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What do you measure in your business? Is there something that you monitor on a regular basis that tells you how your business is performing? If not, then you are unfortunately missing out on some great opportunities. You see, there is a saying in business, that “you can’t improve what you can’t see”, and that is exactly what we mean by measuring important things in your business so that you can see what is working, what isn’t. The beauty of this is that when you know what is working you can keep doing more of it on a much larger scale, and the things that you know aren’t working, can be stopped instantly if you are measuring them and you won’t waste days or weeks, wondering if they are going to turn around.