Brand Learning 'On Your Bike' | Learning Insights Live


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Bruce Levi, Learning Excellence Director at Brand Learning shares how Brand Learning have put their learning in the hands of the learning, and looks more into how we learn and retain information.

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  • Who can ride a bicycle?
  • Can anyone ride one of these?
  • How did you learn?
  • If you do here are some practical tips?
  • Why did you learn to ride?
  • Do you want to learn ‘How to go where you want, when you want’?
  • With a clear ambition for the next 5 years we set out to develop a transformational marketing capability agenda that involved:Re-orienting the organisation for the futureBenchmarking for world-classCreating a world-class launch padEstablishing the Global Marketing Academy as a one-stop shop for capability developmentEmbedding through immediate application of learning
  • Brand Learning 'On Your Bike' | Learning Insights Live

    1. 1. On Your Bike! Bruce Levi 26th February
    2. 2. © BRAND LEARNING 2013 2
    3. 3. Source: © BRAND LEARNING 2013 3
    4. 4. Read a book… Self taught… Watched a video… Got help from something… Got help from someone… © BRAND LEARNING 2013 4
    5. 5. What stopped you from improving your cycling skills? © BRAND LEARNING 2013 5
    6. 6. Practice Tools Online support Coaching © BRAND LEARNING 2013 6
    7. 7. REWIND © BRAND LEARNING 2013 7
    8. 8. © BRAND LEARNING 2013 8
    9. 9. Where you want….. ……When you want © BRAND LEARNING 2013 9
    10. 10. Learning @ Work I understand WHY I need to do things differently. I am inspired to try it I know WHAT I need to do differently and HOW I can to it effectively I am mastering new ways of working in my job. I inspire others to follow my example Individual Organisation © BRAND LEARNING 2013 10
    11. 11. Getting Fit for the Future MISSION FOR MARKETING EXCELLENCE TEAM To inspire, equip and challenge the strategic marketing community of AstraZeneca to become and remain leading edge World-Class Position Year 5 Year 4 Year 3 Year 2 Year 1 Role modeling world class Spring-boarding to new heights Driving our momentum together Creating a world class launch pad Benchmarking for world class © BRAND LEARNING 2013 11
    12. 12. Integrated Programme © BRAND LEARNING 2013 12
    13. 13. 15
    14. 14. Global Experts in Transforming Marketing Capabilities @brandlearning Burgoine Quay 8 Lower Teddington Road Hampton Wick Kingston-upon-Thames Surrey, KT1 4ER United Kingdom Tel: +44 208 614 8150 2500 Plaza 5 Harborside Financial Center Jersey City New Jersey 07311 USA Tel: + 1 201 633 8685 This presentation/document contains the copyright work of Brand Learning Group Ltd and contains trade marks which are the property of Brand Learning Group Ltd (including, without limitation, Brand Learning ®, the Brand Learning Propeller ® device and the “Brand Learning Wheel™” (the “Marks”).) No rights, of ownership or otherwise, are hereby granted in or to the Marks; which may not be used or reproduced without the prior written consent of Brand Learning Group Limited. This presentation/document also contains materials, such as illustrations, photographs and trade marks, owned by third parties (“Third Party Materials”) and which are subject to restrictions and other conditions on use. You are required to obtain the consent of the relevant third party to any reproduction or other use of the Third Party Materials and nothing in this presentation grants or implies any grant of any such rights on the part of Brand Learning Group Ltd. © Brand Learning Group Ltd, 2013.