Dance Studio Marketing Secrets - How To Use Online Videos To Grow Your Dance Studio


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Learn how to use online video marketing to promote and grow your dance studio for free! Find out the best online tools that will highlight all your dance studio has to offer, and help you gain more students and more recognition for your dance studio!

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Dance Studio Marketing Secrets - How To Use Online Videos To Grow Your Dance Studio

  2. 2. Table of Contents Introduction Chapter 1 – How To Highlight the Uniqueness of Your Dance Studio………………………………………………………........................................ 4 Chapter 2 – 10 Ways Creative Ways to Use Videos to Promote Your Dance Studio Online………………………………………………………………………………… 6 Chapter 3 – How To Create Awesome Online Videos for Your Dance Studio….. 8 Chapter 4 - Maximizing YouTube for Your Dance Studio……………………….. 10 Chapter 5 - An Awesome, Free, Video Tool You Didn’t Know About…………...13 Chapter 6 – Customizing Your Facebook and Linkedin Pages with Video……...14 My Personal Social Media Success Story…………………………………………..21 Kiner Enterprises Inc. © Copyright, 2010. All Rights Reserved 2
  3. 3. In this e-book, you will learn:  Video marketing secrets for dance studios that have never been done before.  How to highlight the uniqueness of your dance studio through online videos.  How to make your videos go viral, and be seen by thousands of people online.  How to create awesome online videos for your dance studio.  How to create a buzz about your studio through online video marketing.  How to increase your search engine optimization through online videos.  How to get a custom Facebook landing page for your dance studio, using video, for free!  How to customize your Linkedin Profile with video. Kiner Enterprises Inc. © Copyright, 2010. All Rights Reserved 3
  4. 4. Introduction With millions of dance studios, dance companies, and dance-related businesses online, you may wonder, “How can I stand out amongst my competitors?” The answer to that question is: Video Videos allow you to show the world who you are, what you (and your business) are all about, and give people an opportunity to get to know you on a more personal level. Even in today’s time of social media, e-mail, texting, etc., people still appreciate being able to see the face of an actual person, and connect with them in a tangible way. This also helps to personalize your dance studio in a way that will attract people to you and your business. Videos are one of the hottest things on the internet, and have been for a long time now, which is why Youtube has become a household name. Videos are so impactful because they take you from the static world of social media (text, photos), to real-life people, places, and things. They allow you to connect with people in a way that you can’t do through text and photos. In social media for dance studios, videos are your life line. Prospective students and parents need to see you in action and see what you have to offer, before they will be motivated to visit your dance studio and sign up for classes. Videos bring people from no action, to action! Chapter 1 Highlight the Uniqueness of Your Dance Studio If social media marketing was a church, and I was a preacher, I think I’d be called the video evangelist, because I preach about the significance, effectiveness, and impact of videos all the time. And since I’m a “video evangelist”, it’s my job to get you to embrace my beliefs. There are some fantastic, simple and easy, video creating, and editing options available online for free. Although, if you don’t know a thing about video editing, and don’t have the time, energy, or desire to learn about it, then this is a place where you’re going to need to spend some of your dance studio’s marketing budget. This is crucial. A social media presence is something that people have come to expect for any and every type of business, and your dance studio is no different. It’s equally as important as having a website. Frankly, it may even be more important because your social media pages can tell prospective parents and students something that your website can’t. It can give your prospective customers an inside look into life at your dance studio. People make emotional decisions when it comes to spending their money, and even more so when it comes to choosing a dance studio for their child to enroll in. Social media is a great way to tap into your potential customers’ emotional side. 4
  5. 5. The following video will tell you a story of how a mom searching for dance studios online, connected emotionally with a dance studio that she’d never even been to before. Picture this scenario: Scenario #1: Parent A is looking for a dance studio to enroll their “little ballerina” in, so that she can finally put some of her “raw talent” to good use. So, they do an online search and come across Studio 1. Parent A goes to Studio 1′s website, and sees their class offerings, class schedule, tuition rates, information about the studio owner and teaching staff, some recital photos, location information, and directions to the dance studio. They’re surprised not to see any social media links, but they still think that the website is nice. They walk away feeling that the website was very informative, but they’re not quite motivated to learn more, or actually visit the dance studio. Scenario #2: The next day, Parent A is back online looking for a dance studio for their “little ballerina”, and comes across Studio 2. Studio 2 has links to their social media pages prominently placed on their website’s homepage, and since Parent A is very active in social media, they immediately click on the links. They visit Studio 2′s Facebook page, see a promotional offer for a free class, click on the “Like” button, and begin investigating. They first see some really cool photos that some of the Moms posted on the studio’s Facebook page. Along with the photos, they read all of the comments from the other parents, students, and their friends. Parent A is wowed by the enthusiasm, camaraderie, and the apparent connection amongst the studio’s parents, students and teachers. It reminds them of their family, and what it felt like to be a part of a community like that when they were growing up. Then they visit the dance studio’s YouTube page, and watch some videos of the kids in class, and at performances. Parent A is blown away once again at the energy and the technique of the students. Parent A would love to see their “little ballerina” on stage performing like these other kids. Again, they read the many comments under the YouTube videos, and their emotions just start to overflow. Parent A decides that, they must go and visit Studio 2. Oh, and they got a promotional code from the studio’s Facebook page, so they’re excited to already know that their little ballerina’s first class will be free! Now that Parent A is excited about visiting the dance studio, they go back to the website to check out the class schedule, tuition rates, and get directions to the studio. 5
  6. 6. Do you see the difference in these two scenarios? One scenario caters to the potential customers’ intellectual side, providing useful information about the dance studio. While the other scenario, caters to the emotional side of their prospective customer. The emotional side is how the decisions are really made. The power of online videos and the interactive aspect of social media are so effective because, they cater specifically to a person’s emotional side. What statement do you want to make about your dance studio online? Are you only providing useful information to potential customers, when you should be connecting with them on an emotional level? If so, it’s time to make a change, and really delve into the world of online videos for your dance studio today. Chapter 2 10 Creative Ways to Use Videos to Promote Your Dance Studio Online With the circulation of many YouTube dance videos (good and bad) everyday, video has had a tremendous impact on the way dance studios use social media. The video below will share five unique ways to use online video to promote your dance studio. Here are ten unique ways to highlight the uniqueness of your dance studio through online video. 1) Showcase Your Dance Studio Facility - Have a beautiful studio space? Show it off! A video walk-through/tour of your studio is better than photos any day! Just think of buying a new home. Millions of people watch video tours of homes online before actually going to visit them. People like to see what things look like in order to determine if it’s a place worth going to. So, win over your new customers before they even arrive at your dance studio. 2) Get it from the horse’s mouth – Okay, they may not be horses, but the Moms (and Dads) at your studio are some of your best advertisement. Create video testimonials with 6
  7. 7. some of the parents from your studio talking about why they love your studio so much. You will officially take “word-of-mouth” to the next level. 3) Your Students – Videos of your students’ recitals, performing at competitions, in class, or even in rehearsal can be great advertisement. It gives potential customers an inside look at your studio, and shows them what makes your studio unique and different from the studio down the road. 4) Your Staff – It’s nice to have bios and photos of your staff on your website. But it’s even better to have videos of them teaching their classes, interacting with students, and talking about how great it is to teach at your dance studio. 5) You!! You, as in, the studio owner - You’d be surprised how many people choose a dance studio based on what they see, hear, or feel about the owner of the studio. As the owner, you set the tone for the studio. Wouldn’t it be great to have a “Meet the Owner” video? You can share your passion for your studio, how/when it got started, and talk about all of the great programs you have. People will feel much more comfortable signing up for classes at your studio when they feel like they already know you and your staff. 6) Video of the month - Have your students dress up in different costumes, or with different themes, or even do funny skits, at your dance studio, and each month post your “video of the month” on YouTube, Facebook, and all of your social networks. You can even participate, and show your humorous side. Tag your students, and have fun with it! They will share it with their friends, their friends will talk about it, they’ll show their parents, people will share it on Facebook, favorite it, and comment on it on YouTube. People will be forced to come and check out your 7) From the Dance Studio Owner - Post a monthly video message to your staff, students, or parents, where you address issues at your dance studio and how you are dealing with them. They don’t have to be anything negative, but if something serious is going on there that needs to be addressed, feel free to talk about it. Take this time to even say a special thank you to a parent, or staff member that did something special or really helpful that month. This will draw people in, and help them to connect with you and your dance studio on a deeper level. Make it interesting, personal, and/or informative. Share it on your blog, Facebook, Twitter, and YouTube pages. 8) Share Your Experiences - Recently move into a new space? Talk about the joys and pains of this process, and the lessons you learned. Got new dance floors? Talk about that. Had a good experience with a particular vendor at a conference or convention? Share it. People across your social networks will view and share this video, and your dance studio’s brand awareness will expand. 9) Share Your Dance Studio Events - Did you have a party at your studio? Did you have a master class or guest/celebrity teacher at your studio? Make a video about it. Film them teaching, get feedback from the students, do a brief interview with them. Tag your 7
  8. 8. students and the guest teacher on Youtube and Facebook. Share the video, and watch what happens. 10) Utilize your greatest asset! - I’ve heard from many a dance studio owner that word of mouth is your greatest asset. If that’s the case, why aren’t you tapping into your greatest assets? Your students and parents! Get them on video, giving testimonials, or sharing their stories. What about, a “My Little Dancer’s Success Story” video series? Parents love to talk (about their own children that is)! They won’t pass up an opportunity to give their child praise on camera, and have them featured in a special video on your blog, on YouTube, and your Facebook page. Do you really think that they won’t share that video with every single one of their friends and family on Facebook? They may even share it with their co-workers and employees. Can you say maximum exposure? These are the types of things that people will be curious enough to want to watch, and will help to increase your dance studio’s exposure and brand awareness. If the video touches them, they’ll share it with others. Just remember that, to get the maximum impact out of sharing your videos on Facebook, you must tag people. That way, they will get a notification that they’ve been tagged in a video, and plus, it will show up on their Facebook wall too, which gives you more exposure to their Facebook friends. Lastly, this encourages people to share the video that they were tagged in. Chapter 3 How To Create Awesome Online Videos to Promote Your Dance Studio Through Social Media Kiner Dance Studio Success YouTube Page 8
  9. 9. A friend of mine, who I met through the wonderful world of social media, asked me the other day, “How do you create all of those great YouTube videos?” She wants to begin integrating video marketing into her company’s social media marketing campaign, and she’s interested in a step-by-step plan for how to create great online videos. So, I decided to write about it, in order to help her, and all of you as well. You already know that I am a strong believer in the power of online videos to connect with your customers, make your dance studio more personal and tangible, and create a powerful online presence. So, I am giving you the 5 secrets to creating awesome online videos for your dance studio. 1) An HD Camera – A good camera is the first, and probably most important step to creating quality online videos. My husband happens to be a producer, so I get to use his really cool HD (high-definition) camera. However, you can get a very basic Flip video camera, with a mini tripod, for less than $200, and get really great results. 2) Good Lighting – Good lighting is the second most important part of making a great video. Natural sunlight is always the best light. I actually sit in front of a window when I record my videos. However, you will probably need to add more lighting as well. As I sit in front of the window, I also have another light, pointed directly at my face, and other lamps on in the room. So, you definitely want to make sure that your video location is well-lit, and that you have good lighting on your face. 3) Good Sound Quality – This may seem pretty obvious, but, if the sound is bad in your video, and people are struggling to hear you, then it probably won’t get too many views. I actually wear a little mini microphone in my videos (not visible). But, even if you don’t have a mic, just make sure that the room that you are in doesn’t have all kinds of background noise that will be distracting during your video. Also, speak loudly, and clearly. Be sure to turn off your Skype notifications, put your cell phone on vibrate, and turn off any other alarms or things that might go off during your video. 4) Video Editing Software – First let me say, don’t be afraid of the words “video editing”. If you don’t have a lot of experience with video editing (like me), it may sound a little scary, or overwhelming, but I promise, it’s really not. If you can use iTunes and an iPod, then trust me, you can edit a video. I think it’s all about which software you use, and how many effects you’d like to incorporate into the video. I personally use Video Pad Video Editor. I highly recommend it. It’s really, really easy to use. However, there’s also iMovie for Macs, and Windows Movie Maker for PC’s, among tons of other software. It’s really up to you to choose what you’re most comfortable with. 5) A Call to Action – It’s important that, while you have your viewers’ attention, you direct them on what you’d like for them to do after watching the video. This is your call to action. This normally goes at the end of the video. This is when you will ask your viewers to leave a comment, share your video, become a fan of your Facebook page, go to your website, come in and take a free dance class, etc. This is also a very important aspect of a successful video. 9
  10. 10. Here are a few other quick online video tips for you: *Include your dance studio’s logo, and website address in the video, so people will become familiar with it, and know how to contact you. *Create a very catchy/interesting title for your video. Be sure to include key words that people might use when doing an online search. *Share your videos on ALL of your social networks. When sharing on Facebook, tag your students, teachers, etc. who may also be in the video. You can even create a page on your dance studio’s website that’s dedicated to your videos. *Use YouTube Search Stories as another video marketing tool. It’s awesome! Learn more about it in the next chapter.. With all of these tools, you will absolutely be on your way to creating fantastic videos to show the personality of your dance studio, connect with your customers emotionally, and showcase what makes your dance studio unique, through social media. These 5 steps primarily cater towards videos that involve speaking only. However, if you’re creating videos of your students dancing, then you can disregard number 3. Animoto Another great way to make awesome online videos is to create one with your dance studio photos, using a site called, Animoto. Suzanne Blake Gerety, Co-Owner of Dance Studio introduced me to this wonderful website. This site allows you to create professional-level videos, in an easy, user-friendly format, where you simply upload your pictures to the site (after you create an account), add text, music, or other special features you’d like, and within minutes, you have a very professional-looking, eye-catching video to promote your dance studio! There is a free option, where you can create 30-second shorts, or you can upgrade, and create longer videos, with more features, for a small monthly payment as low as $5 per/mo. Another great thing about this site is that it gives you the option to embed your videos, upload them to YouTube, share them on your social networks, and even create a DVD if you like. I have pretty much become obsessed with this site. You can see some videos that I created using Animoto on my YouTube page. Chapter 4 Maximizing YouTube for Your Dance Studio 10
  11. 11. Youtube is the most popular video sharing site in the world. Owned by Google, with millions of users everyday, it is a video powerhouse. Youtube has become the go-to site for dance videos of all types online, and many dance studios have begun to take full advantage of it. Leslea Clark, Assistant Director of Uptown Dance Studio, shared about her studio’s experience on YouTube, in the “My Dance Studio’s Social Media Success Story” series. “It’s great because it keeps us connected. It also creates a buzz. For example, I posted a rehearsal video on Youtube of my students, and shortly thereafter, we had parents and students commenting and getting excited about what we are doing. It also brings potential new students to our studio. For example, Shelly sees Ann’s comment on a video she is in, watches that video, and becomes interested in our studio. The experience of a dance class becomes more real to Shelly, and she then wants to join the fun. There is no way you can get the same experience from an ad in the paper, or a flyer you see in the local super market.” Before I get into how to maximize Youtube for your dance studio, I have to address another issue first. There are some unintentional, yet common, mistakes that many dance studio owners make when using Youtube. Two of the biggest mistakes that many dance studio owners make when using Youtube are, incomplete profile info, and random Youtube usernames. Please take the time to fill out ALL of your information on your dance studio’s Youtube page, so that people can learn more about your studio, and be able to easily click on a link directly to your website. While you have your viewers’ attention, take full advantage of it. Now for the second issue, random Youtube usernames. Remember the days when some people’s e-mail addresses were,, and how that became extremely inappropriate and unprofessional, so people made sure they had an e-mail account with their actual name i.e., Well, not having a username/social media web address associated with your dance studio name is looked upon as very unprofessional. Also remember that, Google owns YouTube. So when you think of search engine optimization for your dance studio, your YouTube videos should be at the top of the list. I’ve spoken about how important consistency is when it comes to social media for your dance studio, and consistency in your usernames is extremely important. Just think of how confusing it would be if your YouTube web address was: 11
  12. 12. How will I know that this is your dance studio’s official Youtube page? This, I’d have to say, is pretty confusing, and inconsistent. The ideal consistency would be: You want your Youtube page to be easy to remember and easy to find. Most importantly, you want it to be easily searchable. I can’t tell you how many times I’ve had to spend an hour or more trying to find a particular dance studio’s YouTube page. Only to find that their YouTube address is under a name completely unassociated with their dance studio name. Or, that there are multiple dance studios on YouTube with the same name, and no one has bothered to put their location as part of the title of their videos. Here’s what I recommend to maximize your dance studio’s YouTube page: 1) Have a username/address that is your dance studio’s name. If you have another account that you’ve already been using, create a second one, with this new username, and upload your videos there. 2) Put Your Dance Studio’s Name and location in the title of your YouTube videos. This will help improve your search engine optimization, and also, help people to recognize and differentiate your videos from another studio’s that may have the same name. The title should look something like this, “Dance Studio XYZ, Main St. USA – Superstar Dance Competition 2010“. 3) In the description of your videos, the first sentence should be your dance studio’s web address. This should be the first thing that people see when reading your video description. Not only will it spark an interest for people to click on the link to your website, but it will help people to recognize and remember your web address, and confirm that it’s your dance studio’s video, as opposed to another one with the same name. Be sure to start the web address off with http:// in order to ensure that it is a clickable link. 4) Add Tags/Keywords. This is super important for your dance studio’s videos to be seen by as many people as possible through Youtube searches, online searches, etc. Be sure to also include a tag which reads, “dance studio in your town name”, for search engine optimization. When using Youtube, don’t forget to interact with other Youtube users. This is very important. To get the most out of Youtube, you have to treat it like a community. Subscribe to other people’s pages (including your students’ pages), leave comments, post bulletins, get active, and connect with people. This is one of many ways you can build your page’s friends and subscribers. I hope that you now have a better understanding of why your YouTube username is so important, and that you will make this adjustment to your YouTube account today, if you haven’t already done so. 12
  13. 13. Youtube Search Stories A friend of mine shared this wonderful new feature from YouTube and Google with me called “Search Stories”. YouTube Search stories were created by Google to allow you to create your own short video using Google search terms, as a way to tell your story. It’s really easy too. Go to, Click on, “create your own”. Then you just enter in the search terms that you’d like to feature (for example, I started off with Kiner Enterprises Inc., my company’s name), and you can choose what type of visual you’d like to be used to highlight that particular search term. You can choose from a web search, images, maps, news, blog search, product search, or books. Once you’ve picked all of your search terms, and visuals (you are able to preview what each one will look like by clicking on the preview icon), you are able to choose from a variety of music options for your very unique search story video. Once you’ve done all that, you get to view the full preview, upload it to your YouTube page, and begin sharing it on all of your social media pages, and even your website if you choose. This is a great move by Google, and a really cool feature to add to your video archives, and simply a wonderful marketing tool. If you didn’t see the significance of your dance studio having a search-friendly online presence and being able to tell a story through an online search before, you should definitely see it now. Chapter 5 An Awesome, Free, Video Tool You Didn’t Know About is a next-generation television network. It is a free service that allows you to create your own web TV show. They also distribute your videos across the web, to what they consider the “video internet”. However, you can decide which distribution networks you want your videos to be shared on. You also have the option of participating in their advertising program. They share advertising revenues 50/50 with all shows who participate in the advertising program. I am not currently participating in their advertising program, but I think it’s a pretty cool feature, and may choose to participate down the line. A few of my favorite things about are: 13
  14. 14. 1) Their extensive distribution channels for your video channel which include:  YouTube;  TiVo;  Apple iTunes, iPhone and Apple TV;  Verizon FiOS Video on Demand;  Time Warner Cable VOD (some markets);  AOL Video;  MSN Video;  Yahoo! Video (limited support at this time);  MySpace;  MySpace TV (coming soon); ;  Facebook;  Twitter;  Flickr;  The Internet Archive;  Boxee;  Roku (coming soon);  Sony Bravia televisions with Bravia Internet Video Link;  Most WordPress, TypePad, Movable Type, Blogger and Tumblr blogs;  Vimeo. 2) It automatically updates your Facebook, Twitter, Myspace pages, and your blog, once you connect your accounts to your channel. 3) You are able to embed your player into your website. This is great if you wanted to create a special page on your website for people to view the different web shows that you’ve created highlighting various aspects of your dance studio. I hope that you will check out, and take advantage of this free service as another way to successfully promote and market your dance studio through social media. You can view my channel at, Chapter 6 Customizing Your Facebook and Linkedin Pages With Video In case you haven’t heard, custom landing pages are one of the hottest trends for businesses on Facebook, and I believe it’s a trend that’s here to stay. Custom landing pages are a great way to grab your audience’s attention, and give people more of a reason to “Like” your fan page, based on what you have to offer on this custom landing page. There are many individuals and companies that can create a custom landing page for your 14
  15. 15. Facebook fan page, since you need to have knowledge of fbml to create one. This comes at a fee of course. Videos on this custom landing page have become a standard. But, if you don’t have the know-how of Fbml to create a custom landing page of your own, and don’t want to spend the money to have someone else create one for you, I have a little secret for you, that will provide you with a custom landing page for free! I will teach you how to add a YouTube tab to your dance studio’s Facebook Fan page, then customize your settings to have that tab become your landing page. That way, when new people (non-fans), go to your fan page, your video will be the first thing that they see, along with a link to your actual YouTube page. It’s a great way to create an incentive to click on the “Like” button, and get people even more interested in staying up-to-date with what’s going on with your dance studio or business. So, here’s how you do it. First, you must obviously have a YouTube account. If you don’t have one, create one now, then proceed. Go to Click on Application Suite. Go to the YouTube Channel box, and click on the Facebook icon that says, Install. Facebook will open up in a new window on your computer, and you will see the page below. 15
  16. 16. Click on the blue arrow, and highlight your fan page. On the next page that opens, click on Add YouTube for Pages. On the next page that opens, you will need to fill out your information. Name, e-mail address, agree to their terms and conditions, your YouTube username, and choose your settings. Once you’ve filled out this information, click on, Save and Continue. This application is now added to your fan page. Follow the prompts that come up on the next page to add the tab to your Facebook page. Follow the following steps to make this page your landing page: Go to your Facebook fan page. 16
  17. 17. Click on, Edit page. Scroll down to find the YouTube for Pages box. Click on Edit. It will take you to the application settings. Click on the box/arrow next to the Featured Video option, and choose which of your YouTube videos you’d like to be featured on this page. Click on Save and Continue. Go back to the Edit page for your fan page. Click on Wall settings. Here you can choose what page new viewers/non-fans will land on when they go to your fan page for the first time. 17
  18. 18. Choose YouTube, from the options listed there. Click on Save. You are Done!! Now people will land on this YouTube tab/page when they visit your fan page for the first time. So you’ve now essentially created a custom landing page for your fan page without knowing FBML, or paying someone to create it for you. Customizing Your Linkedin Profile With Video Linkedin has become the ultimate social network for businesses and professionals of all types, and has millions of users. It is a powerful platform that people use to recruit, hire, and research individuals and companies, as well as connect with other powerful players in their industry. If you don’t have a Linkedin profile, you need to create one today (after you read this article). As a dance studio owner, Linkedin is a great platform that you can use to find great teachers for your dance studio, as well as connect with other people in the dance industry. There are tons of dance professionals on Linkedin. I truly believe that, anywhere you can add video to your social media pages, you should. Did you know that you can add a video to your Linkedin page? I will teach you how to add video to your Linkedin Profile Page. Slideshare is a website where you can upload and share your PowerPoint and keynote presentations, Word and pdf documents, and professional videos. It has an application that allows you to connect it with your Facebook and Linkedin accounts, and you can even share your presentations and videos on Twitter, or embed them into your website or blog. There are endless possibilities with Slideshare, and I highly suggest that you create an account on this site as well. This application is what we’re going to use to customize your Linkedin profile page with a video. Here’s how to do it. Go to and create a free account. 18
  19. 19. Fill out and complete your profile information (be sure to include a picture of yourself, or your dance studio/company logo). On your account page you will see three sections, Presentations, Documents, Videos, all with the word “Upload” next to them. Go to the video section, and click on Upload. Upload a video from your computer. Be sure to fill out all of the information about your video i.e. Title, description, etc. Once your video is uploaded, scroll down to the bottom of the page, where you’ll see various sections for Slide share’s tools, terms of use, help page, etc. In the bottom right-hand corner you’ll see a section entitled, “Slideshare Outside“. Below it, you will see a “Linkedin App” link. Click on that link. 19
  20. 20. The next page will provide you with the option to add the Slideshare application on your Linkedin profile page, and homepage. Once you’ve added this application, you now have the option to display your video on your Linkedin page. Here’s how:  Go to the view page for your video  Select “Show on Profile” and confirm  Make sure settings on the left say “show the player” instead of thumbnails.  Your video should now show up on your Linkedin profile page. You can check out what this looks like on my Linkedin profile page. Click here to view my page. 20
  21. 21. Figure 1 Ashani Mfuko, Social Media Strategist for Dance Studios, CEO/President of Kiner Enterprises Inc. and Creator of Kiner Dance Studio Success My personal social media success story… Just like many of you, when I first started my business, Kiner Enterprises Inc., three years ago, I struggled to find affordable methods of advertising and promoting my company’s services. I primarily relied on traditional forms of marketing i.e., mass mailings, flyer/postcard distribution, cold calls and e-mails, Google Adwords, and various online ads. These methods were very costly, and tiresome, and very limited in the scope of their true financial results for my business. I knew that I needed to promote and market my business, but I wasn’t sure how I could do it, and not break the bank. So I got involved in social media. A free and easy way for me to connect with current and potential customers, for free! I started this blog, and opened up Facebook, Twitter, Linkedin, and Myspace accounts, to get started. I read a lot of articles, listened, watched, did research, and through experience, and over time, I learned how to use social media effectively and successfully to grow my business, promote our services, and expand our brand. We went from a small, New York City Dance Instructor staffing agency that not too many people knew about outside of the New York Metropolitan area, to a National, 21
  22. 22. Dance Instructor Staffing and Social Media Coaching firm for dance studios and dance businesses. We launched the first ever online dance studio contest called, The America’s Best Dance Studio Contest, all about showcasing excellence in dance studios across America, which received national acclaim, and sponsorship from some of the biggest names in the dance industry. There were over 11,000 votes in the contest’s second year! And now, we’ve launched a new website, Kiner Dance Studio Success, the 1st online social media success resource center for dance studios! Wow, I honestly never imagined that I’d come this far back when I had approximately 3 followers on Twitter, and 5 Facebook fans! I’ve also had the pleasure of contributing to, and being featured on prominent blogs for dance, such as;,,,, The Grosh Backdrops and Drapery Blog, and the Backdrops Beautiful blog, to name a few. All of this is because of successful social media relationship-building, brand-building, and strategic, valuable, content development. At this point, I feel blessed and honored to be able to give back, and now take what I’ve learned about social media, and share it with others. I’m humbled to now be able to help the many hard-working dance studio owners out there share what makes their studio unique, and help all of you to become more successful, through the use of social media. Sincerely, Ashani Mfuko CEO/President Kiner Enterprises Inc. Kiner Enterprises Inc. © Copyright, 2010. All Rights Reserved 22
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