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The names we give to colors tell us as much about the namer as about the color itself. With so many hues and shades to choose from, a good color needs a good name. Just look at how paint companies like Dulux name their colors. Can we build a software agent, in the form of a Twitterbot, that invents meaningful and apt (if mischievous and sometimes rude) names for real colors? This presentation outlines the task of building a lexical invention system that assigns clever new names to colors and tweets the results on Twitter.