to the wrong people
Solution 2. Find your reps.
Reach deep into networks.
Utilize the tools that are at your
disposal.
Go where your customers...
Mistake 3. No clear goals
Solution 3. Define a learning objective
Understand your assumptions
Use appropriate fidelity.
Keep your list focused.
Solution 3. Define a learning objective
Guide to Design Mockup Fidelity
Mistake 4. Tainting the Interview
Solution 4. You’re not a friend
Build trust
Don’t tell them you care
Let them know their impact
“The worst thing that we c...
Solution 4. Questions. Less is more.
Start vague, get more specific
Act as if leading is death.
Get comfortable with silen...
Solution 4. Questions. Less is more.
Mistake 5. Not taking stock
Solution 5. Debrief
Don’t do this alone
Find the patterns
Prioritize
User Interview Download
Point Mapping
User Interview Best Practices
1. Do them and don’t stop
2. Find your reps
3. Define your learning objective
4. You’re not ...
@rozemaryking
Don’t take it personally.
Upcoming SlideShare
Loading in …5
×

Will You Please Be Quiet Please? How not to skew User Interviews in your Products Favor.

919 views

Published on

This talk discusses the common mistakes that teams make when executing user research, a common pattern is not allowing a enough space and silence around the user to allow their feedback to come through loud and clear. This talk calls out these anti-patterns and offer tips that will help new researchers avoid them.

Published in: Technology
  • If you’re struggling with your assignments like me, check out ⇒ www.WritePaper.info ⇐. My friend sent me a link to to tis site. This awesome company. After I was continuously complaining to my family and friends about the ordeals of student life. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. ⇒ www.WritePaper.info ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Will You Please Be Quiet Please? How not to skew User Interviews in your Products Favor.

  1. 1. @rozemaryking
  2. 2. Pivotal Labs Confidential @rozemaryking Hi. I’m a Product Manager @pivotallabs I’m @rozemaryking
  3. 3. @rozemaryking Chapter Set-Up
  4. 4. @rozemaryking
  5. 5. @rozemaryking Chapter Beta
  6. 6. @rozemaryking
  7. 7. @rozemaryking Chapter Live
  8. 8. Will You Please Be Quiet, Please? (Also a great book)
  9. 9. User Research Anti-Patterns 1. Not doing any 2. Not having clear goals 3. Talking to the wrong people 4. Tainting the interview 5. Not taking stock
  10. 10. Mistake 1. Not Doing Any
  11. 11. Mistake 1. Not Doing Any
  12. 12. Solution 1. Do them and don’t stop Ask some why questions Make a list of your assumptions Prove the ROI We learn something everyday and lots of times it’s what we learned the day before that was wrong. – Bill Vaughan
  13. 13. Solution 1. Do them and don’t stop
  14. 14. Mistake 2. Talking to the wrong people
  15. 15. Solution 2. Find your reps. Reach deep into networks. Utilize the tools that are at your disposal. Go where your customers are, not where you want them to be. –Sean Southey
  16. 16. Mistake 3. No clear goals
  17. 17. Solution 3. Define a learning objective Understand your assumptions Use appropriate fidelity. Keep your list focused.
  18. 18. Solution 3. Define a learning objective Guide to Design Mockup Fidelity
  19. 19. Mistake 4. Tainting the Interview
  20. 20. Solution 4. You’re not a friend Build trust Don’t tell them you care Let them know their impact “The worst thing that we can do is to make a product that people don’t want to use.” –Joanna Beltowski
  21. 21. Solution 4. Questions. Less is more. Start vague, get more specific Act as if leading is death. Get comfortable with silence
  22. 22. Solution 4. Questions. Less is more.
  23. 23. Mistake 5. Not taking stock
  24. 24. Solution 5. Debrief Don’t do this alone Find the patterns Prioritize
  25. 25. User Interview Download
  26. 26. Point Mapping
  27. 27. User Interview Best Practices 1. Do them and don’t stop 2. Find your reps 3. Define your learning objective 4. You’re not a friend + Less is More 5. Debrief (preferably with your team)
  28. 28. @rozemaryking Don’t take it personally.

×