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Internet Users in India & Digital Marketing Report

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India internet users, urban India internet users, internet usage rural India, internet penetration India, mobile internet users India, India internet usage devices, India digital advertising, online advertising India, mobile advertising India, social media advertising India, online advertising conversion India

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Internet Users in India & Digital Marketing Report

  1. 1. Internet Users in India & Digital Marketing Report Pallab Kakoti Blogs4Bytes.Wordpress.Com www.hshdsh.com
  2. 2. Total Internet Users India vs. Global
  3. 3. India Internet Users
  4. 4. India Internet Users Metros vs. Rest of India Active User: An individual who has used the Internet at least once in the last 1 month. Claimed Internet User: An individual who has used the Internet at any point in time in the past.
  5. 5. India Internet Users Urban India
  6. 6. India Internet Users Rural India
  7. 7. India Internet Users Urban Active Internet Users
  8. 8. India Internet Users Increasing User Penetration
  9. 9. India Internet Users Active Users Urban vs. Rural (2012)
  10. 10. India Internet Users Frequency of Usage
  11. 11. India Internet Users Usage Purpose Urban vs. Rural
  12. 12. India Internet Users Social Media Usage (June 2012)
  13. 13. India Internet Users Desktop vs. Mobile (2008 - 12)
  14. 14. India Internet Users Mobile Users (2009 - 15)
  15. 15. India Internet Users Mobile Usage of Online Services
  16. 16. India Internet Usage e-Commerce Industry
  17. 17. India Internet Users e-Commerce Websites
  18. 18. India Internet Users Total Users vs. Mobile Users vs. e-Commerce vs. Ads Total Internet population to touch 180mm 30 million new Internet users in 2013 20% growth in the Internet population. 38% are from Top 8 Metro*, 12% from 5-10 Small Metro*, and 29% from 2-5 Non-Metro* An Internet user in India on average is spending 13 hour per week this number will likely reach 16 hours per week in 2013 50 million or under 6% mobile users access Internet via mobile handsets In 2013 mobile Internet penetration will go up from 6% to 10% 2012 India E-Commerce reached $550 million in gross revenue E-Commerce to touch $900 million in gross revenue by end of 2013 India Internet advertising generated $300 million in revenue in 2012 and India Internet advertising can double in 2013 to reach $600 million *For Metro, Small Metro & Non-Metro, refer to Cities by Strata on Slide No. 3 Source: http://techcircle.vccircle.com/2013/02/01/2013-india-internet-outlook/ http://swaroopch.com/2008/11/03/internet-usage-in-india/
  19. 19. India Internet Users Rural Internet Users Rural India has 31 million Internet users & accessed at least once in the past month 38 million Internet users who have accessed Internet at least once in their lifetime 3.6 million Mobile Internet users, up by 7.2 times from 0.5 million users in 2010 75% of the rural Internet users access the Internet for Entertainment purposes 56% of the users make use of the Internet for communication purposes 50% of the users access educational services and online job sites 39% of the rural Internet users make use of social networking services 34% of the rural Internet users make use of e-commerce portals Penetration of claimed internet users* in rural India grown from 2.6% in 2010 to 4.6% in 2012 *Claimed Internet User: An individual who has used the Internet at any point in time in the past. Source: http://www.mxmindia.com/2012/08/i-cube-report-mobile-crucial-for-rural-india-to-access-net/ http://www.medianama.com/2012/09/223-i-cube-report-31-mn-rural-monthly-internet-users-3-6-mn-mobile-access-points/
  20. 20. India Internet Users Digital Ads Market Growth
  21. 21. India Internet Users Total Online Ads Spend (2011 - 13)
  22. 22. India Internet Users Industry Ads Spend (2010 - 12)
  23. 23. India Internet Users Industry Ads Spend (2011 - 13)
  24. 24. India Internet Users Display + SEO + SEM Ads Spend
  25. 25. India Internet Users Mobile + Social Media Ads Spend
  26. 26. India Internet Users Online Ads Market Trend
  27. 27. India Internet Users Online Ads Types Trend
  28. 28. India Internet Users Ads Conversion Ratio Chart
  29. 29. India Internet Users Online Ads User Attitude
  30. 30. For more from Pallab Kakoti, visit: http://blogs4bytes.wordpress.com http://pinterest.com/pallabkakoti/digital-marketing-tips/ http://pinterest.com/pallabkakoti/email-marketing-tips/ http://pinterest.com/pallabkakoti/seo-best-practices/ https://www.facebook.com/blogs4bytes https://twitter.com/blogs4bytes

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