Monetizing personal data

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Monetizing personal data

  1. 1. Re-thinkingPersonal Data:How toMonetize?<br />K V Ramesh<br />© 2010 K V Ramesh<br />
  2. 2. Growth of Personal Data<br />From Private to Personal Data<br />© 2010 K V Ramesh<br />
  3. 3. Current Usage + potential extensions<br />Web 2.0 Sites<br />Community Wiki<br />Issues<br />Security<br />Welcome to the world of Creative Economy!<br />© 2010 K V Ramesh<br />
  4. 4. Monetizing Content with Expression<br />Creative Economy Definition<br />The enterprises and people involved in the production and distribution of goods and services in which the aesthetic, intellectual, and emotional engagement of the consumer gives the product value in the marketplace<br />Content<br />Outlets<br />Community<br />Exchange<br />Art Collectors<br />Music Lovers<br />Tourists<br />© 2010 K V Ramesh<br />
  5. 5. Community Exchange – Revenue Sharing<br />Underserved Communities<br />Collect & Translate<br />End Consumer<br />Targeted Outlet<br />Package into<br />e-content<br />© 2010 K V Ramesh<br />
  6. 6. e-Content with Mash-ups<br />Original Content<br />Target Audience<br />Mashup Tools<br />Custom Content<br />Feedback & CRM<br />© 2010 K V Ramesh<br />
  7. 7. Mashup Technologies<br />© 2010 K V Ramesh<br />
  8. 8. Success depends on your NQ!<br />EQ - Expression<br />IQ - Content<br />NQ - Reach<br />© 2010 K V Ramesh<br />
  9. 9. NQ – The Networking Quotient<br />Wall Painting<br />My Network<br />Travelogue<br />Segments & Targets<br />Categories<br />© 2010 K V Ramesh<br />
  10. 10. Personal Data Led Economic Recovery<br />Vocations<br />Vacations!<br />School Assignments!!<br />Ideate<br />Cleanse<br />Sanitize<br />Package<br />Annotate<br />Generalize<br />Monetize<br />Monetize<br />Monetize<br />Thank You<br />© 2010 K V Ramesh<br />

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