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IEC 2014: Digital Natives 1
Digital Natives
Kitt Tientanopajai, D.Eng.
(kitt@kku.ac.th)
Assistant to the President for IT Affairs
Khon Kaen University
Director, Institute of Learning and Teaching Innovation
Khon Kaen Univesity
IEC 2014: Digital Natives 2
IEC 2014: Digital Natives 3
Source: http://www.flickr.com/photos/wastes/5374490991
By: Charlotta Wasteson
License: CC BY 2.0
IEC 2014: Digital Natives 4
Have you ?
● Print an e-mail to read.
● Print a document to edit on paper.
● Phone your friend to read your mail.
● Read the manual before use a program.
● Use “dial” number.
● Instantly understand what icon
means.
Source: Tango Icon Theme
License: Public Domain
IEC 2014: Digital Natives 5
According to Marc Prensky,
you are a ...
digital
immigrant.
IEC 2014: Digital Natives 6
Millennials
digital native google generation
net savvy youth
homo-zappiens
born digital
Generation C
technological generation
Neo-millennial learners
generation next
digital childhoods
IEC 2014: Digital Natives 7
Digital native:
A person born or brought up during the
age of digital technology and so familiar
with computers and the Internet from an
early age.
Reference: Oxford Dictionary
IEC 2014: Digital Natives 8
“My phone is
my third hand.”
“If I lose my cell phone
I lose half my brain.”
-- High school students
Reference: Marc Prensky
IEC 2014: Digital Natives 9
363Mdigital natives
30%of total youths
5.2%of total population
Digital Natives
aged 15-24, 5+ years experience using the Internet. in 180 countries
Source: Measuring Information Society 2013
Copyright © 2013 International Telecommunication Union
IEC 2014: Digital Natives 10
Source: Measuring Information Society 2013
Copyright © 2013 International Telecommunication Union
Digital Natives
as a percentage of total population, 2012
IEC 2014: Digital Natives 11
4,387,062digital natives (#19)
42.3%of total youths (#74)
6.3%of total population (#85)
Thai Digital Natives
Source: Measuring Information Society 2013
Copyright © 2013 International Telecommunication Union
IEC 2014: Digital Natives 12
Source: http://commons.wikimedia.org/wiki/File:US_Navy_101013-N-8863V-
522_Eighth_grade_students_from_Mira_Loma_Middle_School_use_a_ground_tracking_system_during_the_11th_annual_Science_and_Techn.jpg
License: Public Domain
IEC 2014: Digital Natives 13
Are they really different ?
IEC 2014: Digital Natives 14
“Over 10,000 hours playing video games,
over 200,000 emails and instant messages
sent and received; over 10,000 hours talking
on digital cell phones; over 20,000 hours
watching TV […], over 500,000 commercials
seen – all before they turn 21. And, maybe,
at the very most, 5,000 hours of book reading”
-- Marc Prensky
in “Has Growing Up Digital and Extensive Video Game Playing
Affected Younger Military Personnel’s Skill Sets?”
IEC 2014: Digital Natives 15
“When our own kids will turn fifteen in 2016 or so,
they are likely to spend somewhere between 1,200
and 1,500 hours per year on digital technologies.
Five years later, at age twenty, they will have
accumulated at least 10,000 hours as active users
of the Internet, if the current user statistics still
apply.”
- - Professor Urs Gasser
in “Born Digital: Understanding the First Generation of Digital Natives”
Copyright © 2008 by John Palfrey and Urs Gasser
IEC 2014: Digital Natives 16
Neuroplasticity
Experiences can change both the brain's
physical structure (anatomy) and functional
organization (physiology).
Image source: Hagmann P, et. al. Mapping the structural core of human cerebral cortex. PLoS Biology Vol. 6, No. 7, e159
License: CC BY 3.0
IEC 2014: Digital Natives 17
Source: http://www.flickr.com/photos/nateone/3792232737/
By: Nate Grigg
License: CC BY 2.0
IEC 2014: Digital Natives 18
They prefer to process …
Visual
IEC 2014: Digital Natives 19
“Seeing comes before words.
The child looks and recognizes
before it can speak.”
-- John Berger, Media Theorist
in “Ways of Seeing”
Copyright © 1972 John Berger
IEC 2014: Digital Natives 20
10%verbal (text / oral)
65%with visual
After 72 hours
the average human being can retain
Source: Brain Rules
Copyright © 2014 John Medina
IEC 2014: Digital Natives 21
Days later 90% recalled
A year later 63% recalled
2,500+ images
Expose 10 seconds each
Source: Brain Rules
Copyright © 2014 John Medina
IEC 2014: Digital Natives 22
Text Layout Pattern
IEC 2014: Digital Natives 23
F-Shape
Image source: http://media.nngroup.com/media/editor/alertbox/f_reading_pattern_eyetracking.jpg
Copyright © 1998-2014 Nielsen Norman Group
* If text is organized into paragraphs
IEC 2014: Digital Natives 24
They prefer to quickly receive …
Feedbacks
Reinforcements
Rewards
IEC 2014: Digital Natives 25
Basically, digital gives what they want almost
immediately
Search engine: information, media
Social networks: comments, likes
Games: interactions, scores, rewards,
levels
IEC 2014: Digital Natives 26
Beginners <50 APM
Pro gamer 300 – 400APM
Known record 818APM
In real-time strategy games, e.g. StarCraft / WarCraft, we count
Actions per Minute
Source: http://en.wikipedia.org/wiki/Actions_per_minute
IEC 2014: Digital Natives 27
They prefer parallel processing and ...
Multitasking
IEC 2014: Digital Natives 28
“The human frontal function seems limited to
driving the pursuit of two concurrent goals
simultaneously.”
- - Sylvain Charron, and Etienne Koechlin
in “Divided Representation of Concurrent Goals in the Human Frontal Lobes”
Science Vol. 328 no. 5976 pp. 360-363
IEC 2014: Digital Natives 29
Actually, this is called …
Continuous Partial Attention
With digital natives, it happens much quicker.
That's why they prefer random (non-linear)
access to information.
IEC 2014: Digital Natives 30
They prefer to learn
Just-In-Time
Many teachers prefer to teach them
… just-in-case
IEC 2014: Digital Natives 31
“I’ll get the information when I need it”
Students are more interested in a
general conceptual awareness of the
world, not just a factual awareness of
the world.
-- Ian Jukes & Anita Dosaj
in “Understanding Digital Children (DKs)”
Copyright © 2006 The InfoSavvy Group
IEC 2014: Digital Natives 32
They prefer …
Interactive / Network
Approach
Communication, Social, Environment
IEC 2014: Digital Natives 33
They prefer learning that is …
relevant, instantly useful
and fun
Motivations, Guidances, Directions
IEC 2014: Digital Natives 34
“These young men and women are the future.
If you want to succeed you need to know what
they care about – such as reducing the gender
gap, improving the quality of education and
increasing access to technology – and work with
them to make concrete positive changes.”
-- Neelie Kreos
Vice-President of the European Commission
In Telefónica press release, 4 June 2013
IEC 2014: Digital Natives 35
Kitt Tientanopajai, D.Eng.
(kitt@kku.ac.th)
Assistant to the President for IT Affairs
Khon Kaen University
Director, Institute of Learning and Teaching Innovation
Khon Kaen Univesity

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Digital Natives Doc Exploring Generational Differences

  • 1. IEC 2014: Digital Natives 1 Digital Natives Kitt Tientanopajai, D.Eng. (kitt@kku.ac.th) Assistant to the President for IT Affairs Khon Kaen University Director, Institute of Learning and Teaching Innovation Khon Kaen Univesity
  • 2. IEC 2014: Digital Natives 2
  • 3. IEC 2014: Digital Natives 3 Source: http://www.flickr.com/photos/wastes/5374490991 By: Charlotta Wasteson License: CC BY 2.0
  • 4. IEC 2014: Digital Natives 4 Have you ? ● Print an e-mail to read. ● Print a document to edit on paper. ● Phone your friend to read your mail. ● Read the manual before use a program. ● Use “dial” number. ● Instantly understand what icon means. Source: Tango Icon Theme License: Public Domain
  • 5. IEC 2014: Digital Natives 5 According to Marc Prensky, you are a ... digital immigrant.
  • 6. IEC 2014: Digital Natives 6 Millennials digital native google generation net savvy youth homo-zappiens born digital Generation C technological generation Neo-millennial learners generation next digital childhoods
  • 7. IEC 2014: Digital Natives 7 Digital native: A person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Reference: Oxford Dictionary
  • 8. IEC 2014: Digital Natives 8 “My phone is my third hand.” “If I lose my cell phone I lose half my brain.” -- High school students Reference: Marc Prensky
  • 9. IEC 2014: Digital Natives 9 363Mdigital natives 30%of total youths 5.2%of total population Digital Natives aged 15-24, 5+ years experience using the Internet. in 180 countries Source: Measuring Information Society 2013 Copyright © 2013 International Telecommunication Union
  • 10. IEC 2014: Digital Natives 10 Source: Measuring Information Society 2013 Copyright © 2013 International Telecommunication Union Digital Natives as a percentage of total population, 2012
  • 11. IEC 2014: Digital Natives 11 4,387,062digital natives (#19) 42.3%of total youths (#74) 6.3%of total population (#85) Thai Digital Natives Source: Measuring Information Society 2013 Copyright © 2013 International Telecommunication Union
  • 12. IEC 2014: Digital Natives 12 Source: http://commons.wikimedia.org/wiki/File:US_Navy_101013-N-8863V- 522_Eighth_grade_students_from_Mira_Loma_Middle_School_use_a_ground_tracking_system_during_the_11th_annual_Science_and_Techn.jpg License: Public Domain
  • 13. IEC 2014: Digital Natives 13 Are they really different ?
  • 14. IEC 2014: Digital Natives 14 “Over 10,000 hours playing video games, over 200,000 emails and instant messages sent and received; over 10,000 hours talking on digital cell phones; over 20,000 hours watching TV […], over 500,000 commercials seen – all before they turn 21. And, maybe, at the very most, 5,000 hours of book reading” -- Marc Prensky in “Has Growing Up Digital and Extensive Video Game Playing Affected Younger Military Personnel’s Skill Sets?”
  • 15. IEC 2014: Digital Natives 15 “When our own kids will turn fifteen in 2016 or so, they are likely to spend somewhere between 1,200 and 1,500 hours per year on digital technologies. Five years later, at age twenty, they will have accumulated at least 10,000 hours as active users of the Internet, if the current user statistics still apply.” - - Professor Urs Gasser in “Born Digital: Understanding the First Generation of Digital Natives” Copyright © 2008 by John Palfrey and Urs Gasser
  • 16. IEC 2014: Digital Natives 16 Neuroplasticity Experiences can change both the brain's physical structure (anatomy) and functional organization (physiology). Image source: Hagmann P, et. al. Mapping the structural core of human cerebral cortex. PLoS Biology Vol. 6, No. 7, e159 License: CC BY 3.0
  • 17. IEC 2014: Digital Natives 17 Source: http://www.flickr.com/photos/nateone/3792232737/ By: Nate Grigg License: CC BY 2.0
  • 18. IEC 2014: Digital Natives 18 They prefer to process … Visual
  • 19. IEC 2014: Digital Natives 19 “Seeing comes before words. The child looks and recognizes before it can speak.” -- John Berger, Media Theorist in “Ways of Seeing” Copyright © 1972 John Berger
  • 20. IEC 2014: Digital Natives 20 10%verbal (text / oral) 65%with visual After 72 hours the average human being can retain Source: Brain Rules Copyright © 2014 John Medina
  • 21. IEC 2014: Digital Natives 21 Days later 90% recalled A year later 63% recalled 2,500+ images Expose 10 seconds each Source: Brain Rules Copyright © 2014 John Medina
  • 22. IEC 2014: Digital Natives 22 Text Layout Pattern
  • 23. IEC 2014: Digital Natives 23 F-Shape Image source: http://media.nngroup.com/media/editor/alertbox/f_reading_pattern_eyetracking.jpg Copyright © 1998-2014 Nielsen Norman Group * If text is organized into paragraphs
  • 24. IEC 2014: Digital Natives 24 They prefer to quickly receive … Feedbacks Reinforcements Rewards
  • 25. IEC 2014: Digital Natives 25 Basically, digital gives what they want almost immediately Search engine: information, media Social networks: comments, likes Games: interactions, scores, rewards, levels
  • 26. IEC 2014: Digital Natives 26 Beginners <50 APM Pro gamer 300 – 400APM Known record 818APM In real-time strategy games, e.g. StarCraft / WarCraft, we count Actions per Minute Source: http://en.wikipedia.org/wiki/Actions_per_minute
  • 27. IEC 2014: Digital Natives 27 They prefer parallel processing and ... Multitasking
  • 28. IEC 2014: Digital Natives 28 “The human frontal function seems limited to driving the pursuit of two concurrent goals simultaneously.” - - Sylvain Charron, and Etienne Koechlin in “Divided Representation of Concurrent Goals in the Human Frontal Lobes” Science Vol. 328 no. 5976 pp. 360-363
  • 29. IEC 2014: Digital Natives 29 Actually, this is called … Continuous Partial Attention With digital natives, it happens much quicker. That's why they prefer random (non-linear) access to information.
  • 30. IEC 2014: Digital Natives 30 They prefer to learn Just-In-Time Many teachers prefer to teach them … just-in-case
  • 31. IEC 2014: Digital Natives 31 “I’ll get the information when I need it” Students are more interested in a general conceptual awareness of the world, not just a factual awareness of the world. -- Ian Jukes & Anita Dosaj in “Understanding Digital Children (DKs)” Copyright © 2006 The InfoSavvy Group
  • 32. IEC 2014: Digital Natives 32 They prefer … Interactive / Network Approach Communication, Social, Environment
  • 33. IEC 2014: Digital Natives 33 They prefer learning that is … relevant, instantly useful and fun Motivations, Guidances, Directions
  • 34. IEC 2014: Digital Natives 34 “These young men and women are the future. If you want to succeed you need to know what they care about – such as reducing the gender gap, improving the quality of education and increasing access to technology – and work with them to make concrete positive changes.” -- Neelie Kreos Vice-President of the European Commission In Telefónica press release, 4 June 2013
  • 35. IEC 2014: Digital Natives 35 Kitt Tientanopajai, D.Eng. (kitt@kku.ac.th) Assistant to the President for IT Affairs Khon Kaen University Director, Institute of Learning and Teaching Innovation Khon Kaen Univesity