Myopic Pursuits - The Indian IT/ITES

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Myopic Pursuits - The Indian IT/ITES

  1. 1. Myopic Pursuits<br />The Indian IT/ITES<br />K V Ramesh<br />© 2010 K V Ramesh<br />
  2. 2. IT/ITES Success to date<br />…<br />What are their revenue/market share on high-end IT services?<br />Sadly, high-end IT service is a marketing expense for many!<br />
  3. 3. The IT/ITES services spectrum<br />Architecture<br />Program Management<br />Product Design<br />Methodology<br />Development<br />Process Design<br />Process Management<br />Product Development<br />Practice Management<br />Retained<br />Application Development<br />KPO Services<br />Project Management<br />Consultancy & Education Services<br />Estimated to be in excess of $1.2 Tn by 2012<br />IV & V Testing Services<br />Data Entry/ Transcription Services<br />Engineering Management<br />System Design<br />Outsourced<br />Estimated $500 Bn by 2012<br />On Site and Off Site Maintenance<br />Customer Support<br />Services<br />Infrastructure<br />Support<br />Services<br />Coding Services<br />
  4. 4. Services Consolidation<br />Client<br />Processes<br />(CEO/CxO)<br />Applications<br />(CIO)<br />Infrastructure<br />(CTO)<br />White Collar Revenue<br />Untapped (Niche)<br />Blue Collar Revenue <br />Tapped (Commodity)<br />Services<br />Architects<br />Integrators<br />Providers<br />Get ready to knock new doors!<br />
  5. 5. Strategy for future<br />Invest/Develop<br />Tap/Penetrate<br />Integrated<br />Internal IT Consumption<br />Service/Milk<br />Exit/Outsource<br />Fragmented<br />Emerging<br />Developed<br />Markets<br />
  6. 6. Develop/Refine Competencies<br />Account Development<br />Field Management<br />Development & Support<br />Program Management<br />Centers of Excellence<br />Integration<br />Methodologies / Tools<br /> /Modeling<br />Collaborative Consulting<br />
  7. 7. Make Broadband – a birthright<br />+<br />High-speed Broadband<br />8 MBPS+ (minimum speed) broadband internet should be a<br />national policy for leadership in the coming years<br />Only way to overcome labour movement barriers of the developed markets<br />
  8. 8. Swift Shifts Needed<br />Strategies of cost arbitrage are (almost) over!<br />You may be on the right track<br />If you don’t move, you could be run over<br />This decade demands new strategies<br />to move up the value chain<br />
  9. 9. Everyone has the same Tool Box<br />What makes you different?<br />Formalize thought leadership<br />
  10. 10. Tap the nichesto reap the riches<br />I can be reached at the.kvr@gmail.com<br />

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