Almost Link-Building Free SEO = Great On-Page + Viral Link Acquisition

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Almost Link-Building Free SEO = Great On-Page + Viral Link Acquisition


How to do SEO with minimal link building?
What makes a page have great on-page SEO?
How to gain links via viral content?

Lecture delivered by Kim Tyrone Agapito at the 2012 Mastering Online Ranking Conference held in Morong, Bataan, September 29 - 30.

Published in: Business

Almost Link-Building Free SEO = Great On-Page + Viral Link Acquisition

  1. 1. ALMOST LINK BUILDING-FREE SEO KIM TYRONE AGAPITO
  2. 2. WHY (ALMOST) LINK-BUILDING SEO? Why (Almost) Link- Building SEO? • Fun + Educational • Because I Hate Link Building • Because Link Building is Tiring • I Know a Few Things
  3. 3. WHY (ALMOST) LINK-BUILDING SEO? LINK BUILDING IS VITAL
  4. 4. WHY (ALMOST) LINK-BUILDING SEO? ALGO CHANGES CAN BE YOUR ENEMY OR ALLY
  5. 5. WHY (ALMOST) LINK-BUILDING SEO? WHITE vs BLACK PAID vs FREE TRAFFIC
  6. 6. WHY (ALMOST) LINK-BUILDING SEO? + ADSENSE + ADWORDS + SEO ETC
  7. 7. WHY (ALMOST) LINK-BUILDING SEO? C O N T R O L
  8. 8. SINGLE SAMPLE Backlink Profile • All Link Metrics – PR, DA, PA, Link Attrib, TLDs • Acquisition Velocity • IP Diversity • Others
  9. 9. SINGLE SAMPLE
  10. 10. SINGLE SAMPLE
  11. 11. SINGLE SAMPLE Spammed Page Sample • 11,551 External Links • Contains Tens of Thousands of Lines • Size is 4.2 MB
  12. 12. SINGLE SAMPLE
  13. 13. SINGLE SAMPLE
  14. 14. SINGLE SAMPLE
  15. 15. WHY (ALMOST) LINK-BUILDING SEO?
  16. 16. WHY (ALMOST) LINK-BUILDING SEO?
  17. 17. WHY (ALMOST) LINK-BUILDING SEO?
  18. 18. WHY (ALMOST) LINK-BUILDING SEO?
  19. 19. SINGLE SAMPLE Takeaways • Google Is a Lying Bastard, saying one thing and showing another • Google Rules and Guidelines are not Absolute • Not all parts of your page will be indexed or cached • Same goes to the content/link that is placed after 250 kb area: latter part of content, sidebar and footer • These factors are out of your control • Have your backlink before 250 kb
  20. 20. THE GOOD DIRECTION Real Talk • Obtaining Good High Quality Backlinks – Not a Problem • Time and Effort • Tons of Link Building Preachers and Gurus • Tons of Link Building Package / Guest Post Sellers
  21. 21. THE GOOD DIRECTION Real Problem • Having a Page or Website that is more than qualified to receive those good and high quality backlinks • Time and Effort isn’t FREE, isn’t CHEAP • Tons of Link Building Preachers and Gurus • Tons of Link Building Package / Guest Post Sellers
  22. 22. THE GOOD DIRECTION
  23. 23. THE GOOD DIRECTION YOUR SEO IS USELESS
  24. 24. THE GOOD DIRECTION
  25. 25. THE GOOD DIRECTION WHICH IS WHICH?
  26. 26. THE GOOD DIRECTION Great On-Page SEO
  27. 27. THE GOOD DIRECTION Great Viral Content On-Page (Link SEO Acquisition)
  28. 28. THE GOOD DIRECTION Great Viral (Almost) Content Link On-Page (Link Building- SEO Acquisition) Free SEO
  29. 29. STRONG ON-PAGE MEANS STRONG SEO REALLY STRONG ON- PAGE SEO
  30. 30. STRONG ON-PAGE MEANS STRONG SEO Awesome On-Page SEO • SEO Copywriting • HTML5 Mastery • Social Meta • Shareable and Viral • Content Priority in Coding • Advanced Image Optimization for SE, SM, UX
  31. 31. STRONG ON-PAGE MEANS STRONG SEO ON PAGE CONTENT SEO FACTORS • Keyword • Title and Description • Content Structure • Latent Semantic Indexing • Meta Tags • HTML Tags • Anchor Texts • Information Trust (link to) • Authorship Markup • Optimized Media Content (video, audio and images) • Content Uniqueness and Originality • Others
  32. 32. TITLE AND DESCRIPTION
  33. 33. FACEBOOK OPEN GRAPH PROTOCOL
  34. 34. FACEBOOK OPEN GRAPH PROTOCOL
  35. 35. FACEBOOK OPEN GRAPH PROTOCOL
  36. 36. CONTENT STRUCTURE
  37. 37. CONTENT STRUCTURE
  38. 38. HTML5 / FORMATTING TAGS Format your text or content on HTML pages not just to affect the look and feel of your pages but for SEO as well. <i> element was for italic text, now it is also for alternate text, such as foreign words, technical terms, or inline stage directions <b> element was for bold text, now it is also used as a stylistic offset such as keywords in a document of product names <em> was for emphasis, now it is used for words or sentences you would pronounce differently <strong> element is for something with strong emphasis, it represents importance
  39. 39. HTML5 / FORMATTING TAGS Format your text or content on HTML pages not just to affect the look and feel of your pages but for SEO as well. <hx> head tag, for titles, kickers, footers and subheads, it represents importance and relevant to your title/keyword – h1, h2, h3, h4 etc <mark> tag defines marked text. Use the <mark> tag if you want to highlight parts of your text
  40. 40. HTML5 / FORMATTING TAGS
  41. 41. INFORMATION TRUST Advanced Research Advanced Google Operators: OR - + “keyword” Link Out to Authority Sites / Authoritative Content it is imperative and totally foolish not to link to relevant information, in the old media, news Juan dela Cruz said that blah blah… in the Internet, the system is either you say a blog/website said that, then a LINK A Content that doesn’t link out, is a mediocre content that isn’t worth to link to Remember LINK is the currency of the Web
  42. 42. ANCHOR TEXTS + LINKING TO DO NOT link to your website with the same ANCHOR TEXT. It’s bad, spammy and can get you penalized (deindexed, deranked etc)
  43. 43. ANCHOR TEXTS + LINKING TO VARIATION is the KEY cellphones Mobile phones Cell phone Long anchor texts Brand names containing mobile OR phone/s
  44. 44. AUTHORSHIP MARKUP
  45. 45. AUTHORSHIP MARKUP
  46. 46. AUTHORSHIP MARKUP
  47. 47. AUTHORSHIP MARKUP
  48. 48. AUTHORSHIP MARKUP Important of AUTHORSHIP MARKUP Highlight your listing for FREE Makes your post stand out Improves CTR (explain CTR) Puts your profile in front, regardless if the searcher is logged on to Google People can add you to their G+, improves social signal, content syndication Provides credibility and creates authority Authorship Markup is a ranking signal
  49. 49. MEDIA CONTENT OPTIMIZATION Images Keyword in filename BMP, GIF, JPEG, PNG, WebP and SVG. Set the image file type to JPG Do not hotlink images Compress images, save for web page in PS or use other tools Implement js redirect from Google Image Search. There’s a WP plugin for that. > WordCamp 2012 Look in / Look out
  50. 50. MEDIA CONTENT OPTIMIZATION
  51. 51. MEDIA CONTENT OPTIMIZATION Videos Host in YouTube Keyword in Title / Description and Tags Make sure you have a link on the YT page Video NOT set to Private Allow embedding / sharing
  52. 52. MEDIA CONTENT OPTIMIZATION More Image Optimization Tips http://www.kimoftheworld.com/22/image- optimization-seo.html More Video Optimization Tips http://www.toprankblog.com/2009/10/video-seo- basic-tips/
  53. 53. CONTENT UNIQUENESS VS ORIGINALITY CONTENT ORIGINALITY: Original in Idea, not rehashed / recycled Take an OLD idea put a new perspective to it = new content, somehow original content OLD to SOME, NEW to OTHERS – take an old content from somewhere and sometime, it becomes NEW: it’s more in the Philippines
  54. 54. CONTENT ON TOP, CODE BELOW Content on Top @benjarriola • Content is King, it should be on TOP • Important things First • Tons of Plugins • Achievable via CSS Manipulation • Also Increase Page load Speed, Another SEO Factor
  55. 55. STRONG ON-PAGE SEO FORMULA CPC of On-Page SEO Coding
  56. 56. STRONG ON-PAGE SEO FORMULA CPC of On-Page SEO Coding Position
  57. 57. STRONG ON-PAGE SEO FORMULA CPC of On-Page SEO Coding Position Content
  58. 58. STRONG ON-PAGE SEO FORMULA CPC of On-Page SEO On- Coding Position Content Page SEO
  59. 59. THE GOOD DIRECTION Great Viral (Almost) Content Link On-Page (Link Building- SEO Acquisition) Free SEO
  60. 60. AGAIN, (ALMOST) LINK-BUILDING SEO? ALMOST EFFORTLESS LINK ACQUISITION
  61. 61. LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS) Money Website + UNLIMITED VISITORS/LINKS/SOCIAL + UNLIMITED HUMANS TELLING SEARCH + UNLIMITED + UNLI T1 - TIER 1 WHITEHAT LINKS / DIRECT TRAFFIC ENGINE + UNLIMITED + UNLIMITED T2 – GH LINK VARIATION TIER 2 BN WEB 2.0 LINKS T3 – GH TIER 3 BN WEB 2.0 LINKS Tx - SIGNAL AND APPEAR AUTHORITY TIER X ANY SIGNAL AND APPEAR AUTHORITY
  62. 62. LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS) Money Website + UNLIMITED VISITORS/LINKS/SOCIAL + UNLIMITED HUMANS TELLING SEARCH + UNLIMITED + UNLI T1 - TIER 1 WHITEHAT LINKS / DIRECT TRAFFIC ENGINE + UNLIMITED + UNLIMITED T2 – GH LINK VARIATION TIER 2 BN WEB 2.0 LINKS T3 – GH TIER 3 BN WEB 2.0 LINKS Tx - SIGNAL AND APPEAR AUTHORITY TIER X ANY SIGNAL AND APPEAR AUTHORITY
  63. 63. CROWDSOURCING YOUR LINK ACQUISITION
  64. 64. CROWDSOURCING YOUR LINK ACQUISITION VIRAL CONTENT = ALMOST EFFORTLESS LINK ACQUISITION
  65. 65. CROWDSOURCING YOUR LINK ACQUISITION Why Viral? • Gets Shared, Liked, Pinned, Tweeted and Linked A LOT • Partly FREE • Hugely ORGANIC • Generally REPEATABLE
  66. 66. CROWDSOURCING YOUR LINK ACQUISITION
  67. 67. ADVANTAGES OF VIRAL CONTENT
  68. 68. ADVANTAGES OF VIRAL CONTENT
  69. 69. ADVANTAGES OF VIRAL CONTENT
  70. 70. ADVANTAGES OF VIRAL CONTENT
  71. 71. ADVANTAGES OF VIRAL CONTENT
  72. 72. ADVANTAGES OF VIRAL CONTENT
  73. 73. WHAT MAKES SOMETHING VIRAL 3 ELEMENTS THAT MAKE SOMETHING VIRAL • Firsts / Original Creations • Genuineness and Innocence • News Elements
  74. 74. VIRAL PLATFORMS Viral Videos • Cat Videos • Docus +In-depth Videos • Talent Showcase • Memes • Infographics • Comic Strips
  75. 75. VIRAL PLATFORMS Viral Videos • Cat Videos • Docus +In-depth Videos • Talent Showcase Viral Images • Memes • Infographics • Comic Strips
  76. 76. VIRAL PLATFORMS Viral Videos • Cat Videos • Docus +In-depth Videos • Talent Showcase Viral Images • Memes • Infographics • Comic Strips Viral Content • Link Baits (Controversial Content)
  77. 77. VIRAL PLATFORMS Viral Videos • Cat Videos • Docus +In-depth Videos • Talent Showcase Viral Images • Memes • Infographics • Comic Strips Viral Articles • Link Baits (Controversial Content) Viral Games • Walking Dead FB Game
  78. 78. FORCE YOUR CONTENT TO BE VIRAL Feed the Trolls or Be the Troll • Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk • Shares • Likes etc • Link Baits • Piggyback on Already Popular Content / Idea • FB Likes • Twitter Tweets • StumbleUpon PD • Others
  79. 79. FORCE YOUR CONTENT TO BE VIRAL Feed the Trolls or Be the Troll • Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk Contest Sponsorships • Shares • Likes etc • Link Baits • Piggyback on Already Popular Content / Idea • FB Likes • Twitter Tweets • StumbleUpon PD • Others
  80. 80. FORCE YOUR CONTENT TO BE VIRAL Feed the Trolls or Be the Troll • Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk Contest Sponsorships • Shares • Likes etc Viral Content • Link Baits • Piggyback on Already Popular Content / Idea • FB Likes • Twitter Tweets • StumbleUpon PD • Others
  81. 81. FORCE YOUR CONTENT TO BE VIRAL Feed the Trolls or Be the Troll • Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk Contest Sponsorships • Shares • Likes etc Viral Content • Link Baits • Piggyback on Already Popular Content / Idea Spend for Initial Boost • FB Likes • Twitter Tweets • StumbleUpon PD • Others
  82. 82. ADVANTAGES OF VIRAL CONTENT Algo PROOF
  83. 83. ADVANTAGES OF VIRAL CONTENT Hugely Algo PROOF ORGANIC
  84. 84. ADVANTAGES OF VIRAL CONTENT Hugely Algo PROOF ORGANIC Generally REPEATABLE
  85. 85. ADVANTAGES OF VIRAL CONTENT Hugely Algo PROOF ORGANIC Generally Partly FREE REPEATABLE
  86. 86. THE GOOD DIRECTION Great Viral (Almost) Content Link On-Page (Link Building- SEO Acquisition) Free SEO
  87. 87. ON THE SPOT VIRAL IDEAS THROW ME A NICHE OR KEYWORD LET’S MAKE A POTENTIALLY VIRAL CONTENT STRATEGY
  88. 88. ON THE SPOT VIRAL IDEAS LET’S GO VIRAL
  89. 89. CONTACT ME KimoftheWorld.com gplus.to/searchspecialist fb.com/kimtyroneagapito @kimoftheworld ArticleScholar.com ProxyListIP.com

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