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Internet Users in 
India & Digital 
Marketing Report 
Pallab Kakoti 
Blogs4Bytes.Wordpress.Com 
www.hshdsh.com
Total Internet Users 
India vs. Global
India Internet Users
India Internet Users 
Metros vs. Rest of India 
Active User: An individual 
who has used the Internet 
at least once in the last 
1 month. 
Claimed Internet User: An 
individual who has used 
the Internet at any point 
in time in the past.
India Internet Users 
Urban India
India Internet Users 
Rural India
India Internet Users 
Urban Active Internet Users
India Internet Users 
Increasing User Penetration
India Internet Users 
Active Users Urban vs. Rural (2012)
India Internet Users 
Frequency of Usage
India Internet Users 
Usage Purpose Urban vs. Rural
India Internet Users 
Social Media Usage (June 2012)
India Internet Users 
Desktop vs. Mobile (2008 - 12)
India Internet Users 
Mobile Users (2009 - 15)
India Internet Users 
Mobile Usage of Online Services
India Internet Usage 
e-Commerce Industry
India Internet Users 
e-Commerce Websites
India Internet Users 
Total Users vs. Mobile Users vs. e-Commerce vs. Ads 
Total Internet population to touch 180mm 
30 million new Internet users in 2013 
20% growth in the Internet population. 
38% are from Top 8 Metro*, 12% from 5-10 Small Metro*, and 29% from 2-5 Non-Metro* 
An Internet user in India on average is spending 13 hour per week 
this number will likely reach 16 hours per week in 2013 
50 million or under 6% mobile users access Internet via mobile handsets 
In 2013 mobile Internet penetration will go up from 6% to 10% 
2012 India E-Commerce reached $550 million in gross revenue 
E-Commerce to touch $900 million in gross revenue by end of 2013 
India Internet advertising generated $300 million in revenue in 2012 and 
India Internet advertising can double in 2013 to reach $600 million 
*For Metro, Small Metro & Non-Metro, refer to Cities by Strata on Slide No. 3 
Source: 
http://techcircle.vccircle.com/2013/02/01/2013-india-internet-outlook/ 
http://swaroopch.com/2008/11/03/internet-usage-in-india/
India Internet Users 
Rural Internet Users 
Rural India has 31 million Internet users & accessed at least once in the past month 
38 million Internet users who have accessed Internet at least once in their lifetime 
3.6 million Mobile Internet users, up by 7.2 times from 0.5 million users in 2010 
75% of the rural Internet users access the Internet for Entertainment purposes 
56% of the users make use of the Internet for communication purposes 
50% of the users access educational services and online job sites 
39% of the rural Internet users make use of social networking services 
34% of the rural Internet users make use of e-commerce portals 
Penetration of claimed internet users* in rural India grown from 2.6% in 2010 to 4.6% in 2012 
*Claimed Internet User: An individual who has used the Internet at any point in time in the past. 
Source: 
http://www.mxmindia.com/2012/08/i-cube-report-mobile-crucial-for-rural-india-to-access-net/ 
http://www.medianama.com/2012/09/223-i-cube-report-31-mn-rural-monthly-internet-users-3-6-mn-mobile-access-points/
India Internet Users 
Digital Ads Market Growth
India Internet Users 
Total Online Ads Spend (2011 - 13)
India Internet Users 
Industry Ads Spend (2010 - 12)
India Internet Users 
Industry Ads Spend (2011 - 13)
India Internet Users 
Display + SEO + SEM Ads Spend
India Internet Users 
Mobile + Social Media Ads Spend
India Internet Users 
Online Ads Market Trend
India Internet Users 
Online Ads Types Trend
India Internet Users 
Ads Conversion Ratio Chart
India Internet Users 
Online Ads User Attitude
For more from Pallab Kakoti, visit: 
http://blogs4bytes.wordpress.com 
http://pinterest.com/pallabkakoti/digital-marketing-tips/ 
http://pinterest.com/pallabkakoti/email-marketing-tips/ 
http://pinterest.com/pallabkakoti/seo-best-practices/ 
https://www.facebook.com/blogs4bytes 
https://twitter.com/blogs4bytes

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Internet Users in India & Digital Marketing Report

  • 1. Internet Users in India & Digital Marketing Report Pallab Kakoti Blogs4Bytes.Wordpress.Com www.hshdsh.com
  • 2. Total Internet Users India vs. Global
  • 4. India Internet Users Metros vs. Rest of India Active User: An individual who has used the Internet at least once in the last 1 month. Claimed Internet User: An individual who has used the Internet at any point in time in the past.
  • 5. India Internet Users Urban India
  • 6. India Internet Users Rural India
  • 7. India Internet Users Urban Active Internet Users
  • 8. India Internet Users Increasing User Penetration
  • 9. India Internet Users Active Users Urban vs. Rural (2012)
  • 10. India Internet Users Frequency of Usage
  • 11. India Internet Users Usage Purpose Urban vs. Rural
  • 12. India Internet Users Social Media Usage (June 2012)
  • 13. India Internet Users Desktop vs. Mobile (2008 - 12)
  • 14. India Internet Users Mobile Users (2009 - 15)
  • 15. India Internet Users Mobile Usage of Online Services
  • 16. India Internet Usage e-Commerce Industry
  • 17. India Internet Users e-Commerce Websites
  • 18. India Internet Users Total Users vs. Mobile Users vs. e-Commerce vs. Ads Total Internet population to touch 180mm 30 million new Internet users in 2013 20% growth in the Internet population. 38% are from Top 8 Metro*, 12% from 5-10 Small Metro*, and 29% from 2-5 Non-Metro* An Internet user in India on average is spending 13 hour per week this number will likely reach 16 hours per week in 2013 50 million or under 6% mobile users access Internet via mobile handsets In 2013 mobile Internet penetration will go up from 6% to 10% 2012 India E-Commerce reached $550 million in gross revenue E-Commerce to touch $900 million in gross revenue by end of 2013 India Internet advertising generated $300 million in revenue in 2012 and India Internet advertising can double in 2013 to reach $600 million *For Metro, Small Metro & Non-Metro, refer to Cities by Strata on Slide No. 3 Source: http://techcircle.vccircle.com/2013/02/01/2013-india-internet-outlook/ http://swaroopch.com/2008/11/03/internet-usage-in-india/
  • 19. India Internet Users Rural Internet Users Rural India has 31 million Internet users & accessed at least once in the past month 38 million Internet users who have accessed Internet at least once in their lifetime 3.6 million Mobile Internet users, up by 7.2 times from 0.5 million users in 2010 75% of the rural Internet users access the Internet for Entertainment purposes 56% of the users make use of the Internet for communication purposes 50% of the users access educational services and online job sites 39% of the rural Internet users make use of social networking services 34% of the rural Internet users make use of e-commerce portals Penetration of claimed internet users* in rural India grown from 2.6% in 2010 to 4.6% in 2012 *Claimed Internet User: An individual who has used the Internet at any point in time in the past. Source: http://www.mxmindia.com/2012/08/i-cube-report-mobile-crucial-for-rural-india-to-access-net/ http://www.medianama.com/2012/09/223-i-cube-report-31-mn-rural-monthly-internet-users-3-6-mn-mobile-access-points/
  • 20. India Internet Users Digital Ads Market Growth
  • 21. India Internet Users Total Online Ads Spend (2011 - 13)
  • 22. India Internet Users Industry Ads Spend (2010 - 12)
  • 23. India Internet Users Industry Ads Spend (2011 - 13)
  • 24. India Internet Users Display + SEO + SEM Ads Spend
  • 25. India Internet Users Mobile + Social Media Ads Spend
  • 26. India Internet Users Online Ads Market Trend
  • 27. India Internet Users Online Ads Types Trend
  • 28. India Internet Users Ads Conversion Ratio Chart
  • 29. India Internet Users Online Ads User Attitude
  • 30. For more from Pallab Kakoti, visit: http://blogs4bytes.wordpress.com http://pinterest.com/pallabkakoti/digital-marketing-tips/ http://pinterest.com/pallabkakoti/email-marketing-tips/ http://pinterest.com/pallabkakoti/seo-best-practices/ https://www.facebook.com/blogs4bytes https://twitter.com/blogs4bytes

Editor's Notes

  1. Internet Users in India & Digital Marketing Report // #Pallab Slides via Pallab Kakoti Blogs4Bytes.Wordpress.Com www.hshdsh.com
  2. Total Internet Users India vs. Global // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  3. India Internet Users // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  4. India Internet Users Metros vs. Rest of India // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  5. India Internet Users Urban India // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  6. India Internet Users Rural India // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  7. India Internet Users Urban Active Internet Users // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  8. India Internet Users Increasing User Penetration // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  9. India Internet Users Active Users Urban vs. Rural (2012) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  10. India Internet Users Frequency of Usage // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  11. India Internet Users Usage Purpose Urban vs. Rural // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  12. India Internet Users Social Media Usage (June 2012) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  13. India Internet Users Desktop vs. Mobile (2008 - 12) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  14. India Internet Users Mobile Users (2009 - 15) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  15. India Internet Users Mobile Usage of Online Services // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  16. India Internet Usage e-Commerce Industry // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  17. India Internet Users e-Commerce Websites // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  18. India Internet Users Total Users vs. Mobile Users vs. e-Commerce vs. Ads // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  19. India Internet Users Rural Internet Users // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  20. India Internet Users Digital Ads Market Growth // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  21. India Internet Users Total Online Ads Spend (2011 - 13) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  22. India Internet Users Industry Ads Spend (2010 - 12) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  23. India Internet Users Industry Ads Spend (2011 - 13) // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  24. India Internet Users Display + SEO + SEM Ads Spend // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  25. India Internet Users Mobile + Social Media Ads Spend // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  26. India Internet Users Online Ads Market Trend // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  27. India Internet Users Online Ads Types Trend // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  28. India Internet Users Ads Conversion Ratio Chart // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  29. India Internet Users Online Ads User Attitude // Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
  30. Hash Dash AGNC offers digital marketing services for brands, start-ups & companies including UI/UX designs for websites, emails & social campaigns. Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides