Sports and Media By Michael Yagudayev
Questions <ul><li>How many of you like sports? </li></ul><ul><li>How many of you play sports? </li></ul><ul><li>How many o...
Sports Media that you are exposed to <ul><li>•  Television </li></ul><ul><li>•  Radio </li></ul><ul><li>•  Newspapers </li...
So What? <ul><li>Why does it matter? </li></ul><ul><li>The game has evolved because of the media </li></ul>
Basketball <ul><li>In 1891, 18 men at a YMCA, shooting a soccer ball into peach baskets using 13 rules written by James Na...
1891 vs. 2006
How the Game Changed <ul><li>Players are paid to play </li></ul><ul><li>There are thousands of people at the arena watchin...
How the Game Changed <ul><li>The media can make or break a player </li></ul><ul><li>Examples:  </li></ul><ul><li>Lebron Ja...
Use of Athletes in Advertising <ul><li>http://www.youtube.com/watch?v=liKnJ-ejztw </li></ul><ul><li>What comes to mind whe...
Use of Athletes in Advertising <ul><li>http://www.youtube.com/watch?v=4QWn-KhS1-0 </li></ul><ul><li>What comes to mind whe...
Use of Athletes in Advertising <ul><li>http://www.youtube.com/watch?v=dbmW7CY0sBw   </li></ul><ul><li>What comes to mind w...
Use of Athletes in Advertising <ul><li>Messages they are trying to send out: </li></ul><ul><li>Their product will enhance ...
Masculinity <ul><li>Recent studies on gender and sports media find that sports commentary reinforces perceptions of &quot;...
Masculinity <ul><li>Sports broadcasts focus heavily on violence in professional sports, often replaying and over-analyzing...
Femininity <ul><li>Female ads are rich cultural narratives created from multiple dialogues about the roles, athleticism, a...
Femininity <ul><li>The fantasy woman sports model possesses all the markers of female beauty in our culture </li></ul><ul>...
Conclusion <ul><li>Sports evolved from games played during leisure time to billion dollar businesses </li></ul><ul><li>The...
Ending Clip <ul><li>http://www.youtube.com/watch?v=O4AshJwDXS0   </li></ul>
The End
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Sports and Media

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Sports and Media

  1. 1. Sports and Media By Michael Yagudayev
  2. 2. Questions <ul><li>How many of you like sports? </li></ul><ul><li>How many of you play sports? </li></ul><ul><li>How many of you watch sports? </li></ul><ul><li>What kinds of commercials are on during sporting events? </li></ul><ul><li>What kinds of commercials are appealing to you? Why? </li></ul>
  3. 3. Sports Media that you are exposed to <ul><li>• Television </li></ul><ul><li>• Radio </li></ul><ul><li>• Newspapers </li></ul><ul><li>• Books </li></ul><ul><li>• Magazines </li></ul><ul><li>• Videogames </li></ul><ul><li>• Internet </li></ul><ul><li>• Movies </li></ul>
  4. 4. So What? <ul><li>Why does it matter? </li></ul><ul><li>The game has evolved because of the media </li></ul>
  5. 5. Basketball <ul><li>In 1891, 18 men at a YMCA, shooting a soccer ball into peach baskets using 13 rules written by James Naismith were the first basketball players </li></ul><ul><li>They played for fun in the winter to pass the time </li></ul><ul><li>They did not play for money and no one watched </li></ul>
  6. 6. 1891 vs. 2006
  7. 7. How the Game Changed <ul><li>Players are paid to play </li></ul><ul><li>There are thousands of people at the arena watching the game and millions of people watching or listening to the game on TV, the radio, or the internet </li></ul><ul><li>Every game is broadcasted, advertised, and written about before and afterwards </li></ul><ul><li>Predictions are made and bets are placed </li></ul>
  8. 8. How the Game Changed <ul><li>The media can make or break a player </li></ul><ul><li>Examples: </li></ul><ul><li>Lebron James and Carmelo Anthony </li></ul><ul><li>High school star vs. college star </li></ul><ul><li>Who should get the hype? </li></ul><ul><li>Who got the hype? </li></ul>
  9. 9. Use of Athletes in Advertising <ul><li>http://www.youtube.com/watch?v=liKnJ-ejztw </li></ul><ul><li>What comes to mind when the best male basketball player competes against the best female soccer player and they both use Gatorade? </li></ul>
  10. 10. Use of Athletes in Advertising <ul><li>http://www.youtube.com/watch?v=4QWn-KhS1-0 </li></ul><ul><li>What comes to mind when you see an athlete working hard to be the best and his choice of apparel and footwear is Nike? </li></ul>
  11. 11. Use of Athletes in Advertising <ul><li>http://www.youtube.com/watch?v=dbmW7CY0sBw </li></ul><ul><li>What comes to mind when you see an athlete making full court shots and using Powerade? </li></ul>
  12. 12. Use of Athletes in Advertising <ul><li>Messages they are trying to send out: </li></ul><ul><li>Their product will enhance your performance </li></ul><ul><li>If professionals use their product, you should too </li></ul>
  13. 13. Masculinity <ul><li>Recent studies on gender and sports media find that sports commentary reinforces perceptions of &quot;violent masculinity&quot; </li></ul><ul><li>By praising athletes who continue to play while injured </li></ul><ul><li>By using language of conflict and war to describe action, sports commentary reinforces violence and aggression as exciting and rewarding behavior </li></ul>
  14. 14. Masculinity <ul><li>Sports broadcasts focus heavily on violence in professional sports, often replaying and over-analyzing footage of graphic injuries, accidents and fights </li></ul><ul><li>Conflict between players of opposing teams is often created or inflated to promote upcoming games. </li></ul><ul><li>http:// www.youtube.com/watch?v = WwBaIom_oVA </li></ul>
  15. 15. Femininity <ul><li>Female ads are rich cultural narratives created from multiple dialogues about the roles, athleticism, and sexuality of women </li></ul><ul><li>The women’s bodies are photographed in certain ways to facilitate the male gaze and emphasize female sexuality </li></ul><ul><li>Female advertising is less about the sport itself and more about being a woman </li></ul><ul><li>http://www.youtube.com/watch?v=t0KwowL-ZTQ </li></ul>
  16. 16. Femininity <ul><li>The fantasy woman sports model possesses all the markers of female beauty in our culture </li></ul><ul><li>She has long hair (preferably blonde), large lips, and perfect skin </li></ul><ul><li>She is slender and has a flat stomach </li></ul><ul><li>Our fantasy woman is shaved, tanned, and her skin glistens with oil or water from the swimming pool </li></ul><ul><li>Similar to porn, the most important parts of her body are her butt and breasts </li></ul><ul><li>http://www.youtube.com/watch?v=xhLySS95hXg </li></ul><ul><li>http:// www.youtube.com/watch?v =2MzlY5ITx0U </li></ul>
  17. 17. Conclusion <ul><li>Sports evolved from games played during leisure time to billion dollar businesses </li></ul><ul><li>The media can create hype but they can take the hype away too </li></ul><ul><li>Male sports ad are aggressive while female sports ads are sexy </li></ul>
  18. 18. Ending Clip <ul><li>http://www.youtube.com/watch?v=O4AshJwDXS0 </li></ul>
  19. 19. The End

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