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Markus Sandelin
Digital Ship Bergen, 24.11.2016
HOW CAN A $20 TOASTER
AFFECT A $200M SHIP?
Markus Sandelin
linkedin.com/in/banton
“Big data is not a fad. We are just at the
beginning of a revolution that will touch
every business and every life on this...
“In the near future real world things like cars
and trucks, homes, machines and tools will be
connected to the internet in...
“IoT and big data together will cure cancer
and help Finland be good in football.”
- Keyser Soze
Wrong.
1. Intro: Big data and the internet of things
2. Topic: Smart data & connectivity
IoT enables objects to 

collect and exchange data.
The number of connected things is and has
been growing, soon reaching 10 billion. That
means the number of sensors is expl...
Big data is not a revolution either. 

We just have better tools to gather data.
There is more data generated in the last two
years than in the whole of written history.
Humans are really good at gathering stuff.
Often we don’t know what to do with it.
All the information gathered by all the
sensors in the world isn’t worth very much if
there isn’t an infrastructure in pla...
Done wrong or haphazardly, 

IoT can be a ticking timebomb.
Such as destroying the internet
Keeping up with security is not easy with a
single server, let alone 10 billion connected
devices.
Especially when we’re not updating them.
Cisco states: “We found that 106,000 of the
115,000 devices, or 92 percent, were ...
In short, IoT will probably cause the
apocalypse.
There’s an upside though: Increased
numbers requires a change in the way we do
things and think data.
We have to be smarte...
Big data allows us to use massive samples,
allowing greater accuracy and complex
research. It is still just data.
There’s a word for smart data, it’s called
EMPIRICAL RESEARCH.
As with any good research, preparation is
what makes us, our connectivity, data and
our research smart.
To succeed, we need to be three things:
1. Optimised

2. Fragmented

3. Accessible
1. OPTIMISATION
Since the world will have billions of data
nodes, sensors and things, we need to
optimise every transactio...
Optimisation starts at the first bit. We have
to design optimised solutions and use
existing, specialised ones as well.
We might have a 1Gbps connection and still
wait 25 seconds for a poorly made website
load. Performance is not just bandwid...
We need to think about each transaction
and its size. Can we serve stale content?
How stale is still viable? Can we use lo...
Netflix changed to
per-title bitrates
for streaming,
allowing them to
save 20% of their
bandwidth usage.
2. FRAGMENTATION
Having billions of new nodes will force us to
break data into microtransactions causing a
lot of fragment...
Fragmentation is really good for us! Humans
might like moving stones instead of sand
one grain at a time, but computers ar...
Currently we spend a lot of capacity in
communicating the status quo. That status
quo can become noise in the data analysi...
Instead, we should communicate on the
changes to data. Imagine you have 1000
fridges: If you would report all their stats ...
Instead of pulling bulky data, the connected
thing can push information about the
change, such as that four fridges have a...
Fragments are faster to encrypt and
decrypt, they are easier to transport in
sequence and they fit all bandwidths.
Even more so, instead of streams and
dedicated bitrates, we can triage the
packets based on their latency
requirements - k...
Facebook’s
engineers found a
way to decrease
the size of a 360°
video by 80% using
pyramid geometry
encoding and
view-depe...
3. ACCESSIBILITY
With billions of connected devices, building
walled gardens becomes crazy. The modern
web is about open t...
iPhone came out
nearly 10 years
ago.
There’s a massive
competition on who will
have the ecosystem to
rule them all, but those
structures are getting
harder and...
Using existing and already optimised
systems allows better security, integration
and thus better results from the start.
A...
Alvar’s team of
researchers used
existing technologies
like Unity to create a
low bandwidth
remote maintenance
solution in...
By using existing platforms and tools, we force
all parties to play by the same rules. Data is
what’s important and valuab...
Data should be readily and easily available
and most of all, understandable.
EXAMPLE 2
Facebook profile
”birthday": "11/03/1977", 

"gender": "male", 

"political": "Very Liberal", 

"likes": [

{”cat...
Dashboards are everywhere, but too
often they actually fail to convey the
relevant information for that person.
The data s...
So, the $20 toaster forces us to react to the growing
mass of connectivity and ways to do things.
To succeed, we need to be three things:
1. Optimised

2. Fragmented

3. Accessible
Unless we all die in the apocalypse.
Thanks for your time! Any questions?
Markus Sandelin
linkedin.com/in/banton
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How can a $20 toaster affect a $200M ship?

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Markus Sandelin's presentation in Digital Ship CIO Forum Bergen in November 2016 in Bergen, Norway.

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How can a $20 toaster affect a $200M ship?

  1. 1. Markus Sandelin Digital Ship Bergen, 24.11.2016 HOW CAN A $20 TOASTER AFFECT A $200M SHIP?
  2. 2. Markus Sandelin linkedin.com/in/banton
  3. 3. “Big data is not a fad. We are just at the beginning of a revolution that will touch every business and every life on this planet.” - Some dude online
  4. 4. “In the near future real world things like cars and trucks, homes, machines and tools will be connected to the internet in order to make our lives safer, more comfortable and environmentally friendly. This will disrupt most businesses and walks of life.” - Some company about the Internet of Things (IoT)
  5. 5. “IoT and big data together will cure cancer and help Finland be good in football.” - Keyser Soze
  6. 6. Wrong.
  7. 7. 1. Intro: Big data and the internet of things 2. Topic: Smart data & connectivity
  8. 8. IoT enables objects to 
 collect and exchange data.
  9. 9. The number of connected things is and has been growing, soon reaching 10 billion. That means the number of sensors is exploding.
 
 Yet, IoT is not a revolution, it’s an evolution.
  10. 10. Big data is not a revolution either. 
 We just have better tools to gather data.
  11. 11. There is more data generated in the last two years than in the whole of written history.
  12. 12. Humans are really good at gathering stuff. Often we don’t know what to do with it.
  13. 13. All the information gathered by all the sensors in the world isn’t worth very much if there isn’t an infrastructure in place to analyze it (in real time).
  14. 14. Done wrong or haphazardly, 
 IoT can be a ticking timebomb.
  15. 15. Such as destroying the internet
  16. 16. Keeping up with security is not easy with a single server, let alone 10 billion connected devices.
  17. 17. Especially when we’re not updating them. Cisco states: “We found that 106,000 of the 115,000 devices, or 92 percent, were not running the latest versions of software, exposing them to vulnerabilities.”
  18. 18. In short, IoT will probably cause the apocalypse.
  19. 19. There’s an upside though: Increased numbers requires a change in the way we do things and think data. We have to be smarter.
  20. 20. Big data allows us to use massive samples, allowing greater accuracy and complex research. It is still just data.
  21. 21. There’s a word for smart data, it’s called EMPIRICAL RESEARCH.
  22. 22. As with any good research, preparation is what makes us, our connectivity, data and our research smart.
  23. 23. To succeed, we need to be three things: 1. Optimised
 2. Fragmented
 3. Accessible
  24. 24. 1. OPTIMISATION Since the world will have billions of data nodes, sensors and things, we need to optimise every transaction.
  25. 25. Optimisation starts at the first bit. We have to design optimised solutions and use existing, specialised ones as well.
  26. 26. We might have a 1Gbps connection and still wait 25 seconds for a poorly made website load. Performance is not just bandwidth.
  27. 27. We need to think about each transaction and its size. Can we serve stale content? How stale is still viable? Can we use local storage to minimise traffic?
  28. 28. Netflix changed to per-title bitrates for streaming, allowing them to save 20% of their bandwidth usage.
  29. 29. 2. FRAGMENTATION Having billions of new nodes will force us to break data into microtransactions causing a lot of fragmentation.
  30. 30. Fragmentation is really good for us! Humans might like moving stones instead of sand one grain at a time, but computers are not human.
  31. 31. Currently we spend a lot of capacity in communicating the status quo. That status quo can become noise in the data analysis.
  32. 32. Instead, we should communicate on the changes to data. Imagine you have 1000 fridges: If you would report all their stats all the time, you would learn nothing.
  33. 33. Instead of pulling bulky data, the connected thing can push information about the change, such as that four fridges have a higher temperature than their standard operational variance. LOOK AT ME!
  34. 34. Fragments are faster to encrypt and decrypt, they are easier to transport in sequence and they fit all bandwidths.
  35. 35. Even more so, instead of streams and dedicated bitrates, we can triage the packets based on their latency requirements - kind of like logistics works globally.
  36. 36. Facebook’s engineers found a way to decrease the size of a 360° video by 80% using pyramid geometry encoding and view-dependent active bit rate streaming.
  37. 37. 3. ACCESSIBILITY With billions of connected devices, building walled gardens becomes crazy. The modern web is about open tools and platforms.
  38. 38. iPhone came out nearly 10 years ago.
  39. 39. There’s a massive competition on who will have the ecosystem to rule them all, but those structures are getting harder and harder to build and maintain.
  40. 40. Using existing and already optimised systems allows better security, integration and thus better results from the start. Also, projects get much simpler when you don’t have to build everything yourself.
  41. 41. Alvar’s team of researchers used existing technologies like Unity to create a low bandwidth remote maintenance solution in a few hours.
  42. 42. By using existing platforms and tools, we force all parties to play by the same rules. Data is what’s important and valuable, everything else is just ways to handle or gather it.
  43. 43. Data should be readily and easily available and most of all, understandable.
  44. 44. EXAMPLE 2 Facebook profile ”birthday": "11/03/1977", 
 "gender": "male", 
 "political": "Very Liberal", 
 "likes": [
 {”category": "Media/news/ publishing", 
 "name": "Forbes”},
 {”category": "Pet supplies", 
 "name":”Pedigree”}
 ] age-adult gender-male political-liberal likes-media likes-media-forbes likes-petsupplies
  45. 45. Dashboards are everywhere, but too often they actually fail to convey the relevant information for that person. The data shown should be reactive not a permanent template messaging about the status quo.
  46. 46. So, the $20 toaster forces us to react to the growing mass of connectivity and ways to do things.
  47. 47. To succeed, we need to be three things: 1. Optimised
 2. Fragmented
 3. Accessible
  48. 48. Unless we all die in the apocalypse.
  49. 49. Thanks for your time! Any questions?
  50. 50. Markus Sandelin linkedin.com/in/banton

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